Mobile commerce – or m-commerce – has been touted as the next big evolution in consumer shopping for many years. It does look like it has finally become a reality, though not necessarily as a standalone technology, but as a further channel for online shopping.
The opportunity exists primarily due to the sheer numbers of smartphone users. Here are some recent findings:
Price comparison activity represents a great opportunity for online retailers to get in front of consumers when they’re actively seeking products in a traditional high street environment. Consumers can check pricing with comparison sites such as Twenga and Price Grabber either via a mobile browser or by using a dedicated app while shopping.
Therefore, online retailers that have a mobile-optimised ecommerce store and list their products on price comparison sites have a real opportunity to capture the interest of shoppers. But it’s important to view mobile as a complementary technology for engaging with customers, rather than the only method retailers and e-tailers should use for attracting sales.
Make sure you choose an ecommerce solution that can create a mobile store easily and integrate your regular ecommerce site with price-comparison sites. The key to success is to ensure all your orders are processed from one central location so that managing orders and stock does not become a logistical burden.
Simon Armstrong of SellerDeck.