According to the AAT (“the UK’s leading qualification and membership body for accounting and finance staff”), your business could be missing out if it doesn’t currently employ an apprentice.
The organisation reckons that every time a business takes on an apprentice, “its bottom line gets a boost of more than £2,000”, while lack of awareness of available government support is a key reason why more small and medium-sized businesses aren’t employing apprentices, who, it estimates, “delivered £1.8bn of net economic benefits to UK organisations in 2012/13”.
The claims are based on a research report called The Value of Apprentices, compiled by the Centre for Economics and Business Research (Cebr). It found that apprentices offer UK firms “a significant return on their investment”, with economic output usually far exceeding associated wage and training costs. Even after wages and training is accounted for, every time a business takes on an apprentice, on average, they gain by £2,000, according to the AAT.
But the research also found that awareness among businesses (particularly small firms) of government support for those who take on apprentices was poor. About 60% of small businesses surveyed by The Department for Business, Innovation and Skills in August 2013 lacked basic knowledge of the “government’s programme of support for businesses that take on apprentices”. For example, businesses with fewer than 1,000 employees that haven’t hired an apprentice in the past 12 months and take on one apprentice (aged 16 to 24) could receive a grant of £1,500 per apprentice from the National Apprenticeship Service.
Jane Scott Paul, AAT Chief Executive, comments: “Take-up of apprenticeship schemes has grown sharply over the past five years, as more and more organisations enjoy the benefits that apprentices can bring to the workplace. This is benefitting their businesses and bolstering economic recovery and growth.
“We now need to do more to engage with smaller businesses – to break down the misconceptions and make it easier for smaller enterprises to unlock the full potential of training apprentices and to gain specific skills relevant to their business.
“Our research clearly reveals that apprentices, far from being a cost to business, are often a tangible benefit and, what’s more, they’re flourishing in non-traditional sectors such as business, administration and law. By quantifying the value of apprenticeships in this way we hope to encourage all sectors of business to open up their recruitment policies and address the skill shortage.”
With it being National Apprenticeship Week this week, maybe it’s time you found out more about the business benefits of taking on an apprentice?
As an SME owner, I know that experiencing that inspirational moment that cements the purpose of your business is essential, but almost painfully difficult to find. The more you panic about finding your ‘Eureka’ moment, the more elusive it can prove to be. However, there are a few sure-fire ways that can help you to relax and find that moment. Take some time to find inspiration in some of the most unlikely of places and chances are you’ll soon be struck by the light-bulb moment you’ve been searching for.
Even if you’re the world’s most practical and business-minded person, sometimes you have to unleash your creative side to find true inspiration. From roughly sketching a meaningless object to spending hours working on a more challenging piece of art, you’ll find yourself lost and letting your mind wonder onto other subjects, which could lead to you being struck by an unexpected bolt of inspiration.
Over-thinking something often means that the ideas you come up with are forced and unrealistic. Watching an unchallenging film or TV show can allow your mind to switch down a gear and come up with something much less forced.
Unwinding with a great read has numerous benefits, but is also a brilliant way to learn and let your mind wander. It doesn’t have to be related to business in any way. Pick something or someone in whom you’re interested and passionate about or even something that will spark debate or opinion in you. Annotate as you go along with points that you find interesting, inspiring, enlightening or even empowering. You could even write short reviews or points you have learnt.
As more people move to TV that allows viewers to pause, rewind and fast-forward, it can be easy to think that adverts are a total waste of time and money. However, there are adverts that make people stop, look and listen. Take notes about what makes these ads successful. How are they able to convey a story in a short amount of time and how do they connect with their audience? Apply these observations to your own work and think about how you can make it your own.
How you become inspired is up to you. We all have our ways that are as unique to us as our business models, but if you’re lost for ways to expand your mind, these are some easy tricks that are sure to get the creative juices flowing.
Blog supplied by Paul Lees, founder and CEO of business conference call services provider Powwownow. You can see Paul talking about his experience of starting a business below.
With record numbers of people starting their own new business, hopefully 2014 will be another triumphant year for start-ups in the UK. If you want to make the leap, finding your feet may seem daunting, but don’t let fear prevent you from stepping out on your own. To help those who are thinking of starting their own business, Aisling Brennan of eFax and Rory Whelan of eReceptionist share their top ten start-up tips.
If you fail to plan, you plan to fail. You should have a succinct and clear business plan. Not only will it enable you to monitor your business’s success, but it will also prove useful when asking outsiders for funding. Conversely, don’t be beholden to the plan. The pace of change in business can be rapid, so make sure you’re able to adapt. The joy of entrepreneurship is often the ability to make decisions ‘on the fly’.
Why waste precious money on renting an office if you can run your business from home? A proportion of your electricity bills and mortgage payments can be offset against your business tax bill and it’s now simple and cost-effective to set up a second phone line for business calls. When you bundle your number with a virtual office phone system you can even have a real-time receptionist answering and directing your calls, so you never miss a business opportunity.
Hopefully, the money will be flowing in from the start. However, don’t get too carried away, always keep good track of your financial status. Do you have savings that can be invested and will these be enough? If you don’t, approach potential investors and lenders early on. Don’t rule out considering government-backed funding, too. Investigate the many business incubator services that are on hand to advise you, and in some cases they offer financial backing.
Taking on the responsibility of running a business all by yourself might be too much, especially if you have a family. Find a business partner who shares your goals, but perhaps someone with different skills and knowledge, so you complement each other.
If you don’t shout about your new business – who will? Make the most out of social media to spread the word. Similarly, something as simple as asking your customers to tell others about you can make a big difference to your sales. Also, network like mad. This doesn’t have to be at networking events, but just in your daily activities. Keep telling people about your business and in some cases you may find yourself talking to someone who wants to buy from you.
A good business name, business cards and a professional website all contribute to how your business is perceived, but don’t underestimate the power of your telephone number. By setting up a national 0800 number, you can look bigger, but having a local phone number need not limit your ambitions. For example, should you want to appeal to customers in Birmingham despite being Manchester based, it’s easy to have an 0121 number with calls routed to your existing Manchester landline.
Customer like 0800 numbers, because they are free to call from landlines and will soon be free from mobiles. Our research shows that UK businesses experienced a volume increase of 167% when they switched to an 0800 freephone number.
Keep your start-up costs to a minimum and look to invest in cloud-based services. Investing in the right fax software will make running your business smoother, less time-consuming and more cost-efficient. Digital faxing eliminates the need for fax hardware, while allowing you to sign orders or contracts through a digitised signature anywhere from your mobile.
Customer care, business development and administration are the three key areas you should concentrate on. They are all equally important, so all require equal attention. If you neglect one, it will have an impact on the business as a whole. No one likes doing paper work – but it needs to be done.
Learn from your mistakes and adapt accordingly. Be prepared to continue refining your methods as you encounter new hurdles. No one successful ever launched with the finished product, so keep tweaking and adding. You’ll learn so much from your first few sales and customers to help you refine the way you do business and make things easier for the future. Keep motivated and don’t lose sight of why you started the business in the first place.
In six months of trading our company has been through some pretty turbulent times. In the true spirit of supporting other start-ups small businesses, we’d like others to be able to learn from our experiences. In no particular order, here are five pieces of insight we gained in our first six months of trading. Each is fairly universal, so some or all should also apply to your business.
Building a business is a long and hard task and it requires a lot of patience. Anyone who expects to make an instant return is probably being overly optimistic or not taking into account all of their start-up costs. You need to account for everything you spend money on when starting your business, which could include a website, marketing/advertising, stock, premises, staff and quite possibly many other things. Even if you have a high margin product or service, it will take time to recoup all of your start-up costs.
This point closely links up with the first; you need to know your break-even point and when you need or want to reach it. Year-end targets are good, but you must work out how to meet them, because demand for a growing business is not linear. For example, if you want to sell 120 product units in your first year of trading, you might not sell the necessary 10 units every month from launch. That means you’ll later need to sell more than 10 units each month if you are to achieve your yearly target.
When you create your initial business plan you’ll probably look at what your competitors have done to get to where they are. It’s also likely that you’ll set goals to build a business around a similar (but hopefully better) structure. But don’t forget that while you’re doing so, your competitors will be trying to progress from where they were when you started. So keep an eye on your competitor’s activity and remember – they’re moving targets.
When building a new business you’ll need some capital behind you. Unless you’re in a space that’s really open to creativity and you can get a lot of free media coverage and word of mouth, you’ll struggle to gain momentum if you don’t have a reasonable start-up budget.
New businesses are a prime target for predatory salespeople (especially telesales). If you’re in the online space you can expect companies that host business directories, sell email data, run pay-per-click ad campaigns, etc, to contact you. Most of them will press really hard and rattle off impressive-sounding numbers, but the fact is these direct sales services rarely convert to sales. If you are thinking of investing in any of the above channels, do your homework so you are able to find the best service provider.
Blog provided by Pete McAllister of Intelligent Car Leasing.
1 “Being your own business cannot be improved by unnecessary physical ‘accoutrements’, so think carefully about any purchases you think you need to make because you’re now ‘a business’”
2 “In the UK, anyone can call themselves ‘an accountant’ – even if they aren’t qualified. So, ensure that the one you choose is suitably qualified and part of the relevant professional body”
3 “Spend 30 minutes each day thinking. It seemed to work for Bill Gates. He’s reported to have spent one month every year thinking up ideas for his business”
4 “Managers make sure that everything is controlled properly; leaders create the vision, the enthusiasm and the passion. The best leaders are those who inspire and create followers”
5 “It's funny how the best ideas can come to you by accident – literally, in my case”
6 “Let’s be honest, a boring, drab, dark office has never inspired anyone to do anything”
7 “Think about issues that people are faced with every day and write them down. Helping to solve such problems could enable you to come up with some excellent ideas”
8 “Look for a business mentor to help you stay on track and advise if things get tough”
9 “In 1919 a man called Jack Cohen decided to sell more than just syrup and fish paste. He started selling tea and laid the foundations for what we now know as Tesco”
10 “Nobody wants to think that what you thought was the perfect hire could result in a costly tribunal case, but one in six disputes do – at an average cost of £9,000”
11 “According to Experian, there are some 900,000 businesses in the UK that have real potential to start exporting and yet they are still only serving the UK market at the moment”
12 “Never sit back and admire what you’ve achieved – look forward to what’s next. Have the courage of your convictions and think about what you need to do to reach new markets”
13 “Up to £150 per head of the cost of holding a Christmas party is an allowable tax deduction and VAT can also be recovered on staff entertaining expenditure”
Thank you to our sponsors for their support last year. Many thanks also to the experts who shared their knowledge and provided content that ensures this blog remains a popular source of information, advice and inspiration. A big ‘Thank You’ also to our ever-growing list of partners – we look forward to working with you this coming year and beyond.
Finally, a massive ‘Thank You’ to all our readers in 2013. Whether you were thinking of starting your own business and were looking for inspiration or were starting your own business and needed advice, we hope you found what you were looking for.
Happy New Year and here's to a superb 2014…
Starting a business involves making an often tough, but amazing journey. I was fortunate enough to have started ‘tinkering with the internet’ right when affiliate marketing was just starting to evolve. At that time eBay, for example, would pay for every website visitor they received, even if they clicked straight back off. I could see the enormous opportunities and decided to pursue them.
I completed a degree in computer science before going into business with my best friend, using the money I made designing and selling my first website. I developed a very basic affiliate programme and learned all the basics to being a single Internet marketer, website management, design html and online marketing. I did not know it at the time but this would eventually become MoreNiche, the affiliate marketing company of which I am managing director. We decided to specialize in the growing health and beauty industry.
The business really started to take off and in 2007-2008 we grew sales to such an extent that we broke the £5m per year turnover mark. All our growth came organically from our own affiliate work, but later from partnerships.
We’ve certainly learned lots of lessons getting where we are today. Every business has its challenges. One time I had to work solidly for 36 hours because someone had managed to paralyse our systems, which meant that none of our websites were working. After much soul searching and a severe lack of sleep, I eventually managed to get us up and running again.
We’ve had numerous other bad experiences, including a credit card processor going bankrupt, which severely dented our profits, as well as a supplier selling us tens of thousands of units of product that simply were not as described. The important thing is that you learn from such things, deal with them and make sure they don’t happen again.
One of the most important lessons I have learned since starting MoreNiche is that success cannot be achieved alone. A business, no matter how big or small, is really just a collection of people working towards a common goal. It’s these people that will either make you a success or not. I have some superstars who have worked with me for many years and I would not be here without them. Rewarding key staff for their dedication is critical.
Having the creative freedom and the technical foundation to try ideas out has allowed me to enjoy business and continue to thrive on tomorrow’s challenges. It would be very easy to take the foot off the gas and relax a little, but that’s just not in my DNA. For whatever reason, I just want to go further.
Blog supplied by Andrew Slack, managing director of affiliate marketing business MoreNiche, which specialises in the health and beauty industry.
As the high streets prepare for a shopper-invasion and the countdown to festivities begins, businesses that traditionally feel the financial impact of the peaks and troughs of seasonal trading are once again preparing their strategies to manage cashflow.
Research published earlier this year by Santander Corporate & Commercial suggests that 61% of UK small and medium-sized businesses are impacted by seasonality – with 37% suffering as a result.
But the truth of seasonality is that it doesn’t always fall at Christmas, nor is it industry specific. For businesses across the country, delayed receipt of revenue and seasonal fluctuations in demand can lead to serious cashflow problems that existing finance arrangements cannot accommodate. Even for the most hardy business management team, a significant slowdown in business or revenue can make for a tough time.
Management strategies that have been agreed in advance can help to soften the blow when a seasonal dip is on the horizon. Here are four ways to stay on top of cashflow when things get tight:
One of the biggest issues facing businesses today is that of late payment. According to the Forum of Private Business, more than one million UK SMEs currently face difficulties with late payment – about 20% of the UK’s business population. The total amount of late payments across the UK now stands at just below £37bn.
Of course, you want to keep the customer on side and encourage future business, so a slick invoicing and payment processing operation can keep relationships harmonious and reduce the chances of late payment. Make sure invoices are sent out promptly, chase due and overdue payments regularly. Consider introducing an incentive scheme where discounts are given for early payment. Interest charges and financial penalties can be applied for late payments.
Cashflow forecasting, as part of the wider financial planning process, is essential for all businesses – not least seasonal ones. Healthy and detailed insight into anticipated fixed and variable business costs, set against data gleaned from your sales forecast, can help predict the future cash needs of your business and allow you to put financial back-up plans in place.
Not only will this process keep you aware of your business’s cash position at all times, it will allow you to creatively map and move around payments and budget allocation during leaner months.
While you need to manage and improve cash inflow, there are creative ways of managing cash outflow, too.
When entering into a new supplier agreement or looking back on existing ones that can be improved, make your suppliers go the extra mile. Negotiate favourable payment terms, work to drive down the price, arrange purchases on a sale or return basis, or settle on a bulk discount agreement. If you can, work to spread out recurring expense payments throughout the year so that they fall outside of your slowdown period.
Many vendors and suppliers are flexible, since it is in their interests to retain your business and put an affordable and sustainable agreement in place that will also prevent them receiving late payment from you.
Seasonal trends are beyond our control. One-in-20 UK businesses closes their business during seasonal periods to reduce costs; 6% of UK businesses admit to relying on credit cards to manage seasonal fluctuations in supply and demand; 4% use business loans; while 17% either increase or decrease staff numbers.
For stability during seasonal slowdowns or growth management during speed-ups, short-term cashflow facilities can be an invaluable lifeline. These funds offer a precious injection to pay off creditors, pay staff and maintain an overall healthy operation.
In the £250-500k annual revenue category of businesses surveyed by Santander Corporate & Commercial earlier this year, 30% of those that suffered from seasonal fluctuation said invoice or supply chain finance was used to ride out seasonal downtime.
Invoice finance has now evolved through crowd-funding into invoice trading, a facility that creates a market between businesses and investors to give flexibility to businesses in need of short-term working capital finance, without the need for long-term contracts or a whole of ledger commitment.
Blog supplied by Beth Nicholas, writing on behalf of Platform Black, provider of complementary and alternative finance solutions.
The thought of starting a business now might seem to many a bad idea. These are the days of austerity, surely we need to keep our heads down, take stock of what we have and bide our time until this is over.
The reality couldn’t be further from the truth. The best time to start a business is during a downturn. In other words, if you’re thinking of starting a business, there couldn’t be a better time than now. So, let me explain...
Years ago starting a business was a more difficult process, because you often needed to take significant risks to get started. Nowadays it’s much easier and more and more people are starting their business from home with little or no financial risk. The internet has been a key driver in this, because there are so many opportunities online. Technology has also made it much easier to research ideas for businesses and what’s involved in running a business, so knowledge has improved and most people feel much more confident about taking those first steps.
A startup has very few expenses and overheads, so if you check out your competition, the chances are that you can undercut them. Their clients or customers will be looking for deals and cheaper alternatives that are just as good. So, it’s the perfect time to win them over. If you do a good job, as promised, there’s no doubt that you’ll retain those clients when the economy recovers.
If your startup depends on products from suppliers, this is the best time to negotiate a really good deal, because vendors struggle to sell products. When the economy is strong, vendors in the main set the rules for their price model and it’s very hard to broker a deal.
Whether they’re large corporates looking to scale back throughout the downturn or smaller companies that perhaps aren’t resilient enough to see it through, your competitors are in a vulnerable state. Startups are nimble, agile and flexible, and when you spot an opportunity you can pounce on it.
Previously, to get started in a business you either needed to self-fund or go to a bank for a traditional business loan. However, there are now so many different schemes and incentives, as well as crowdsourcing and independent investors that if you have a great idea – its possible to get funding quite easily and on reasonable terms. When the economy falters, angel investors in particular, look to move their money out of the stock market and may be willing to fund you if your prospects are promising.
If you’re able to secure funding and looking to grow your business quickly, you’ll probably be looking to increase your staff. In a downturn, when redundancies are rife, highly qualified, talented and effective people are much easier to come by.
A startup created during tough times is designed to be lean and ultra efficient. You’ll develop business habits that will help you get ahead of the game when the market recovers, with the scope to increase profit margins once consumers and clients are spending at full throttle again. If you can make it work in the bad times, it should fly once the economic good times return. Also for many people whose job is perhaps uncertain or if they have been made redundant, it becomes a chance to put control in to their own hands.
We have definitely seen a rise in the number of people starting up businesses from home, and although we still get people of all ages there seems to be a growing number of young people (18-25) starting up a company alone. So, if you’ve been considering starting your own business, this is the time to take the plunge.
Blog by Paul Bryant of Setup A Company
I’ve always believed that a healthy mind is a key success factor in running and growing a business and that there is huge overlap between sports and business. Entrepreneurs are the top athletes of the business world. With the same passion, the same ability to postpone gratification, with the same ability to focus and suffer when needed.
When you listen to sports coaches, they talk exactly the same language as managers, but in a different context and with more focus on results and more of the fluff removed in sports. I once heard Ray Colgan of Ulster Bank speak about the Dublin Gaelic football team. Key metrics? Tackle count and training hours. Simple as that.
Recently I was at an event where sports initiatives and concept were pitching. Two companies talked about measurement of sleeping patterns, food intake and training effort for athletes. Imagine doing the same for entrepreneurs. Ensuring a healthy mind in a healthy body and a key contributor to business success.
Our clients are also always looking for ways to engage with their staff and ensure that they are happy. Maybe it should become more holistic and include all aspects of life, including sleeping and that goes beyond “Employee first, customer second” or “The great workplace” and would suggest a more holistic approach.
Which brings me to the book, Move, Eat, Sleep by Tom Rath. Tom has a genetic disorder, which means he is very susceptible to cancer, so he needs to watch what he is doing and eating all the time. In this book he shares his experiences, the research and his observations. It’s absolutely fascinating.
The title says it all. You need to sleep well and it is the most important lesson. Not sleeping well kills. You need to eat properly. Sugar kills. Carbohydrates kill. Movement is key. Not just exercise. You need very regular movement during the day. Sitting kills. Watching TV kills.
Here are some of the stats included in the book:
The book does make a few reference to the marketers and how we are being manipulated and fooled by the words they use, the ingredients they put into food to make us all addicts.
The book also contains some tips:
So if you move well, sleep well, don’t watch TV and eat broccoli and berries, you live to be at least 90. And you’ll be more successful and happy.
I’ve seen it time and time again, high-flying entrepreneurs at the helm of their empire, trying to do everything and getting little done.
Business owners are constantly trying to multi-task and although we all know that trying to do so makes us less focussed and less productive, it’s an inevitable outcome of the real world in which we do business. There will never be just one task. Here’s some simple advice on how to remain focused and in control.
This is the first thing I advise my mentees to use when deciding which tasks to embark on. Keep a task list of anything and everything that you need to do and keep updating it with new tasks.
Prioritise your tasks into “Must Do”, “Should Do”, “Could Do” and “Won’t Do” categories. Above all, keep in mind your strengths and delegate tasks that are not your strengths. Understand what you can realistically achieve in one day. A simple process like this, combined with some discipline, will make a big difference to your mindset and productivity.
There are tools that business owners can use to improve their overall focus. I use Asama to set my goals, targets and tasks and it enables me to share and delegate jobs to other members of my team. Mind mapping software is helpful in defining goals and targets that you can prioritise and focus on.
Of course, tools are only as effective as the person using them, so make sure you have adopted the right mindset and implemented the best processes before you resort to these.
Environment is a key factor in improving focus. The more comfortable your work environment is, the greater your ability to concentrate. I find that purposefully changing my location during a long day, for example, from my home office to the sunroom, helps introduce a new impetus to my work.
It sounds obvious, but removing and avoiding as many distractions as possible is one of the best ways to improve your focus. It’s astounding how personal issues can creep into your work zone. Adopt digital ‘Do Not Disturb’, by turning off your mobile phone, closing your emails and chat programs – deal with them later.
You know when you’re at your best, whether it is early morning or late at night when you have peace and quiet. Do your hardest tasks when you’re most alert and the less intensive tasks later on in the day when you have less drive.
Blog provided by Raj Dhonota, who first came to the public eye in 2005 during the first series of The Apprentice, since when he become a successful serial entrepreneur and investor in start-ups.
My sister, Rachel Clacher, and I founded Moneypenny in January 2000. All we had was a business idea and £15,000. I’d run my own business previously and had needed someone to look after my telephone calls while I was out, but finding the right service was tough and when I did, it was full of flaws.
Recognising a gap in the market, we decided to create a personal, relationship-based service staffed by people who understood the business need and who would deliver an efficient and professional service every time. That’s when Moneypenny – and most recently, Penelope – was born.
We knew that with limited resources we had to shape our product if we were to differentiate ourselves from our competitors. Having your calls answered by one person you know and trust is what has defined us as a provider.
Diversifying our product offering is an essential part of our success. Earlier this year we launched a new digital receptionist, Penelope, which offers a wealth of features designed to help micro-businesses handle their calls, including pioneering voice recognition capabilities.
Our technology allows our receptionists to look after calls exactly to the client’s brief. This ensures a seamless service and our clients know that every call and opportunity coming into their business is captured, while leaving them free to manage their day as they need to.
We’re focused on providing unique solutions for small businesses, as well as growing our service offering for large corporates. Digital receptionists across all areas of business are a huge focus for us going forward, too.
What’s my advice to start-ups and micro-businesses that want to grow quickly? Create, create, create – and don’t take no for an answer. Never sit back and admire what you’ve achieved – look forward to what’s next. Have the courage of your convictions and think about what you need to do to reach new markets. Pre-empt and don’t be afraid to be different.
By December 31, half a million new businesses will have been started in the UK this year, with the number of VAT-registered companies already back to pre-2008 levels.
According to government statistics SMEs generate £1,600bn – slightly less than half of all private sector turnover. Research carried out by Enterprise Nation suggests almost 70% of these new businesses are started at home – often by people who are holding down a day job.
Meanwhile a new report from think tank Resolution Foundation points to our economy rapidly moving towards a two-tier labour market – those with top jobs and big salaries - and those with low-paid jobs. It reported a drop in the number of middle-income jobs and predicted further polarisation in the UK’s maturing economy.
It’s a fundamental change and one that the Foundation thinks the Bank of England should take into consideration when deciding when to increase interest rates – because it argues lower unemployment - the magic seven million mark – will not hold the same significance as it once might have done.
It led us at Enterprise Nation to ask this question - could the start-up momentum we are witnessing be, in part, fuelled by the increasing wage gap? We know “5 to 9ers” – people carefully test the water by starting a business in their spare time, working away in the evening and weekends – have been around for a while.
I wrote Working 5 to 9 in 2010, reflecting the then new trend, and at the time we calculated that five million people were making some form of income at home. It’s now time for us to revisit these statistics – because we’re pretty sure that figure will have been blown out of the water.
Is the 5 to 9 trend likely to experience an even bigger boost now people have realised they are unlikely to see the kind of income they might once have expected?
Sadly, no statistics that can clarify this at the moment, however, the idea is set to be tested this week when Enterprise Nation opens its doors to its pop-up enterprise hub, set in the heart of the City and offering a free lunchtime start-up service to people who already have jobs.
The pop-up will offer power hours, setting up a website in your lunchtime, expert help with blogging, social media, finance, planning and so on. We think we’re going to be busy - and the very fact that we think there’s a demand demonstrates there is at least an anecdotal appetite as well as a certain ‘normality’ about holding down a job and working on a business in your spare time, which is interesting. Let’s see if we’re right.
Many people will consider the option of starting a business of their own at some point during their life. Sometimes this is fuelled by a change of personal circumstances, sometimes it is as a result of a 'light bulb' moment where you think to yourself "I can do it better than that" and for others it is to fulfil a life-long ambition.
The UK is a nation of entrepreneurs. There are more than 2.1 million VAT registered businesses and the vast majority of those are small businesses. StartUp Britain suggests that entrepreneurs in Britain will start more than 500,000 new businesses in 2013 alone.
Andrew Devenport, chief executive of Youth Business International (hosts of Global Entrepreneurship Week) says "While more than half of the population would like to start their own business, less than 5% actually do. These entrepreneurial ambitions are even more acute among young people and women. Young people in the UK are three-times more likely to be unemployed than adults, and more than twice as many men start businesses as women.
This week marks the 10th anniversary of Global Entrepreneurship Week, which is dedicated to giving individuals and start-ups practical support to help them get set up and grow. Andrew Devenport says, “Young or old, whether you’re in Barrow or Braintree, or Greenock or Greenwich, Global Entrepreneurship Week can help you take a step forward.”
Here, four entrepreneurs tell us why they decided to set up on their own and share their stories.
Alex Head - Social Pantry Ltd
Alex began her entrepreneurial journey when she started a small sandwich company at the age of 15 and since then it has steadily grown it to the company it is today.
After opening three restaurants for other people she decided it was time to take the plunge and founded Social Pantry Ltd, a café and catering company in Clapham. Social Pantry was created on the back of Alex’s love of food and a challenge. Despite starting up during the recession, she has expanded with an impressive client list including Jo Malone, Red Bull, Innocent Drinks and Laura Ashley.
However, it hasn't always been plain-sailing for Alex - learning quickly how easy it is to get it wrong after the closure of Melito in 2010, a company she had invested in and set up.
One piece of advice Alex would give to people looking to start a food business would be to run a pilot scheme or a trial run. "A good way of starting is to have a pop up as a tester and then you can get direct feedback straight away. Alternatively, if you’re delivering food, start with a small sample of addresses you deliver to, and then expand if successful."
Jacob Hill, age 20 – The Lazy Camper
Jacob is currently studying for a degree in Enterprise Development at the University of Huddersfield, but unlike his peers, he isn’t just learning about starting a business, he’s actually doing it. What started as an idea in a muddy campsite at the Leeds festival has now grown into having its own office and six members of staff. Jacob now supplies camping equipment to thousands of festival goers and campers across the UK through his company, The Lazy Camper.
The company, whose best selling product is the £69.99 all-in-one camping kit in bag, is now a proud sponsor of Virgin Media’s V Festival and offers one of the easiest camping options ever to the hundreds of thousands of people at events such as ‘V Festival’ each year.
However this young entrepreneur nearly didn’t make it through school when his teachers found out he was running a confectionary enterprise from his school lockers. When threatened with suspension at fourteen he worried about his future, but little did he or his teachers realise that by twenty-one he would be a successful businessman winning £270k worth of investment for his start-up enterprise. Jacob wants to inspire other youngsters to combat the lack of employment opportunities by thinking big and starting up their own business.
James and Charlie Gerard - Offertune
Offertune was born over a good steak in an empty restaurant on a Monday evening. Two brothers (James and Charlie) were dining with the owner of a small group of restaurants and discussing why the normally busy restaurant appeared empty in the early week.
They realised that large chain restaurants were able to communicate offers to their guests through organisations like Groupon that have large, ready-made databases.
The seed of Offertune was sewn and the brothers worked for eight months trialling and developing software that provides a free tool for restaurants to collect and grow databases and send out free vouchers to their members.
Through a number of trials, they proved that fans of the restaurants would pay up-front and then spend 150% on the night. Charlie and James are now ready to run their business after a turbulent year of setting up but state that the key to their success is their brotherly bond. Charlie describes their relationship as one of the many strengths of Offertune, having a shared background and a similar frame of mind they are able to bounce ideas off each other with no inhibitions for sharing ideas.
As a result of both their hard work and teamwork, they already have interest from household names such as Charles Wells Pubs, Yo Sushi and Loungers, so it’ll certainly be a busy Christmas for them!
Katie Ainsworth – The Celebration Tent
Katie’s business idea grew while she was looking for something out of the ordinary for her son’s first birthday. She spotted this gap in the market and jumped at the chance to have a business that would fit around family life.
In 2011, Katie undertook voluntary redundancy from the NHS to coincide with her maternity leave. Katie dreamt of having a rewarding job that also let her work from home and have flexible hours to be a full-time mum. She realised the only way this would be possible was to become her own boss and she is now leading the way for stay-at-home parents seeking commercial success.
Katie started up The Celebration Tent, offering a decorated five metre bell tent for hire at private events, in April 2013, and has never looked back. Throughout this year, the company has gone from strength to strength as a result of beaming reviews from all of her clients and she has now expanded from one huge tent to four.
Katie describes her job as much more rewarding and challenging than her previous job at the NHS working with high level researchers. She would advise anyone thinking of changing their career and starting up their own business to take the plunge, as it was the best decision she ever made.
This week is Global Entrepreneurship Week – a week that aims to grow enterprise ambition and motivate people to meet their new business potential. Entrepreneurs and budding entrepreneurs from across the globe use the week to share ideas, connect with each other and receive valuable support and advice. Sounds great, but what does this mean for the UK’s small businesses? Why should they care about Global Entrepreneurship Week?
The organisation I represent – Youth Business International – runs the week in the UK and 10 other countries across the globe. Our ultimate goal is to help people around the world to start and grow their own business. Global Entrepreneurship Week gives us a platform from which to drive this goal forward, shining a spotlight on enterprise that enables us inspire and encourage new business ventures. But, for me, Global Entrepreneurship Week is more than that. Now in its tenth year, the week has become more of a movement than a PR push.
The campaign will see over 3,000 events across the country involving in excess of 300,000 people. Very few of these events are organised directly by Youth Business International. They’re organised by partners, from schools who want to inspire their young people to Barclays Bank who want to help businesses take their venture to the next stage.
So why should small businesses care? For me, there are three reasons. First of all, the week can be a catalyst for growth. Our theme this year is ‘take a step forward’ and the activity taking place is focused on giving small firms the tools and encouragement to push themselves, even if they make just one change that will open up their potential. Secondly, the week shines a light on the importance of enterprise – it’s a celebration of the UK’s start-ups and a time to be bold in communicating the value they bring to our economy. And finally, through the week, small businesses have unprecedented access to a huge amount of practical advice and resources, from masterclasses in international client marketing to bookkeeping workshops.
Global Entrepreneurship Week genuinely helps entrepreneurs to get the recognition they deserve and the support they need to grow. That’s why I believe it’s a week that all small businesses should take note of.
For more information about Global Entrepreneurship Week, to learn more about the events taking place across the world and how you can be involved, visit www.gew.org.uk or follow the hashtag, #GEWfwd on Twitter.
Andrew Devenport is the Chief Executive of Youth Business International
I once heard Sir Bob Geldof telling a conference that “you can’t do it all, but you can do your best’, and it inspired me to create my own corporate social responsibility (CSR) strategy for my business.
There’s never enough time or money to do everything you want to do, but you should not use that as an excuse for not doing anything at all. If money is tight, businesses can donate their time and core services to their chosen charities.
Your expertise might lie in accounting, baking or magic tricks – it doesn’t matter. Someone somewhere will appreciate your skills and this will be the most effective contribution you can make.
We adopted Friends for Leisure as our corporate charity in 2008, it’s a voluntary organisation in Cheshire that helps children and young people with disabilities, and they do great work. We provide them with all of their outsourced IT solutions, as well as organising regular fundraising initiatives.
It’s not only your services that will benefit your charity. Inevitably, corporate sponsorship of non-profit organisations raises PR opportunities and the profile of the charity rises (as well as that of your business).
Although I identified the cause I wanted my business to support, there would be no way I could pursue anything without my team’s support. By getting ‘buy-in’ from my staff I not only ensured that we could achieve a meaningful charity programme, but also that we created greater team spirit and camaraderie within the business.
Most charity events have PR value for business that are involved with them and many find that their clients/customers love to get involved too. Choose events that not only benefit the cause, but also your clients/customers, staff and other people to whom you wish to connect.
Motivating staff can be difficult at the best of times, but those who get involved with giving will also be more willing to give more to their day job and you’ll find that they buy into the ethos and culture of the business.
Blog supplied by Gary David Smith, co-founder of Prism Total IT Solutions, provider of Cloud and managed IT services to UK SMEs (and the Friends For Leisure charity).
When starting a business we're faced with difficult questions and difficult decisions. The importance of asking the right questions cannot be overlooked.
You’re probably not familiar with the term “intuitive heuristics”. It means that when faced with a difficult question, we often ask ourselves an easier one instead and then satisfy ourselves that this is the answer we were looking for. Read Thinking, Fast and Slow by Daniel Kahneman if you want to find out more. He cites the example of a stockbroker investing millions in a car company. Instead of asking "Is the stock currently underpriced?" he asks "Do I like the cars?" It's the easier question – but the wrong question.
If the answer to a question requires a difficult, skilled, time-intensive or scientific solution, we often ask ourselves an easier question that avoids any of the above, without noticing. We do it every day.
If we've learned anything from Nobel Prize winner Kahneman, it's that intuition doesn't really exist. It comes with experience. The footballer who can read a game and make impressive decisions quickly does not have an innate gift. He didn't know where on the pitch to stand when he was eight years old and has countless examples of mistimed tackles throughout his career. His understanding of how to react or statistically predict what will happen in a match comes from years of practice, effort and coaching. Any gut feelings you have come from your industry and life experience. Consider it, but don't blindly follow it. Collaborate with other people and learn.
An instinctive reaction to anything is "do I like it?" We know what we like and make a snap judgement accordingly, from our brand name and logo to how our website looks and feels. But if you want to sell more, it doesn't matter what you like, it matters what your customers like.
Consider customer behaviour, industry best practice and using data available on your existing customers to understand what they like, so you can give them more. What would you prefer, a product you like or a product 100 of your customers like?
Don't stop at asking what you're customers like. Ask what your potential customers will like. If you sell pies, you're not just in the pie industry, you're part of the pastry industry, the catering industry, the lifestyle industry. In 1919 a man called Jack Cohen decided to sell more than just syrup and fish paste. He started selling tea and laid the foundations for what we now know as Tesco.
There's always a danger of trying to do too much too soon, but be aware that industries, technologies and customer trends are changing all the time. Don't get left behind.
Blog supplied by Jonny Cameron of merchant service provider Retail Merchant Services
While you’re outlining the vision for your life, formulate some clear goals and write them down. Not having objectives is like taking a journey but not being sure of the route or the destination. Write down exactly how much you want to earn, how many holidays you want a year and anything else that is important on your wish list.
Make your personal and business goals bigger than you can possibly imagine. This shifts your thinking and helps to shake you out of your comfort zone. Even if you don’t hit your goal, you might get 75% of the way there, which is still a bigger leap than you might have made with smaller, more conservative goals.
You don’t need a step-by-step plan but knowing where you want to end up can be enough to get you started.
While I would always advocate starting out with a clear idea, and major goals, that doesn’t mean your business actually needs to start off big from an operational and financial perspective. I believe my success has been down to structured and planned growth, investing small amounts and proving the business model works before moving to the next level.
I had an inkling that Tots To Travel would take off, but it has far exceeded anything I could have imagined. But had I overstretched from the start, it may never have had the opportunity to grow.
And you don’t need to come up with a BIG idea, in fact it’s probably better if you don’t. Costa Coffee didn’t think up the café, they just reinvented what was already out there. We didn’t dream up the holiday lettings business, we just took a different approach from the companies that were already out there.
Extract taken from The Mother of Invention, written by businesswoman, author, mentor for women in business and mother of three Wendy Shand, owner of multi-award winning business Tots To Travel. The book is available to download for free.
Corporate social responsibility (CSR) may sound like a concept that is out of reach for many start-ups, but with the right know-how and focus, building responsibility and sustainability into your business from the beginning will help your small business go beyond mere compliance with ethical standards and laws to creating additional value for your business, employees, community and the environment. But where do you start?
You want to care for the environment and support your local community, and corporate social responsibility is a great way to do this – and yes, even businesses that only have a couple of staff can donate their time and efforts – but do not overstretch your resources.
Consider putting guidelines in place to ensure any voluntary or community work you and your team partake in will not have a negative effect on your business. This will provide focus and a streamlined approach to future initiatives, also giving you a proactive stance to potential opportunities.
Speaking to your staff and understanding what motivates them will help you to support them as they engage with the CSR approach of the business. This communication can stretch well beyond the immediate network of people in your small business, however, as you can also involve clients and suppliers to understand what they are doing in terms of CSR, share ideas and even partner with them in CSR initiatives.
Commitment to the community and specific charities or causes can build long-lasting relationships that reap rewards in the future. These will also build greater meaning for your business’ future CSR engagements.
Your small business may still be a start-up, but it got where it is for a reason. Use the resources and skills at your disposal (equipment, space, expertise, etc) but, once again, make sure you do not overstretch yourself.
A simple way to uphold the meaning of corporate social responsibility is by making sure that your business commits to an ethical supply chain, which includes the use of local suppliers and buying fairtrade products where possible.
There is nothing wrong with showing people that your business is doing some good for the local community. Let people know about the causes you champion and be proud of the good your business is doing.
Corporate social responsibility can easily run out of steam if you do not maintain records of CSR activity. Monitoring progress will also give you the chance to identify where changes or opportunities are possible.
Blog provided by EDP, which “provides businesses with consultancy services to help them create a sustainable workforce”.
I’ve been involved in three start-ups, the most notable being SellerDeck (then called Actinic Software). When I joined, I remember my wife and I being delighted at the best benefit of my new role – it was local and therefore seemed to offer more opportunities for spending time with my family.
Well, that was the theory, anyway. Of course, as anyone who has been involved in a start-up will tell you, the reason why it’s good to keep your work premises local is because if you don’t, you won’t have any life outside work at all. Start-ups consume everything – your time, money, enthusiasm and, if you aren’t careful, your family’s hopes and dreams as well.
Thankfully, we all survived to tell the tale, so here (along with a big helping of humility) are my five top tips for creating a business and growing a family at the same time.
It is widely acknowledged that the enemy of marital and family harmony is stress, especially on the money front. Unfortunately, pressure (and financial pressure in particular) is one of the guaranteed by-products of commercial activity. It’s vital to face up to this before things kick off and to identify what is really important.
I wanted the thrill and challenge of growing a business, but not at the cost of losing my family. I was fortunate to work with, and for, people who shared that value, and as a mum- (or dad-) preneur I’d recommend you do the same once you take on staff.
When you are thinking of building a business, do something you enjoy. Be careful, though, nothing undermines commercial judgment quite like a sense of destiny. Just because you have invested emotionally in some product or activity, it’s not a given that others will want to buy it.
Family life and business life both generate endless task lists. It doesn’t matter if you are a single- or two-parent family, with, or without kids, you will need to be well organised. In business there are some things you have to do on time or you can end up with penalty or even a criminal record (such as messing up your VAT returns and forgetting to file solvency statements) and there are family duties (such as attending a child’s birthday party or visiting a sick relative) that left unattended, you could end up regretting when it’s too late.
A stiff upper lip isn’t great for relationships. Perhaps at times it’s right to shield employees and loved ones from issues they don’t really need to be concerned about, however, poor communications lie at the heart of many relationship breakdowns. That’s why it’s wise to share your concerns. Even if your family can’t help, they can at least understand what’s happening. Look for a business mentor to help you stay on track and advise if things get tough.
Try to retain an optimistic outlook. Although you will face numerous challenges to both business and family, Google offers plenty of examples of people who have trodden this path before. Our British culture tells us that failure is a bad thing, but it’s a lie. As long as you learn lessons, you’ll emerge stronger. My advice is to enjoy the good times while they last and remember that when things look bleak – they won’t stay that way.
Blog by Phil Rothwell of ecommerce software specialist SellerDeck.
The biggest challenge for me has been to stay emotionally strong and positive regardless of how you are feeling inside. The economic downturn, for example, could have given me ‘permission’ to get down in the dumps but I have had to stay buoyed up and positive
throughout. And, in fact, we invested in the business and enjoyed huge growth throughout that time.
In terms of advice for women starting out in business, the work-life balance is tricky to achieve but the sun still comes up the next day even if you did not manage to clear your inbox! It is important to work ‘on’ your business rather than ‘in’ it and it is all too easy to get sucked into the day-to-day stuff and to lose the overall vision.
My six key tips are:
Decide when you work and when you are with the family or doing something else. Whichever you are doing, commit to concentrating 100% on that one thing not taking a business call, while making tea or changing a nappy!
You must have reliable childcare in place. Regard this as a start-up cost and a necessary part of getting going. Without time to concentrate you’ll spend a lot more time achieving a lot less. In the end you’ll work twice as hard, for more hours and be miles off achieving a great work-life balance.
Mums are such an important cog in the family wheel that if we are unwell I find that everything else falls to pieces and we get behind. As I mentioned before, the answer is to keep well in the first place. Prioritise your own health, eat well, sleep lots and ensure that you stay fit. I regard my wellness as being a vital component of my success.
I firmly believe that there is room to treat yourself, so reward your efforts with a massage, a manicure or just an hour in the bath with a good book.
I think we are our own harshest judges, so be nice to yourself and take some time to look back and reflect on how far you’ve come and the successes you’ve had. Celebrate your achievements and allow yourself to accept praise from others. That way you’ll feel better about everything you do.
By investing in yourself you will become better at what you do, more effective and more focused. This means that the time you spend working will be far more productive. Do you need training in particular areas? Local business networks can be great for the key skills you need to get going and for niche sectors there may be workshops and online courses.
Extract taken from The Mother of Invention, written by businesswoman, author, mentor for women in business and mother of three Wendy Shand, owner of multi-award winning business Tots To Travel. The book is available to download for free.
If you've ever mentioned that you want to set up your own business you'll find there will be plenty of people who will give you 100 reasons for not doing so.
My advice is to surround yourself by people who are super-positive and not by the detractors in your life who will pull you down.
Within my business I have people who are all convinced about what can be achieved and we create plenty of opportunities for input, including a forum to share ideas, energy and positivity.
Rob, my husband, has always been exceptionally supportive, but beyond that I think people were watching with amusement. Seven years ago the mumpreneur trend was not well established and it was unusual for a woman to set up on her own. Even my mum admits that she had no idea what it was I was trying to achieve and did not really believe that it would work.
In the last few years a great support network for mothers who run their own businesses has developed. My ‘mumpreneur’ world is supportive and not at all corporate. We are growing and nurturing businesses in much the same way as we are growing and nurturing our children. In actual fact the business is almost as much a part of me as the children. They are both stimulating, exciting and endlessly fascinating.
Of course being supportive cuts both ways. The whole concept of our business is about the importance of family life and safe family holidays and the majority of our staff are mums themselves. We understand the issues that they face and do our best to work around their needs.
The most successful people approach their day by asking themselves: “What’s the biggest single thing that I could do today to take me closer to my goals.” If you don’t take action then nothing new will happen. So you need to commit to taking action, BIG action.
If you let your idea drift, and don’t work hard to get it off the ground, it will go nowhere and you’ll soon find yourself with children at school and no career. My advice is to lay the groundwork while your children are young. Most businesses take a while to grow so what better time to launch one than when you have plenty of other things to be getting on with while demand for your business builds.
Extract taken from The Mother of Invention, written by businesswoman, author, mentor for women in business and mother of three Wendy Shand, owner of multi-award winning business Tots To Travel. The book is available to download for free.
In 2005 I went on holiday to France with my family when a shocking experience redefined my life.
My son Barnaby was a lovely and lively two-year-old playing at the holiday villa we were renting - when he fell into an unenclosed swimming pool. We were extremely lucky that we were there watching and my father jumped in straight away and pulled him to safety.
We were horribly shocked - though like most toddlers he bounced back pretty quickly. The problem came when I began to think about a holiday the following year and could not find a family-friendly company that met the safety criteria I now considered essential.
It's funny how the best ideas can come to you by accident – literally, in my case. I felt there had to be a safer and more enjoyable way to holiday with small children. More to the point, I knew there must be plenty of parents just like me who were looking for the same thing. An idea began to form.
In April 2006 I started what was to become Tots To Travel from my kitchen table, with a grant of just £100. This bought a logo, which I used when approaching holiday home owners. I also chose a name, Tots to France, which quickly proved too limiting and had to be changed as we grew. I launched with nine properties on my books – and it wasn't long before I found our services were in demand.
Several years later and we now have more than 350 properties across France, Spain, Portugal, Italy, the UK and Canary Islands. It’s been a huge learning curve, but I’ve enjoyed every minute, and even had another wonderful baby along the way.
Getting to where I am now, running a successful award-winning company, has been a rollercoaster ride and often a lonely one at that. While the highs are great, the lows are hard work. It can also be difficult to get away from the business, it is such an exciting journey that my brain rarely switches off, and at times it can feel relentless.
But, of course, there are plenty of good things about being your own boss. Not least that while on a day-to-day basis I work full time, I am able to organise my time around my children and I'm there to take them to school and look after them when they're sick.
I am the 'present' parent I want to be, while still having a creative outlet and sense of my own identity. I have achieved fulfillment on every level and am able to say, with confidence, that I am creating an exciting and secure future for my family.
Running my own business was the only way forward for me and I would not hesitate to recommend it as a career choice. I only wish I had done it sooner.
Every day, thousands of people set up their own businesses. Many will agree that starting your own business is a great, but challenging experience. You need to understand the ‘start-up’ process, because this makes a big difference to the success of your new business. Here are the necessary steps to consider when starting up your new business.
Coming up with a viable business idea can be challenging and initial brainstorming can help you to arrive at one. Think about issues that people are faced with every day and write them down. Helping to solve such problems could enable you to come up with some excellent ideas. You could even brainstorm ideas that improve existing products and services.
Tip: Think of products and services that will add value to people’s lives.
This is where you will validate your ideas. You need to determine and test whether your product or service is viable by researching your potential market.
Ask yourself, “Is my product or service niche? Is there space for it or is the market saturated?” Are you likely to make enough sales given the size and nature of your target market?
There are many ways in which you can conduct basic market research, including seeking the opinions of family and friends. Also be sure to speak to people you don’t know.
Tip: Don’t just rely on secondary research, web resources or surveying only the people you know. Poor research can steer your business in the wrong direction.
This seems like a very obvious step, because you would need a business plan to secure a business loan. However, this step involves strategic planning and requires your full involvement. It will involve identifying your funding, business risks, as well as your aims and objectives. Here you will also evaluate your competition and understand your business’s cashflow.
Tip: Focus on the vision and viability of your business, potential for profits and the resources required, as well as a strategy for your success.
The assitance of a reputable accountant can prove invaluable when starting your own business. They will be able to provide you with assistance, objectivity and expertise. Your accountant will also be able to help determine the best legal structure for your business and help you establish bookkeeping and other forms of record-keeping procedures. This will ensure you stay on track and up-to-date on all your paper work.
Naming a business is a key decision. The name of your business is the first thing that potential customers will notice, so think of it as the entry point for your business.
Think about your target market, product/service and image that you want to project to your market. Your name should work well wherever it is used, whether over the phone, on stationery, website, logo, etc.
Also, it’s important to check whether the name you want to use is available. You can do this by searching the National Business Register.
Remember: Whatever name you choose, it should make you stand out from your competitors.
No matter what structure you choose, you are likely to work with a number of different people to develop your business, such as suppliers, possibly distributors and maybe partners.
You may want to find a co-founder with the necessary skills and knowledge in order to assist where necessary. Whether you need materials to make your product or equipment to run your service, it’s possible that you will work very closely with your suppliers.
A good way to search for reputable suppliers is by asking other businesses in your field or by searching online. Make a list of those that you thought were good and arrange a meeting in order to talk about their prices, to develop a relationship and to get an idea of which suppliers are reliable and trustworthy.
Before you register and begin trading, you must choose which legal structure is suitable for your business. When deciding, it’s wise to understand what each structure involves. Most businesses in the UK are sole traders, limited companies or business partnerships. You also need to find a way to fund launching your new business. There are many other steps you have to consider when wanting to start your own business, but by following the above steps, you will be ahead of the game.
This blog was provided by 1st Contact Accounting.
As an author of start-up books, I get very jaundiced when I start reading others. It’s professional jealousy and it’s childish. Most of these books (if not all) are better then mine, which reinforces my jealousy. I was prepared to be unimpressed by Entrepreneur Revolution – How to Develop Your Entrepreneurial Mindset and Start a Business That Works by Daniel Priestly, but after reading it I wasn’t.
The book is superb. Straight talking. Nothing complex about technology, social media or strategy, but some very simple home truths that are very difficult to argue against.
The book’s starting point is that the industrial revolution is over; the information technology revolution is about to be over; and we are entering the entrepreneur revolution. We are moving from hands and heads to hearts. The future is customer intimacy, delivered by entrepreneurs who deliver amazing value, love what they are doing and get paid for it.
New technology allows everyone to follow their passion, heart and dreams. And following your passion makes you able to compete against the “big boys”. It also allows you to be in charge of your own destiny without being controlled by “The Man”.
The key question here is whether you are a clinger (ie wasting your life, holding on to the industrial revolution-type of living, living in the past, etc) or a surfer (ie someone who follows the joy, opportunity and empowerment).
Daniel’s book introduces the term “Global Small Business”, because technology now enables you to go global overnight. And then he explains how:
Once you have that set up, you have to lean in, go for it with all your being and start building your reputation. And because you are enjoying yourself, the spark, the energy, the curiosity and passion will bring the rewards, one way or the other.
The icing on the cake is how Daniel gives you a business model that works. It’s called the Ascending Transaction Model and consists of a gift, a “quick-win product”, a core product and a logical next step. Each step has increasing revenue potential, with all steps having great emphasis on excellence, customer delight, client success and sales.
To quote directly from the book:
“Secretly, many small-business owners have a negative association to selling and they wish they could simply do extra marketing, extra servicing or extra networking rather than having to have the sales conversation.”
“Unfortunately, this is fantasy. Omega, Ferrari, Google, HSBC and Apple all invest in sales training so their staff know how to have structured sales conversations with prospective buyers.
“If the world’s biggest brands, with the world’s hottest products, need to have sales conversations, then so does every small business.”
Daniel leaves the best for last, by providing a few home truths:
This book gave me a jolt. It forced me to look at our business model, reinforced my belief in entrepreneurship and taught me a few new things – all the things you want from a good book.