I run Splash Morocco, an adventure company and riad (small B&B) in Marrakech, Morocco. When a colleague told me Twitter was the future for web marketing I rolled my eyes, but I was prepared to hear him out. One year later, after giving it some time and effort, I'm forced to agree with him: Twitter rocks!
I use social media as a way of attracting clients, building contacts and providing free information to prospective travellers. The cost of using this medium? Absolutely nothing. The benefits? Several thousand pounds worth of bookings and all for the cost of some of my time each day.
I'm lucky that here in Marrakech, there aren't that many other businesses that are Tweeting on a regular basis, so slowly I'm developing into an authority on travel and information in the area. I use TweetDeck and have various search terms set up to allow me to filter through the myriad of information out there and capture the useful data I can directly respond to.
Tweets I love seeing are things like "Just booked my flights to Marrakech - anyone got any tips on things to do?" or "Looking for an adventure in Morocco". With these, I can send a speedy response speaking about the riad or the adventure activities and tours I offer. These vary from white water rafting, canyoning and quads to gentler sightseeing tours of the High Atlas Mountains.
Any business can use this as a method of not only sharing information about their products on the web, but also of directly interacting with their potential clients and even acting as a free information service, building trust and reputation amongst followers who otherwise may have never considered or found your business.
Follow @MarrakechAndy on Twitter