Five technology must-haves for a successful start-up

By: Rory Hope

Date: 3 November 2016

Five technology must-haves for a successful start-upStarting a business can be a daunting process and it can be difficult to know where to start. Here’s our guide to the top tech must-haves for startups.

Social media

Social media is essential when it comes to building a brand profile for your business. It’s a way to gain more online exposure, showcase what your company has to offer and attract new customers. Essentially, it’s a way to spread the word about who you are and what you do in an informal and personal way.

However, don’t be fooled into thinking that you need to be on every social media platform. Think carefully about your target audience and what social media channel they will be using when choosing where to promote your brand. It’s more effective to identify the most important social media channel for your business and then manage that closely rather than trying to master all platforms.

Website

Launching your website should be one of your first priorities when starting out. It may sound obvious, but your website is how you introduce your brand to the world so it needs to be good.

It’s important that your website is user-friendly, easy to navigate, informative, and most importantly that it displays your contact details clearly so they’re easy to find.

Fortunately for start-ups, creating a fantastic website doesn’t have to break the bank. If you can’t afford to hire a professional web developer, there are a number of web-hosting companies online offering website-building tools so you can build your own for a reasonable price.

As your start-up grows, you should continue to invest money into improving your website to ensure it has a polished and professional finish. Your website should reflect the brand image you want your business to achieve.

Accounting software

For start-ups, accounting software is a must-have for saving on cost and improving efficiency. Accounting software performs all the necessary functions of a manual system but in a quick and ordered way.

Rather than having to sort through piles of invoices or try to work out which bills have been paid at the end of the month, accounting software enables you to look up when bills were paid, create duplicate invoices and check client details. You can also pay expenses and manage the payroll, saving you a lot of time and hassle. With accounting software, you’re also less likely to make costly mistakes.

Video calling software

Building relationships with clients is essential for any business, but even more so for new businesses.

As a start-up, it can be difficult to arrange client meetings to fit into a hectic schedule, especially if multiple clients have been taken on at one time.

When you simply cannot find the time for a face-to-face meeting, video calling is a fantastic alternative as it allows you to conduct a virtual meeting from the comfort of your own office whilst still engaging with the client on a more personal level than via email or phonecall.

Digital filing system

As a start-up, you probably don’t have the budget to rent huge business premises. Therefore, the space you do have needs to be used as efficiently as possible.

Introducing a digital filing system is a great way to organise your documents and save space – and it means no more filing cabinets or desks covered in paper.

With a digital filing system, you can store important documentation, client contact details and correspondence all in one secure place. By storing your files electronically, you can easily organise them into folders, and back them up so you’re less likely to lose important documents.

Sponsored post. Copyright © 2016 Rory Hope, content editor, FlexiOffices.