Posts for October 2007
Effective contact with and between start-ups
October 31, 2007
A number of enterprise agencies are embracing Web 2.0. What is web 2.0? It is the online phenomenon with a shifting definition. Some of its ingredients are:
- web-based communities such as social-networking sites like myspace and facebook
- an open collaboration and sharing between users
- a collection of web tools, probably developed independently, which have come together to allow a new way of using online services
Over at Enterprise First (an enterprise agency in Hampshire) they have just started a blog. East London Small Business Centre (ELSBC) has created a facebook group for their community. Tim Heath, CEO of ELSBC says: ‘We believe that facebook is not just a networking site for individuals to keep in touch with friends but also a very effective networking tool for organisations and businesses to create awareness of their products and services whilst connecting with the wider community’.
And at a recent Marketing and PR forum run by the National Federation of Enterprise Agencies (NFEA) how to harness the power of hi-speed broadband and the internet was very much on the agenda. So does blogging and social networking mean the death of email? No, because people access and use information in different ways, at their own pace and with their own preferences.
Most businesspeople will make room for maybe 4-6 good, informative email newsletters in their inbox. If the message helps them with their business then they will trust it. It’s all about how relevant the content is to the reader. If you are using blogs, forums, social networking or advanced email techniques to support or market to small business, I would love to hear from you.
Know your audience
October 26, 2007
It was 'reality check' time not so long ago when I went to a Chartered Institute of Marketing meeting. The speaker was talking about best practice in Marketing. The focus was on big brand marketing, with the presentation illustrated by professional slides – campaigns we would have seen on the telly.
The guy sitting next to me stood up and asked the room how many people in the audience worked for a big FMCG company or large corporate. There were none, and he got a round of applause. Everyone in that room was self employed or involved with a smaller firm.
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