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A lesson from the Den

What does Dragon’s Den tell us about the world of small business? Not a great deal if you view it solely as entertainment. After all, this is reality TV, and reality TV’s stock-in-trade is the ritual humiliation of hapless members of the public. There are times when I find it excruciating ...

Date: 16 November 2007   By: Simon Wicks

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Getting past the survival stage

Ambitious corporate marketers will try to swerve the ‘SME marketing brief’ as they climb the career ladder. After all, it’s much more exciting to be working with a cool creative agency on a big budget telly campaign (and the expenses are bigger, too).

Date: 8 November 2007   By: Anonymous