I enjoyed reading the article written by Marty Zwilling about the personality traits of an entrepreneur.
In his article, he describes the personality of the entrepreneur to be:
I enjoyed the article because I can see that I have all of these. I have a strong vision of what my sector can be in years to come and I would love to be an important player within it.
I am eager to listen to the input of others, and inafishbowl.com has been an amazing experience. I have had some really useful advice from experts on the expert panel, and more recently from Imran Hakim and Iain Scott whose blogs reassure me that I was right to postpone the launch of Rico Mexican Kitchen in a major supermarket chain – thanks guys! I’ve also learned so much from my fellow Fishbowlers and I’m quietly jealous (in the best possible way, of course!) of Owain and Dom’s partnership, and that they can rely on each other to share the tasks.
However, if I’m honest, I’m feeling kind of numb and somehow not enjoying the journey as much just at this point. I have had some highs, but the low of finding that I have to be on such very tight budget is getting me down. Or maybe it’s simply because I’m tired? Maybe I just need a few days off.
Well, I had to be up today at 3:30 so I could greet the distributor who was taking my very first orders of our brand new product, TAMALES to some really funky restaurants in London. I should be really excited, I know it’s a day I will remember in years to come, but instead, I feel numb. I just keep saying to myself that I need to be patient, as success will come with perseverance, resilience, and not before a long list of failures which one learns from. I’m in it for the long haul!
You can find out more about Marcela on the interactive business website www.inafishbowl.com

After a lot of hard work, more than a few donuts consumed, and assistance from a whole bunch of helpful experts, we're really pleased to announce that the IT Donut has launched.
We're really excited about getting our new site out in the world, so head on over to http://www.itdonut.co.uk to get your fix of IT advice and information for small businesses.
What do you think?
To use a bit of IT jargon, the IT Donut is currently version 1.0. We're pleased with it, but we're still looking for feedback and help so we can make it even better.
If you have any comments on the information the site contains, or how it looks and functions, send a quick email to info@itdonut.co.uk. Alternatively, leave a comment on the website to tell us what you think.
Be one of our experts
We're also working hard to expand the information on the IT Donut. To do this, we're recruiting IT experts to help us.
If you're knowledgeable about any area of IT, we'd love to hear from you. Again, just send an email to info@itdonut.co.uk and we'll see how we can get you involved. In return you'll get exposure on the site, plus the warm feeling that comes from knowing you've helped out lots of small businesses.
John McGarvey, IT Donut editor
Businesses of all sizes must now think about how they can reduce their energy use. As well as doing their bit for the environment, it also means they become more efficient and save money.
According to the Carbon Trust, office equipment accounts for 15 per cent of UK energy consumption. It’s an alarming figure – but hardly surprising, given that even the smallest office is full of electrical equipment and needs to be lit and heated during colder months.
More and more businesses are trying to find ways to cut their energy usage and reduce their carbon footprint. Many bigger companies are guided by the Carbon Reduction Commitment (CRC), which requires them to cut their carbon dioxide emissions.
Many smaller businesses want to do their bit, so how can firms set move closer to becoming carbon neutral?
Everybody knows that they should switch off their monitors and lights and only print when necessary, but what else can you do?
Energy monitoring systems measure how much energy you are using, how much it costs and the amount of carbon that is being released by equipment. You can then identify which pieces are wasting energy or perhaps are just not very efficient. It is what you do with the collected data that will ultimately lead to energy savings. Some equipment can be accessed remotely and even programmed to come on and off at certain times, thereby ensuring the water and heating for instance is only on when you need it or that computers aren’t left on standby overnight.
Everyday acts such as driving, flying and using equipment consumes much energy and produces greenhouse gas emissions, which contribute to climate change. You can compensate for unavoidable emissions by paying someone to make an equivalent greenhouse gas saving. This is known as ‘carbon offsetting’.
After calculating your emissions you can buy the equivalent amount in ‘credits’ from emission reduction projects. Renewable energy and energy efficiency projects such as wind farms, hydroelectric dams or solar energy can be good projects to support. They can have immediate benefits to the environment as well as making renewable energy more affordable and reducing future greenhouse gas emissions to make up for our daily travel and electricity use.
When purchasing offsets, look out for international standards (VCS, VER+, Gold Standard, CDM CER) to ensure that they receive recognised and reputable credits. CERs are verified by the UN and meet the requirements of the Kyoto Protocol. To help guide you on the quality of offsetting schemes, the government is developing a code of best practice for companies that sell offsets.
You may also look at becoming ISO 14001 compliant. The standard promotes the decrease in resource wastage and aims to reduce pollution. It can be a lengthy and expensive process, but your clients may look favorably on it.
Alternatively, look at BS8555, which has been designed specifically with SMEs in mind. It breaks down the process of gaining ISO 14001 into six clear steps. It provides an SME with a phased approach to implementing an environmental management system and gives them better control over the process. BS8555 details six clear phases and provides an organisation with clear milestones by which they can demonstrate their achievements to their customers both internally and externally.
Top tips
Isabel Duckworth of www.monitormyworkspace.com
We’ve been creating a lot of blogs for people recently, and I often must sound like a broken record in briefing meetings due to my insistence that bloggers work with a good photographer to get a professional headshot.
I can’t tell you the difference it makes.
Let’s start with the presumption that a good headshot will make you look your most attractive, professional and approachable. By attractive I don’t mean sleazy or sexy or like you’ve just stepped off a boudoir shot. I’m talking about a photograph that strokes your ego and makes you proud. But it also needs to look like you.
Before I met Matt Pereira my headshot was a picture I’d had taken in a studio in Birmingham several years before. I was one of the female entrepreneurs invited to take part in a cover shoot for a franchise magazine. They had hired a make-up artist and after several hours (I kid you not) primping and preening, we were wheeled out into the studio where we were draped over a chaise longue . To get us used to the camera, the photographer initially took headshots of us on a bar stool. I looked attractive but nothing like myself. I limped on with this photograph for several years but I had to laugh when I met the lovely Shelley van Lit from the Elmbridge magazine at an Elmbridge Women in Business event I was speaking at. Shelley said to me “I’ve been looking at your website today, I wanted to meet you. You look nothing like your photo! I wouldn’t have recognised you if you hadn’t introduced yourself”. That was me told.
Fortunately a couple of weeks later, I had the most gorgeous shots taken by Matt and I’ve never looked back. Like I said, a good photographer will take photos of you that actually look like you. But they’ll be of your best self. He or she will capture the essence of you and present you as someone people want to get to know. A good social media photograph has got to be engaging and approachable. And so that means eyes to camera, smiling and saving those sexy pouts for the boudoir shoots.
And a good headshot isn’t just about helping you appear more engaging in your social media profile. It’ll also help your website and blog appear more attractive.
So next time you think you’ll just upload that holiday snap from two years ago, think again. Find a great photographer and get some professional headshots done. It will pay dividends.
Fiona Humberstone, Flourish design & marketing
I was delighted to be invited to speak at the forthcoming Sage World event on 8-9 September.
For my part, I will be chatting about a question that has fascinated me ever since my first ‘proper job’ as an investment controller at the venture capital company 3i: What simple principles and tactics make business success easier? Or, put another way, what things allow you to survive the tricky first stage of business growth, so you can then have the time to build a truly successful business?
I’ve been discussing this topic with audiences for over ten years. It is a subject that never loses its excitement, because starting a business is never anything less than exciting for the people doing it. I come out of these sessions buzzing with enthusiasm and wanting to spend a couple of hours with each of the people who come and talk to me about their businesses straight after the session. I think it helps enormously that I started my own business as a one-man-band and I’ve continued to grow the company with no outside investment — in other words I am like 99% of the people in the audience.
Sage is one of a handful of mega-success stories in British business over the last 25 years and I’m pleased to see that Sage World is trying to do something different from the usual business event, by using their ‘interactive delegate technology’.
So there will be lots of demonstrations of the software tools you can use to get your business idea off the ground. If you’ve already established your business, then you’ll find plenty of ideas to help you build on that foundation and meet the technical challenges that small firms face in the modern business climate: finance, HR, sales, marketing, and so on.
Sage World also offers a tremendous opportunity for you to build useful contacts. Networking is about meeting the right people, making the right connections and tracking them during and after an event. So I’m dying to try out Sage’s Spotme electronic networking device - I’m sure this will really help me find and talk to the people that matter to me.
I’m sure it’ll help you, too. So please do track me on Spotme, come and say hello and make the time to hear the presentation.
Sage World is a free two-day event in September for anyone starting or growing a business.
Rory MccGwire, BHP Information Solutions
When you start and grow a business, you’re involved each day in the detail of running the business; perfecting customer service, ensuring positive cashflow, making new products and so on. This is all good and right but to plan for business growth, it’s important to step away from day-to-day affairs and take a good look at the business from a distance.
Years ago someone told me the story of a successful business owner who, once a year, would pack his bags, leave the family home, and head off to spend a week alone with the business plan. I’ve emulated this ever since and every year I think it’s time well spent. Freshly back from this year’s break, here are my five tips on how you can reap rewards from taking a business break.
1 Head to a place that stimulates the senses
This place doesn’t have to be far from home but it’s important you travel to it as the journey itself gives a sense of separation. As the car drives away/train pulls out/plane takes off, you positively feel yourself moving farther from the detail of the business and heading towards a space and place that will help you focus on ‘the bigger picture.’ Ideally, choose a place with dramatic scenery; open seas, rolling hills, tall skyscrapers; essentially you’re looking for a landscape that’s different to the one you’re used to as this will stimulate the imagination and create the perfect setting for planning.
2 Get settled
You’re in the setting and a new place, get yourself accustomed to it; take a walk, have a drink, allow your mind to wander and people watch! Feel yourself starting to relax? Good. You’re in the right frame of mind to start planning!
3 Ask yourself two questions
How has the business performed over the past six months/year and where do you want to take the business in the next six to 12 months. Write down your thoughts... on napkins... in a notebook... on your phone... whatever is closest to hand. Be ambitious in your goals and make the most of being in a place that’s encouraging you to plan for your dream business.
4 Don’t rush it
It’s likely you will come up with a new idea for the business in a ‘eureka’ moment of "Ah! Why didn’t I think of that before!" – allow time for this moment to come. You’ve certainly created the right conditions for innovation as your brain is finely tuned on the business and not distracted by detail.
5 And now for action
Possibly the most important point of all. Take your notes, head home, and get started on turning plans into reality!
Business breaks don’t have to be a full week or far away. What’s important is to place yourself in conducive surroundings. I do this alone, as did the man I emulate, but you may choose to go with a business partner or friend so you can vocalise your thoughts. Go with what works for you and know that taking time out may seem like an extravagance, but it will pay dividends.
Emma Jones is founder of Enterprise Nation, a business expert, and author of ‘Spare Room Start Up’ and ‘Working 5 to 9’