I like to think that I am an ethical consumer. Wherever possible I shop locally (on foot or by public transport too), I purchase Fairtrade goods and my mortgage and savings are with an ethical bank. And I am not alone. Research has shown that demand for ethical goods and services grew 12% during the recent economic crisis against mainstream growth of just 0.2%.
The recent furore surrounding the tax shenanigans of high profile businesses and celebrities only serves to back this up with widespread condemnation and boycotts by consumers and commentators alike.
So, as a member of the Donut team and a supporter off all things small business, this AAT infographic got me thinking. It shows how few small and microbusinesses incorporate ethical thinking into their business strategy. As well as the bigger moral picture, companies are also potentially missing a trick by not attracting employees and customers who really care about ethical practices.