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3 SEO improvements to boost your website's ranking

People can find your website in a variety of ways, but few are more important than being found ‘naturally’ via a search engine. Why? Because using a search engine is the most common way for people to find websites. Appearing in search results can cost nothing as opposed to paying to promot...

Date: 30 September, 2011   By: Dale Cook

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The key challenge facing small e-tailers

Recently, I was “conference-tastic”. A morning at Performance in Fashion, where I spoke on powerful branding for small businesses followed by the fantastic Sheerluxe ecommerce conference left my head spinning and my notebook was chok-a-block by the end of the week. I’m positively buzz...

Date: 28 September, 2011   By: Fiona Humberstone

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Culture as the new marketing

The light bulb went off for me when I read Marketing 3.0 by Kottler. For a brand to be authentic there needs to be full alignment with the culture in the organisation. HR is the new marketing.

Date: 28 September, 2011   By: Ron Immink

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Market research: the foundation of your business

Many small business owners are finding things tough in the current climate. Just this week, two of our customers cited rising overheads and a lack of consumer spending in key markets as reasons why they are finding it hard going.

Date: 26 September, 2011   By: Michael Barber

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Understanding private equity

If you are a successful company that has survived the recession with a healthy order book, there is some excellent news: there has rarely been a better time to raise private equity investment, as there is plenty of money available for the right opportunities.

Date: 19 September, 2011   By: Mike Southon

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High streets are changing - but independent retailers can still compete

Britain’s High Streets are undergoing a major change – and many independent retailers are struggling to keep up.

Date: 15 September, 2011   By: Jason Stockwood

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The ego has landed

My recent column in the Financial Times about mentoring generated many responses from people wanting to learn more about how they can pass their knowledge onto the next generation of entrepreneurs. This is very encouraging; the single most important factor in increasing an entrepreneur’s chance...

Date: 15 September, 2011   By: Mike Southon

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Enterprise heaven

Enterprise zones in the UK are typically based in depressed urban areas hit by the decline of traditional manufacturing industries, places that most people aspire to finally escape from, one day. However, there is a different model that can potentially deliver even better long-term results.

Date: 14 September, 2011   By: Mike Southon