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Blog posts in Financing a business

How to get through a cashflow crisis

April 23, 2012 by Louise Tillotson

Cashflow is one of the most important aspects of business finance and no business can afford to ignore it. In harsh economic times, it is a sad fact that even businesses with healthy sales and good order books can find themselves without cash in the bank.

What causes poor cashflow?

There are many reasons why a business might find itself without enough cash. At worst, it’s a simple case of more money being spent than the business can support with sales. When times are tough, there is also the possibility that customers will take longer to pay.

When bills must be paid yet invoices have yet to be settled, a business can suddenly find itself with serious cashflow problems.

What can be done?

Some businesses use an invoice-financing or factoring company. These take over management of invoicing and credit control by paying the business a percentage of the invoice value, with the remainder paid when the customer settles the invoice.

There are fees associated with these services, but the knowledge that a good portion of sales will be converted into cash in the bank makes this an attractive option. Factoring can also make business finance much less stressful, as the service company will chase customer debts, meaning a good relationship is easier to maintain.

Businesses can also make use of the credit terms they have with their own suppliers to ease cashflow. It’s worth checking what the payment terms are and not paying earlier than is necessary. This keeps cash in your bank account for longer.

When a sudden injection of cash is needed to either overcome a short-term problem or make a purchase, then businesses should not be afraid to speak to their investors or their banks and to go out into the marketplace to source loans. This should, of course, only be done where repayments will not be a problem.

Preventative measures

Effective financial planning is the cornerstone of business finance. It can prevent cashflow problems arising in the first place. Cashflow forecasts that accurately predict months ahead what will come in and flow out of your business bank account are invaluable.

Many businesses do not want to upset their customers, particularly in hard times, but it is essential that payment profiles among customers are studied and that customers are encouraged to adhere to payment terms.

Continuing to supply a customer when payment is not forthcoming, or accepting a string of excuses to avoid payment, can only be harmful in the long run. Encouraging customers to make payments on account can also make a real difference.

Time for government to show its teeth on lending

February 27, 2012 by Jason Stockwood

It's time for the government to force the banks' hands on small business lending

It has just been announced that the five biggest UK banks have missed have their small business lending targets - yet again.

Under Project Merlin, last year’s much-vaunted banking agreement, HSBC, Lloyds, RBS, and Santander were all expected to make it easier for small firms to secure credit – and yet lending to small firms fell during every quarter of 2011.

According to the banks, the targets are being missed because small businesses have no appetite for debt. They claim that SMEs simply aren’t coming forward, preferring instead to hunker down and make do with what they have.

Government lending - infographic{{}}

Our own research suggests that this is only half the story. The most recent Simply Business SME trends survey found that banks rejected applications from a third of the small firms that sought credit over the past 12 months. These knock-backs have had a significant impact on entrepreneurs’ confidence in the banks – so much so, in fact, that only 9 per cent of the business owners we surveyed were planning to apply for a loan during 2012.

So in one sense the banks are right: appetite for credit does seem to be waning amongst small firms. But whose fault is this? Is it small business owners, who are struggling to keep the economy moving in these increasingly uncertain times? Or is it the banks, who so often seem to go out of their way to make the process of borrowing as difficult and as expensive as possible?

Project Merlin has failed. The scheme was intended to provide small businesses with much-needed credit – the lifeblood they require if they are to kick-start the country’s ailing economy. But Merlin had no teeth. Even now, after taxpayer-owned RBS missed its targets again, the government has refused to take any action against the banks. Instead, we have another round of quantitative easing – a scheme from which small firms are yet to derive any tangible benefit.

The banks are attempting to shift onto small firms the blame for their own failure. Yes, SMEs are reticent about applying for credit – but this is because of an increasingly ingrained assumption that the banks will refuse to help. It is small businesses that will lead the UK back to growth, but they will only be able to achieve this if the credit system functions properly. Project Merlin has now been replaced with the so-called ‘credit easing’ scheme, which will provide loan guarantees for small, credit-worthy firms. Few will mourn the loss of Merlin. But the banks must now take responsibility for their own lending – and the government must show that it is prepared to take decisive action to ensure small firms get the help they need.

Source: SME trend survey Simply Business 2011

By Jason Stockwood, CEO of Simply Business

Are past mistakes holding your business back?

January 09, 2012 by Fiona Humberstone

I have a theory that each of us makes at least one big mistake when they start their businesses. The trick is to not let that mistake overshadow your entire business but learn from your mistakes and move on.

I’ve spoken to too many business owners recently who have spent scary amounts of money on ineffective websites or logos only to be too afraid to create something that is going to work because they’ve “had their fingers burnt” in the past and are worried about the same happening again.

Let me tell you about my fingers burning story.

When I started my business in 2005 I did my own books because I was advised that I should. I was told not to waste money on a book keeper, that I needed to know what was going on in my business and that it was easy. Well it might be for some, but it crippled me. I do not have a logical mind and it absolutely knocked me sideways. In fact, I got into such a mess that by October (four months into my business) my accountant advised me to get some professional help. To be fair, he did suggest that I get myself a book keeper who would be cheaper, but for some reason I persevered with him. I paid an accountant £80 an hour to sort out four months of bad book keeping.

£4,500 later (I seem to remember it was £4,500 + VAT?), as I handed over the last cheque he told me it “probably would have been cheaper to have just started again”. Clearly this was just what I needed to hear, money well spent

I couldn’t let my mistake hold me back

I had made a huge mistake, and I needed to take responsibility for it. A good book keeper probably would have charged me a fraction of what this accountant did and I’d certainly had my fingers very badly burnt.

But did this mean I would never use an accountant again? Absolutely not! Accountancy and book keeping isn’t strength of mine and I knew I needed to use a professional to help me in my business. If I’d buried my head in the sand and sworn never to use an accountant again I probably wouldn’t have a business left. I have always used a book keeper to do the detail in my business and I review the monthly (as well as daily and weekly) figures but I don’t ever put myself through the torturous process of doing the books because I know it’s not helpful.

Are you letting a similar mistake hold you back?

Fortunately I’ve never met anyone who has spent quite such an eye-watering amount of money on 4 months’ worth of trading history books. But I do meet business owners time and again who realise they are losing opportunities through an ineffective website. They spend days and hours debating what they might do if they had the chance to change their website but they feel paralysed to do anything about it because they’ve already spent so much on something that clearly doesn’t work.

Hanging on to something ineffective for the sake of “getting value out of your mistake” just doesn’t make sense. For many of us, our websites are our shop windows: they have to be right. And if that means facing up to the fact you’ve made a mistake, perhaps that’s what needs to happen for the sake of growing your business?

If past mistakes are holding your business back, ask yourself: What can I learn from this and how can I move on?

Fiona Humberstone, Managing Director of Flourish studios

Read more of Fiona’s advice and thoughts about running a small business on her blog site.

Accepting credit card payments on your mobile phone

December 15, 2011 by shannon

As a business-owner who is always on the go, if you want to conduct business while on the road you have to find the best credit card processing services provider. Then you will be able to make transactions and complete sales even when you’re away from your premises or office.

Choosing the best mobile phone credit card processing company will not only ensure that you can accept payments on your phone, but it will also ensure that you pay the lowest swipe rates and fees – and that you pay the lowest rates on credit card processing services you choose.

There are many times when business people are on the road meeting a client away, without having a credit card terminal handy. For such meetings, making sure you choose the best mobile phone credit card processing company to authorise payments and complete transactions over your phone is something business-owners must consider, to make sure they never lose sales again.

There are many processing companies that offer these mobile services. As a business-owner, you need to find one that will allow you to take the payment anywhere, on your smart phone and make the transaction. Crucially, you need to find a processing company that charges the lowest rates for services. Not only will you be able to take the payment anywhere, but when you take the time to compare several companies that offer such services, you are also going to be paying the least amount of fees on transactions.

So, prior to choosing a processor, make sure you compare all available companies for such services on your mobile phone.

Shannon Martin on behalf of merchantseek.com, credit card processing services

A new bank set up to lend to small businesses - do you think it will have an impact?

December 07, 2011 by Fiona Humberstone

What impact do you feel new bank, Shawbrook, will have on your business? In case you missed the news, Shawbrook Bank launched this October amidst a fanfare of publicity. One of their niches is in lending to small businesses. They claim to have the funding and desire to lend to businesses that have the confidence to grow.

My hope is that this can only be a good thing.

Week in, week out, I meet with business owners who have big ideas for their businesses, and a good chunk of them have the confidence and investment available to see through the big thinking. The investment pays off in spades and it’s wonderful to see their businesses grow.

But at the same time I think back to the retailer I met in January, desperate to launch an online shop presence, who simply couldn’t get the funding to make her dream happen. And it’s not about dreams; it’s about good business sense. As markets change and consumer and client habits change, you need to have the money and confidence to invest your time, money and energy in your business. And you can only do this through investment.

There are things you simply can’t do well yourself – and whether that’s having an ecommerce site developed, investing in a new logo or website or buying a new piece of machinery or taking on staff. To really grow your business you need to think big, be bold and have the guts to go for it.

In my experience there are numerous examples of businesses that need to make the investment, but don’t. Now it may be about a physical lack of money, but I suspect in many cases it’s more about fear. Fear of not seeing a return instantly, fear of needing that money for something else. And perhaps we’re all a little more sober about what we do with our money these days?

So tell me, if you could get your hands on some funding, would you use it? Do you think it would make a difference to your business? And do you think there’s any likelihood that the bank will live up to their claims and lend, or is it just a marketing ploy?

Why finances must be your number one concern

December 05, 2011 by Matt Bird

Many of you will be familiar with the statistic: “One-in-three businesses fail in their first three years of trading”. It’s often when finances have been handled badly, whether it’s poor forecasting or poor cashflow management. Failure because of something as simple as poor financial management is a travesty, which is why I want to encourage you to evaluate how your finances are managed.

Recent research (taken across 500 start-ups less than five years old by Intuit) suggests that only 11 per cent of start-ups feel they handled finances badly in their first year. This leaves 22 per cent in line for a shock at some point in the next two years – how annoyed will you be if you’re one of those businesses?

You don’t need buckets of cash

Sensible forecasting, with reasonable targets and sales expectations, make the early years much easier. Do your research. Make sure your offering is beneficial, customers want it, it’s worth the price and – crucially – that you can get into the market.

64 per cent of survey respondents managed to maintain their businesses with less than £5,000 of start-up funding – so it’s not impossible!

Know how much money you have

Once your business is up and running you need to monitor your finances or pay someone to do it for you.

44 per cent of respondents either ran out or came to the brink of no money within five years of their launch. A further 20 per cent missed their payroll because of insufficient funds. This is just poor management of your finances – and it is avoidable.

An amazing one-in-three businesses made tax mistakes, and nearly half of these mistakes ended up with fines from HMRC. Can you afford costly mistakes such as these?

Time is money

One-in-ten business-owners stated they spend an entire day a week doing financial admin work. It needn’t be this high, if you get a structure and plan in place, so look at areas you can improve now.

Interestingly, a fifth of respondents use pen and paper for their financial record keeping. Even if you’re not using proper accounting systems (which are recommended and readily available), at least set up a spreadsheet document for your finances. With computer copies, easy manipulation and forecasting capabilities you’d be crazy not to.

Don’t let this deter you

This post is not meant to scare you off starting up. Starting up is one of (if not the) most rewarding thing you can do in business. It’s something to be proud of. Not to mention that over 99 per cent of the UK’s total number of businesses is accounted for by small firms, so they’re the lifeblood of this country.

Matt Bird of printer cartridge supplier, StinkyInk

Read more of Matt's published posts on his Google+ page

Championing real-life entrepreneurs

November 16, 2011 by Mike Southon

It was depressing to see Business Secretary Vince Cable quoted as saying that the economy was in worse shape than under the previous administration and that a double-dip recession was a distinct possibility.

While the opposition immediately seized upon his comments, it could be argued that this was rather hypocritical as the current debt crisis and poor bank regulation were a direct result of their own policies.

The feeling of most entrepreneurs is that government is essentially powerless to influence the economy at the grass-roots level. Rather than decreasing regulation as they always promise, any intervention on their part, however well meaning, always seems to create even more obstacles to enterprise.

The solution to our economic challenges is clear. Rather than sit on our hands and complain, now is the time for entrepreneurs to get out there and sell our way out of the recession, bringing the rest of the UK's economy along in our wake.

But this will need to be the UK's real-life entrepreneurs, not the get-rich-quick chancers we see in the media, an image actively fostered by offensive and unrepresentative programmes such as Dragons’ Den and The Apprentice.

And while it is always a joy to inspire young people into a path of entrepreneurship, this is a long-term policy rather than the immediate help that the UK's economy needs.

Real-life entrepreneurs first felt the effects of the recession in 2008. Those that have survived followed the best practice that all businesses should follow. This includes the banks, which are always quick to criticise small businesses for their lack of planning.

Successful entrepreneurship involves reducing risk wherever possible by concentrating on the core business of the organisation and, wherever possible, finding the most profitable niche or vertical market. While cost-savings are important, the main focus should be on generating revenue and reducing the length of the sales cycle.

Rather than chasing brand new customers who promise big orders from exotic locations, the place to find immediate revenue is always your existing customers. They may be equally affected by the recession but willing to discuss mutually beneficial outcomes with people they trust.

It is also a myth that there is no money out there. This is the strong message I have received across the spectrum of industry, from private equity and venture capital companies, angel investors and those companies who have managed to grow successfully in the last few years.

You only need to scan the regularly published lists of fast-growth companies to see which industries have thrived in a recession; all of these companies and others like them have money to spend with the right suppliers.

I am also determined to do my bit to help the UK's entrepreneurs. Starting on November 1st in Essex, I will be presenting at twelve branches of the Federation For Small Businesses (FSB), events that are open to everyone.

The FSB recently launched a new initiative “Championing The UK's Real Life Entrepreneurs”, which focuses on the key issues facing its members. These include increasing the routes to finance, improving cash flow, adopting a new approach to regulation, reducing and simplifying business tax, incentivising job creation and opening up export markets.

The FSB's Head of Policy and Public Affairs, Andrew Cave explained to me that the campaign is designed to galvanise the small businesses in the UK to take a forward-looking and positive attitude towards the economy by increasing their revenue and taking on staff, especially the increasing number of unemployed young people.

He argues strongly that the opportunities and skilled, hard-working people are out there; all it needs is a positive attitude.

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

Need money to start your business?

October 31, 2011 by Emma Jones

Small-business support company Enterprise Nation, together with PayPal and Intuit (the makers of QuickBooks), has launched Fund101 to offer up to £500 to start-ups and young businesses.

The fund was launched to meet the gap in the market for business-owners who need only a small amount of capital to get going or growing. It is open to anyone in the UK who is looking to become their own boss or young businesses looking to expand.

Over the past year we have heard loud and clear from start-ups and small businesses that their funding gap is the first £500, a sufficient amount to buy items such as business cards, a camera for taking product shots or maybe promotional flyers or a website. Thanks to PayPal and Intuit, this is the demand we are meeting.

Fund101 will provide non-repayable sums of between £50 and £500 via an online application process. Applicants can apply at Enterprise Nation by explaining how much money they need and what they will use it for. They will make a case for their business idea, answer questions put forward by the community and look to engage and encourage as many people as possible to vote for them.

The number of votes required to obtain the funding is equal to the amount of funding the small business is looking for - so to obtain £500 the applicant will need to secure 500 virtual votes.

On securing this, the funds will be deposited in their PayPal account with the only payback being that the successful applicant agrees to be profiled on the site a few months later to offer an update on how they're getting on.

An amount of £5,000 will be awarded each month with the funds provided by Intuit and PayPal as well as the small business community who will be invited to 'send money' via the site to go directly into the fund and help the next generation of entrepreneurs.

Emma Jones is founder of Enterprise Nation, a business expert, and author of ‘Spare Room Start Up’ and ‘Working 5 to 9’

Will your new business make any money?

October 31, 2011 by Kevin Duncan

Cash{{}}All successful business owners can work out very early on whether an idea is likely to make them any money. The skill prevents you from making poor decisions, stops you fooling yourself about likely success and is invaluable when you introduce new ideas post-launch. Here are some money-related points to consider.

Concentrate on the money – but don’t become obsessed with it

Wandering round with a spreadsheet all day won’t get your business underway. If the idea is sound, the money will follow. Don’t just go for cash as an objective – it will prove unsatisfactory in the long run.

Weigh up the service v product distinction

Are you offering a service, product or both? It is important to look at the distinction between the two. A product is tangible. A service involves interaction that often goes beyond the moment of purchase. A combination is acceptable so long as you know what percentage comes from each.

Work out how to have a high margin

Can you offer something that relies purely on your skill or experience? If so, you may be able to keep your costs down to near zero. This gives you great flexibility in pricing, and the amount of time you spend working each year.

Try to sell what you do, not materials with a mark-up

Products have price points that are easier for the customer to guess. Services can be priceless. Even the most inexperienced customer has a rough working knowledge of what something should cost. They will understand you have to make a mark-up, but there will be an upper limit that could hinder your profitability.

The price-quality equation: If you cost a lot, you must be good

People like paying for high quality goods and services. Don’t sell yourself cheap. Most people starting a business undervalue what they do. This is a mistake. Think carefully about your true value and make your prices match that.

Aim for 50 per cent repeat business within three years

It costs a lot less to gain repeat business than to start from scratch, so aspire to the high standards that generate it. 50 per cent is, of course, an arbitrary figure, but try to design something that encourages repeat purchase. This will save you reinventing your business every year, and all the cost and effort that goes with it.

Don’t be small-minded about money

Speculate and you will accumulate. Invest upfront, within reason. Be generous and put something in before you expect something back. Treat your customers well and pay your bills on time. Develop a reputation for generosity and fair dealing.

Be canny about requests for free or ‘win-only’ work

If you spend your first year behaving like a charity, you’ll go bust. It’s okay to provide a judicious amount of trial product or service as a taster for what you offer, but only to a certain level. Then you need to be paid.

Consider flexible pricing

If you achieve a certain (non-discounted) price for something, consider charging more next time. This point is specifically for service businesses. Start with a fair price and review it periodically to see if your market can tolerate higher prices based on the quality of what you provide.

This extract is taken from Kevin’s recently published book – What You Need to Know About Starting a Business

Kevin Duncan – business adviser, marketing expert and author

The key challenges SMEs face

October 05, 2011 by Abby Goode

Abby Goode of Sage One

For some years, Sage has been speaking to SMEs to find out what key challenges they faced when setting up as well as asking what the key challenges were once they were up and running. We used the feedback to develop Sage One, our online accounting service for small businesses.

We travelled all over the country to visit small-business owners, as well as attending many networking events to speak to even more of them (and their accountants). 

We set out (from a product development point of view) to establish how they manage their business accounts and their business in general; whether they have staff and how they pay them; how they manage the sales and purchase invoice process, etc. It was great speaking to so many businesses and really getting a feel for what they wanted from their business software.

A common charge that emerged from our discussions with owner-managers was a perceived general lack of support from the banks. In fact, we found that small businesses are reluctant to use banks for lending and will often seek alternative sources of funding. This is worrying, what with the current economic climate and with so many easy-access, high-interest, high-risk lending companies appearing. The banks should be helping small businesses – not working against them.

Through attending events, we also met a number of bank employees. They informed us that the process of lending money was changing from a local decision-making process to a national one. Where has the relationship with your bank gone?

Protect your business

Keep a close eye on your cashflow. Knowing how your business is performing is crucial – especially if you need to apply for a loan.

Become familiar with the reports future investors will want to see. A profit and loss report and a balance sheet report will show how your business is performing and help you to work out its current value. Sage One Accounts allows you to produce these reports without having an understanding of accounting or having to manually calculate the figures.

Talk to your customers, too. Find out what they want from your products and services. Can you augment them or add value by offering a bespoke service, for example?

It seems obvious, but chasing outstanding payments is key to maintaining healthy cashflow. Similarly, you don’t want to get on the wrong side of your suppliers, so stick to the agreed payment terms.

Abby Goode is part of the Sage One team, provider of cloud accounting software to sole traders, small businesses and their accountants.

Understanding private equity

September 19, 2011 by Mike Southon

If you are a successful company that has survived the recession with a healthy order book, there is some excellent news: there has rarely been a better time to raise private equity investment, as there is plenty of money available for the right opportunities.

Private equity is the term used for investments in private companies, so includes venture capital firms, which look for high-risk, high reward opportunities, the next Autonomy or eBay. It also includes more traditional private equity firms, which provide development or replacement capital to more established companies to enhance their product ranges and improve their management teams while facilitating growth and succession.

The relationship between entrepreneurs and their investors can be an unhappy one, due to mistrust on both sides. Entrepreneurs are convinced of their own rectitude and the industry-changing nature of their companies.  They often view private equity companies as aloof and only focused on driving their “baby” towards a lucrative but morally suspect exit, such as a trade sale or public flotation.

When the going gets tough and the private equity company starts talking about replacing the original founders with professional managers, the early euphoria around mutually advantageous exit strategies is long forgotten.

Guy Rigby has seen the world of private equity from several different angles. He qualified as an accountant before building and selling his own practice. Later, he moved into sales and marketing for a professional services company, which itself had a successful trade sale.

He now runs the entrepreneur group at Smith & Williamson, a top ten accounting firm who provide all the usual finance, tax and wealth management services. Most of Rigby’s own time is spent with successful owner-managers, often helping them navigate the mysterious world of private equity investment.

He recently ran an event, “Investing for Success”, which was attended by entrepreneurs, private equity companies and the press. He was struck by the lack of community and deep suspicion in the room.

The entrepreneurs had heard the stories of unscrupulous private equity companies exiting with substantial personal gains from companies that collapsed soon thereafter. The press had understandably leapt on this as an example of capitalism at its worst, leaving the reputable private equity companies wondering how they had acquired such a bad reputation.

Rigby feels that there is a significant communications gap between entrepreneurs struggling to find the right private equity partner, and investors who seem distant and remote to those who will create the next round of wealth.

Much of this problem emanates from a lack of understanding. From the outside, private equity investors inhabit a rarefied and secretive world. They pop up and grab an opportunity from time to time, but few understand how they operate and what they really do.

But above all, Rigby believes that private equity is essential to help rebuild the UK economy. He feels strongly that private equity firms must work harder to improve their image in the marketplace; they should engage better with the media, particularly the entrepreneurial press, providing success stories of growth companies, not tales of woe and asset stripping.

Once entrepreneurs see examples of private equity backed companies grown successfully and ethically for the mutual benefit of employees, customers and shareholders, they will be more inclined to see this important form of funding as a way to realise their ambitions.

Rigby has scheduled an event, ‘Inside Private Equity’ in November for entrepreneurs and investors. Market recoveries are always fuelled by wise investors looking for the best opportunities, so now is the time to repair the image of private equity and start a sensible dialogue with the best entrepreneurs.

See Smith & Williamson’s Event “Inside Private Equity”.

Originally published in The Financial Times. Copyright © Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

Learning to do your own accounts

September 07, 2011 by Tom Whitney

James ChalkIt’s easy to be daunted by your accounts when you start-up. Many new businesses opt to bring in an accountant, rather than do it themselves. But can those with limited financial knowledge manage their own books?

James Chalk, co-founder of Bristol-based student events organiser Clix Entertainment, says that with the right software anyone can manage their own accounts.

Winner of a recent Start Up Donut giveaway of Sage’s new Instant Payroll software, Chalk says that neither he nor his co-founders had any experience of accounting when they started the business in 2009.

“We were four students at UWE and the University of Bristol organising student events and that developed into a business called Clix Entertainment. We now provide marketing and PR for local businesses and organise weekly student events.

“None of us had any real experience of doing accounts. One of my partners did business and strategy at university, but the rest of us didn’t do anything that was linked to what we are doing now.

“My dad has run a few businesses and he gave me some basic accountancy knowledge of cashflow, profit and loss, balance sheets — nothing too in-depth. When we started, we would get paid and then figure out how to account for it afterwards. But once you start growing that’s not possible, you need to have proper bookkeeping systems. 

“We brought in an accountant from the start to do our quarterly and annual accounts. However, at the end of last year we bought Sage Instant Accounts and I’ve been learning it for the last eight months — how it works and how to do your own books.

“I’m quite good with computers anyway and I thought I must be able to learn Sage — and I have. You don’t have to have a great financial knowledge to get to grips with it.

“We’re still using an accountant at the moment, but our intention is that from this September ― the end of our current financial year ― we will take all our books in-house. So our accountant will just do the end-of-year accounts. We will do our own VAT returns and payroll.

“The Sage software gives you the ability to go ‘I want a profit-and-loss account for a management meeting this morning’ — you click a button and you’ve got one. You can see how much you’ve made from a customer in an instant.

“Our accountant is still doing our payroll at the moment, but we plan on using the Sage software from next month. Our payroll fee per month is about £70 so if we can save that by using Sage, it’s a good saving. It’s also the flexibility of not having to rely on the accountant to do stuff all the time. It’s cheaper and quicker to do it ourselves.”

Where to find business funding post credit crunch

September 05, 2011 by Sarah Arts

Finding funding for your business is difficult in these post credit-crunch times. At BusinessFunding.co.uk, we recently discovered that the number of public sector-backed funding sources available to UK businesses has shrunk by at least a quarter in the past year alone, while the number of grant schemes has shrunk by a similarly large amount.

Bank lending has also been a cause for concern recently. The Government keeps putting pressure on the banks to lend more to small and medium-sized enterprises (SMEs), but many businesses are still finding themselves unable to secure finance.

Businesses in the regions may be finding it particularly hard to find funding and finance at the moment, with the North West and the Midlands faring particularly badly as a result of recent fund closures. And with spending cuts progressing apace across a wide variety of UK business funding sources, this trend looks set to continue.

However, all is not lost. The good news is that a wide variety of less-well-known funding sources do exist, from specialists such as asset-backed lenders and business cash advancers to crowd funding websites. Plus, it is reasonable to expect that further sources of funding will emerge as the recently established Local Enterprise Partnerships and Enterprise Zones begin to take shape.

For those seeking loans, the Community Development Finance Institutions (CDFIs) may be a good alternative to the banks. CDFIs lend money to businesses, social enterprises and individuals who struggle to get finance from high street banks and loan companies. Some are even approved to lend under the Enterprise Finance Guarantee, a scheme in which the Government provides a guarantee to the lender, enabling SMEs with insufficient or no security to secure a business loan.

Of course, the more traditional equity investors will continue to play an important role. Indeed, equity investors are particularly active and have provided funding of more than £500m into UK businesses so far this year. From venture capital funds to angel investors, there are plenty of options for those seeking equity investment for their business.

Applying for equity investment can seem daunting and businesses must ensure their proposal genuinely has the potential to offer a good return to investors. However, provided it ticks this box and is presented well, investors will be interested and equity investors are often willing to support the business through its growth stages in order to ensure a good return.

However, it is worth keeping in mind other sources of funding, particularly in these troubled times when the competition for equity funding is high. Looking beyond traditional sources of grants and government-backed funds towards more novel sources could increase your chances of receiving funding.

BusinessFunding.co.uk is a central resource for UK businesses seeking business funding or finance to start up, expand or fund working capital. Find more than 1,000 sources of business funding and finance, including investors, loans, invoice factoring and discounting, asset finance and more.

Seek and you shall find

August 30, 2011 by Mike Southon

While many aspiring entrepreneurs are looking to set up lifestyle businesses, I suspect many readers of this column have ambitions towards something much more substantial, especially those looking to make the leap from corporate life.

For them, writing a business plan is not the major challenge, rather the lengthy and often dispiriting process of raising money. Few people who do the rounds of venture capital and private equity speak fondly about the experience afterwards.

When I meet these more experienced corporate entrepreneurs they are usually fixated on their business idea, something that is not only going to change the world but also make everyone involved very wealthy in the process. I have to explain that good ideas grow on trees; what make the difference is the team involved, specifically their ability to execute, often under swiftly changing market conditions.

I have always thought that a better approach is to form the team first and then look for the right idea later. Many successful entrepreneurs attribute their success to starting with a minor passion or obsession, discovering later that they were the right people at the right time.

I was therefore very interested to learn about search funds, an idea originated by Professor H. Irving Grousbeck at Stanford University in 1984. In this model a small group of investors back particular operating managers to search for a target company to acquire. Then these managers take operating roles in the company, restructure where necessary, and finally grow the organisation to achieve a successful return on the original investment.

Target companies are typically within the £5M to £30M price range, requiring £2M to £10M of equity capital. They are often in fragmented markets but should demonstrate a respectable market share, a history of stable cash flow, and a good, but limited management team already in place.

Simon Webster is a European authority in search funds. He started his career in sales for IBM, before studying for an MBA at London Business School. He later built and sold RSL, a prosthetics business before being introduced to the search fund concept.

Webster now advises five different search fund organisations and has set up the European Search Fund Association (ESFA) to disseminate information on the model to entrepreneurs, business professionals, academics and investors.

He explains that the major benefit of the search fund model is that the risk for the investor is reduced while the learning curve for the entrepreneur is accelerated. The entrepreneur has first to persuade a number of investors to part with around £20K each, but no money is invested until all the units have been sold.

The search for an acquisition then begins.  Investors have the option to participate in the acquisition by which time they will have had several meetings with the entrepreneur and can judge their ability to grow a company at first hand. Finally, some of the investors will sit on the board of the acquired company to mentor and monitor progress.

So my advice for an experienced corporate executive looking for a new challenge is not to agonise over the potential business idea, but instead to build a small virtual team and start looking for opportunities in particular industries that excite them.

There are many companies that are fundamentally sound but where the challenges of taking it to the next level may be too much for the current management. If you can come up with an exciting plan that allows them an honourable and lucrative exit as well as a potential significant upside for a new set of investors, then everyone’s search for personal fulfilment will be over.

The European Search Fund Association can be found at http://www.esfa.eu

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

Clear invoices

August 19, 2011 by Mike Southon

The fundamentals of business are very simple. The main reason businesses go broke is that they run out of money, and one of the biggest contributing factor is the value of their unpaid invoices.

The sales process always starts with the very best of intentions, often a technical conversation between two people about a particular problem and how the supplier might solve it. In the euphoria of the early stage of the relationship, the boring details, such as invoicing and payment are glossed over, something to be discussed later.

When they are finally called in, bookkeepers and accountants always despair of the unstructured mess that they are asked to sort out under impossible time pressure. In the background there is a bank manager rapidly running out of patience, while at the customer end there is a vague indifference to the problem, especially if the original person who made the original, verbal promises on payment has moved on.

In retrospect, everyone should have spent more time writing everything down and clear payment terms should have been agreed in advance. Every first-time entrepreneur needs to apply the same discipline to their invoicing, as they will have to do in their project management and quality assurance; this is not something they can afford to delegate to someone else later.

There are many accounting packages that include invoicing tools, but most products are designed for accountants, so are too complex and unwieldy for a sole trader or small business. Fortunately, there is a simple, cloud-based solution for invoicing, designed specifically for small businesses: Clear Invoices.

The company is run by Peter Whent, a former army officer and computer industry veteran with many years’ expertise in electronic document distribution, starting with fax broadcasting. He was involved in several start-ups, acquisitions and management buy-outs, finally approaching private equity companies to find an opportunity of his own.

He eventually found a company that provided an end-to-end e-commerce platform which was trying to be all things to all people, with a CEO looking to make an exit. It is always difficult to find oneself parachuted into a hostile environment, but Whent’s army background had prepared him for the difficult task of getting people to do what is required for survival by persuasion rather than coercion.

Whent decided to focus on invoicing, which like all processes has a simple set of rules. He discovered that, contrary to most entrepreneurs’ assertions about intractable and unreasonable purchasing departments, most big companies would pay on time if their purchasing systems had all the information they need. He describes this as producing ‘process-friendly’ invoices.

Clear enables the user to generate professional-looking invoices and then automates the payment process. It provides automatic notification of outstanding invoices and even chases customers who do not pay on time. By invoicing in this way, Whent’s customers are typically paid fourteen days earlier than those who are using manual systems.

Clear is cloud-based, so everything is automatically backed-up and VAT inputs can be generated at the touch of a button. Best of all, it is completely free to small businesses. Clear make their money from the larger companies who also use it to streamline their own processes and save them money.

Not all the rules are designed to favour the larger companies. Whent explains that it is a little known and often-ignored fact that every company is entitled to charge interest of 8 per cent over base rate for overdue invoices.  All you need to do is invoice correctly as soon as the order is placed, and then to put in an automated system to chase your payments for you.

Clear Invoices can be found at http://www.clearinvoices.com

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

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10 important lessons our Q&As can teach you

August 09, 2011 by Mark Williams

1 Buying a business

“Buying an existing business can be less risky than creating one from scratch. If the business has customers, it has income. Risk is also easier to assess because you can calculate costs, turnover and profit – and thereby predict cashflow”

Emilie Corbille of www.daltonsbusiness.com

2 Setting up a limited company

“If you want to form a new company, you must send Companies House your registration fee plus a memorandum of association, articles of association and a completed IN01 form, which details the company’s registered office and the names and addresses of its directors (and company secretary, if applicable)” 

Andrew Millet of Wisteria Formations

3 Tax for the self-employed

“By putting away some money from your earnings each month – say, 25 per cent of your gross earnings – you should have more than enough money in the bank to take care of your tax bills”

James R McBrearty of www.taxhelp.uk.com

4 Market research for start-ups

“Even if you believe you have an excellent idea for a business, you mustn’t allow yourself to get fooled into a false sense of optimism. Test it thoroughly by doing some basic market research. Only then can you move forward on any sound basis”

Start-up author Kevin Duncan

5 Calculating start-up costs

“You should minimise your start-up costs because then you’ll stand a better chance of surviving that crucial first year. Also, it’s a good discipline to get into from day one. In business, you must keep your costs as low as possible ­– and avoid buying things you don’t need”

Martin Dunne of Sayers Butterworth chartered accountants

6 Effective cashflow management

“The old saying ‘turnover is vanity, profit sanity and cash reality’ remains true. Businesses go bust in the long term through lack of profit, but in the short term, they fail because they don’t have enough cash to pay their bills on demand. Cashflow is the lifeblood of any business”

Chartered Accountant Howard S Hackney

7 Supplier contracts

“Having a written contract clearly sets out the roles and responsibilities of both parties, which is helpful when it comes to monitoring the relationship’s success. It can also act as proof if a supplier’s performance falls short”

Marie Kell of Andrew Jackson solicitors

8 Complying with environmental legislation

“The onus is on the business to ensure staff comply with legislation. An act of omission by an employee is likely to have consequences for the business. In some circumstances, directors may even be personally liable. The consequences can be drastic”

Kevin Turnbull of Muckle LLP Solicitors

9 PR for start-ups

“Editorial is regarded as more believable than an advert. I’ve read that it’s 50 per cent easier to sell to someone who has read positive things about your business, products or services. And such publicity is usually no cost or low cost. Even if you have to pay someone to do your PR, gaining one piece of coverage per month can be much cheaper than advertising”

Jane Lee of IT PR specialist Dexterity

10 Setting up a home-based business

“It’s low cost and therefore less risky, because there aren’t any expensive premises overheads. You can also claim for a percentage of your domestic bills, for lighting, heating, telephone calls, etc. A home office means no commute, so you save money and time, too”

Emma Jones of Enterprise Nation

Why changing utilities provider doesn't have to be a hassle

July 26, 2011 by Jonathan Elliott

In a difficult economic climate, small businesses are understandably looking to make savings wherever possible to help ride out the recession. Savvy SMEs can make significant savings on their utilities bills where, on average, businesses can save more than a third on their current outlay – equating to an average saving of £1,121 per year on electricity and £1,230 on gas rates alone.

Each year, small businesses lose close to £2bn by unnecessarily paying over-inflated energy prices. Yet despite this, only a handful of businesses regularly monitor their energy outlay and switch suppliers to receive the best deals.

So why aren’t more companies switching on to the savings that regularly shopping around for the best energy deals can deliver?

Hassle you can do without?

If there’s one thing that puts small-business owners off switching utilities provider it’s hassle. Switching is generally perceived as a complicated, time-consuming process and owners are often too busy running their business to hunt for the best deal.

It’s easy to see where this idea has come from, as our energy providers certainly don’t make it easy for businesses to switch their supply. Unlike domestic users, SMEs are subject to assumptive renewal contracts that only offer a limited window of opportunity to switch suppliers before being rolled over onto a new contract at a higher rate. This means there is an incredibly narrow period (sometimes just 30 days) in which to act – something that’s easily missed by time-poor SMEs. In fact, industry regulator Ofgem has long called for action to enforce measures aimed at simplifying the switching process.

It’s a confusing process and one that’s made worse as each energy supplier has different, and often complex, rules about renewing your business electricity or gas contract with them.

There is another way

While businesses might think switching suppliers can be a hassle, the reality couldn’t be further from the truth – especially if you ask the experts. Specialist advisors can guide businesses through the utility minefield, comparing prices and helping to find the best deals.

We’ve tried to remove even more of the hassle by creating a free online tracking tool to help small firms check when their contracts are up for renewal, as well as an automated notice letter generator to make the process even easier.

Jonathan Elliott is managing director at Make It Cheaper

The seven stages of finance

June 20, 2011 by Mike Southon

The key factor in delivering good mentoring is to understand your own strengths and weaknesses. In my case, after ten years’ in-depth study of the challenges of starting and growing small businesses, my own particular blind spot is finance.

It is not that I do not understand the essentials of double-entry bookkeeping, taxation or cost analysis. It is more the case that when talk moves to these subjects, my eyes glaze over and my mind wanders off to topics of more personal interest, such as sales and team building. If people have challenges in the finance area, I always refer them to someone else, a genuine subject matter expert.

The only finance advice I do provide is to avoid debt wherever possible. While there are many people who are expert at taking on debt and leveraging their businesses, this is a dangerous game for the unwary or over-confident, who can over-extend themselves with disastrous effect.

This might not even be their fault, but a by-product of the recession, an external event caused by some very unpleasant people, many of whom seem to have exited with large personal fortunes.

The best financial advice I give would-be entrepreneurs is to start by running a cash-positive, service business. Even someone with negligible financial skills can determine that the business has had a good week if there is more money in their bank account at the end of it than at the beginning.

So long as you continue this for fifty-two weeks in a year, you have mastered the first of the seven stages of finance. You may never progress past this stage, but remain a successful, self-employed sole trader with a good quality of life.

There will be long hours and occasional crises to knock your confidence, but if you are passionate about customer satisfaction and able to build a small team, you will be able to weather the storms. You might even learn how to use a spreadsheet, which is the simple, second stage of finance.

The third stage is to realise that rather than spending your valuable time collating receipts and issuing invoices, it is more cost-effective to hire a bookkeeper. This almost inevitably leads to stage four, which is to hire an accountant to file the paperwork that the government requires.

Both bookkeepers and accountants are by necessity reactive, dealing with history. As the company grows, it will be necessary to do forward planning, a role typically undertaken by a finance director. Many companies become stuck at this point, as they want to grow but cannot afford a full-time finance director.

Fortunately there are now companies who provide virtual finance directors, who can undertake this role for a day a month if that is all you require. This is stage five, and the same company can also help you to stage six, which is when you finally hire a full-time finance director.

Stage seven of finance is only necessary if you are planning a public listing, trade sale, management buy-out or other significant transaction. This is probably a task beyond your local accountant, so my advice is engage one of the top accounting firms to negotiate on your behalf.

The best firms will also provide personal tax advice to ensure you do not give a disproportionate amount to the government to help pay off the national debt.

My overall advice is always to get the best financial advice you can afford from increasingly expert people as you grow your business. If you do, then you will be able to concentrate on those parts of the business that really excite you.

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

  • You can find articles, tools, videos and more on the subject of finance for small businesses in our Finance section

Do you need professional indemnity insurance?

May 20, 2011 by Simply Business

Business insurance can be a confusing field – and few insurance types are as misunderstood as professional indemnity.

Professional indemnity insurance helps to protect your business against expensive claims from clients or third parties and can be an important investment in your financial future.

What is professional indemnity insurance?

If you make a mistake in the course of your work and a client or third party suffers a loss or damage as a result, you are likely to be held liable. Professional indemnity insurance protects you against claims of this sort.

A simple mistake can potentially have expensive consequences. Indeed, a single claim can easily be enough to financially cripple a small business. Professional indemnity insurance can help you guard against this risk, by covering the costs of such a claim and footing any related legal bills.

Who needs professional indemnity insurance?

Professional indemnity insurance is a wise investment for businesses in a wide range of fields. If you provide advice, skills, or knowledge in the course of your work, you should seriously consider getting cover. It is a sad but inevitable fact of life that accidents do happen and you need to make sure you are protected against them.

Some businesses also have a regulatory requirement to take out professional indemnity insurance at a certain level. This is particularly common in professions such as accountancy, where practitioners may have to prove they have sufficient cover. Additionally, you may find that prospective clients expect you to have professional indemnity insurance before they will do business with you.

What if I don’t have professional indemnity insurance?

If you do not have professional indemnity insurance, you place your business at risk from potentially expensive claims. These claims could come from clients or third parties and can arise from the smallest of mistakes.

It is worth noting that the total cost of a mistake or negligent action is not necessarily limited to a settlement with the client or third party. Legal fees can significantly inflate the total cost – but a good professional indemnity policy will also cover these expenses.

Is professional indemnity insurance expensive?

The cost of your professional indemnity cover will depend on a range of factors, including the nature of your business and its legal history. But cover of this sort can be very affordable – and, crucially, it should be seen as an investment in the future financial stability of your business.

It is also important to see professional indemnity insurance in the context of the suite of covers your business might require. Depending on the nature of your activities, this might include product liability, public liability and employers’ liability insurance. It is often more cost effective to buy a combined business insurance policy that incorporates all of these covers.

Deborah Reid, underwriting manager at Simply Business

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The entrepreneurs’ bank

May 16, 2011 by Mike Southon

Banks put profit before customers. This was a headline in March, based on an interview with Mervyn King, Governor of the Bank Of England.

Resisting the urge to look for shock news about the religious convictions of Pope Benedict XVI and the toilet habits of woodland bears, I filed this link in the folder marked ‘things most entrepreneurs know already’.

Here is some simple and practical advice for senior people in the high street banks. First, you should understand that entrepreneurs are very angry about how the banks behaved then and are even more incensed about how you behave now.

We note that you “respect” Mervyn King but “do not agree” when he questioned the bonus system, while dismissing his warning that failure to reform the sector could result in another financial crisis.

Angela Knight, Chief Executive of the British Bankers Association claimed that the industry had reformed itself and pointed out that it was the government, not they, who had run the economy poorly with lax banking regulations. This is equivalent to a recidivist thief blaming the government for not having enough police on the streets.

As entrepreneurs, we understand and respect people who take enormous risks, and expect them to be rewarded for what they do; this is how we run our own businesses. What we find deeply offensive is when banks are greedy and stupid, and then make us pay for their excesses with increased taxes and reduced public services.

The solution is simple, and self-evident. The banks should spin off those risk-rewarded entities and let them stand and fall on their own merits. They should not prop them up with taxpayers’ money while offering thinly veiled threats about the collapse of the whole banking system if they are allowed to fail.

Then, the banks can start lending money again to small businesses. Now that they have rebuilt their balance sheets at our expense, they can help us rebuild ours.

I expect that this advice will probably fall upon deaf ears. But this time, we entrepreneurs have a chance to make a real difference. We can start by moving our accounts immediately to banks that offer free, on-line banking services so long as we keep our accounts in credit. We can then start looking for, and then moving en masse to what we decide truly represents ‘The Entrepreneurs’ Bank’.

This would be a bank that does not have a Las Vegas-inspired gambling division that could again bet our houses on bad loans and then cause the next recession. It would instead be a bank that lends freely to entrepreneurs, giving priority to those that have a qualified finance director to provide regular, accurate and transparent reporting of the company’s performance.

The Entrepreneurs’ Bank would also favour those enterprises that plan to grow by ramping up their service revenues, not by constantly leveraging their debt. These companies would always have assets greater than their liabilities, and thus would never have to provide the entrepreneurs’ houses as surety.

And most importantly, The Entrepreneurs’ Bank would favour social enterprises, companies that are not charities, but proper businesses that make proper profits while their day-today activities result in a real social benefit to society in general.

As John Lennon famously said, “you may say I’m a dreamer; but I’m not the only one.” There are potentially seventeen million entrepreneurs out there and we all need bank accounts.

I will, of course, do one last trawl around the high street banks to see if they finally “get it”. But if I get the usual, arrogant brush-off, there is another option: we can always start our own entrepreneurs’ bank.

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

How your business could slash its fuel bills

May 11, 2011 by Mark Krull

With many businesses still suffering from the harsh economic climate, the rising cost of fuel is unwelcome. Thankfully, there are ways to save on light and heating - many are very simple and even free.

1 Open your eyes

As a starting point, assess your workplace. Are lights left on in empty rooms or equipment left on when not in use? Are employees wearing T-shirts in January? Has the air-conditioning been turned on because people are too hot? All these things can be rectified at no cost, simply turning off lights or equipment when not in use or turning down heating can make a big difference.

2 Understand your energy performance

To truly understand how much energy your workplace is leaking, invest in a Commercial Energy Performance Certificate (EPC). These cost £200 and will highlight problems – and tell you how to rectify them. If you rent an office or manufacturing facility, this is down to your landlord. They should have presented you with a Commercial EPC when you moved in.

3 Get employees involved

An energy-efficiency drive needs the support of the whole business, so get everyone involved. Incentivise energy-saving acts with rewards for cutting costs. You can ask your utility provider to help out here, too, by providing details of energy used before and after you made the changes. Beyond energy used within the workplace, you could also encourage your staff to walk or cycle to work and do simple things such as cut down paper use and recycle more.

4 Monitor electricity use

Smart meters monitor electricity used and equate this into pounds and pence. They are a great way to get people to understand the true cost of boiling a kettle. Currently being rolled out across the UK over the next 10 years or so, some electricity providers already offer them for free.

When it comes to lighting, apart from energy saving bulbs, there are low-energy options available and, if you can’t trust employees to switch things off, motion-sensor lighting can provide a great solution.

A single computer and monitor left on 24 hours a day will cost a business more than £50 a year. Switching it off out of hours and enabling standby features could cut this to £15 per annum, according to the Carbon Trust.

5 Keep warm for less

Get to grips with the timer and thermostat on your heating system, but don’t switch it off completely – warming up a freezing cold room wastes more energy than keeping a low-base temperature. Switching your thermostat down by one degree could save 8 per cent on your heating bill.

If you haven’t got a condensing boiler – consider making the investment. Heating controls can further optimise efficiency, taking into account things such as computers and lighting that give out a lot of heat. Talk to a Gas Safe Registered engineer to find out more.

Make sure all radiators are free of obstruction from furniture; invest in draught proofing and some thick curtains.

Next year, the Green Deal will provide insulation for ‘free’, paid back through utility bills, more information can be found on the Department of Energy and Climate Change website. The Carbon Trust also offers interest-free loans for energy saving measures.

6 Switch utility providers

Shop around for a better deal and negotiate – they all want your business so you might get a special offer. If you really want to ‘go green’ look at where your energy comes from, too.

7 Cut down your reliance on fossil fuels

To reduce your carbon footprint you could invest in renewable technologies. Feed in Tariffs give cash back for electricity generating technologies. Next year a similar scheme is being launched for heat generating renewables. Make sure you employ Micro-generation Certification Scheme (MCS) accredited engineers, because you won’t have access to these initiatives unless qualified trades people install your equipment.

Mark Krull, Logic4training

  • Whatever changes you decide to make, always choose qualified trades people to carry out the work. For more information about Logic4training’s courses, visit: www.logic4training.co.uk

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Spend every pound like it’s your last

May 10, 2011 by Jonathan Rodger

In the early stages of any business, it’s easy to spend heavily on all kinds of start-up costs. Each item may seem small in isolation, but they all add up. Without proper care you could be burdening your fledgling business with unnecessary overheads.

Even if you've managed to secure investment, your start-up capital should only be spent on things that add value to the business. This is especially true if you’re funding the business yourself. I question whether it is absolutely necessary to invest in the following four areas:

1 Offices

Do you really need them? They may make you feel more important, but do they really add enough tangible value in the early stages? As well as the obvious choice of working from home, there are many places you can use to “hot desk” and arrange meetings. Alternatively, see if you can rent a corner of someone else’s office. In these tough times, many businesses will welcome such a contribution towards their rent.

2 Staff

As well as the actual salaries, there are plenty of hidden costs associated with hiring staff, such as National Insurance contributions, holiday and sick pay, etc. In today's modern, flexible economy, it pays to use freelancers for tasks you can't do yourself.

3 Software

There are open source versions of most desktop software packages to cover most of your everyday requirements. An example is Open Office. The internet has made it easy for small software developers to publish a multitude of free and low-cost software applications, so take your pick and save some money.

4 Travel

Face-to-face meetings are sometimes important, but try to limit them to ones that are essential. With all the communication tools at your disposal such as video conferencing and free VOIP calls, you can cut your travelling expenses drastically.

Of course, there are moments when the purse strings just have to be loosened. The following three areas are essential to invest in wisely.

1 Product/service development

As a small business, your existence is defined by the quality of the products or services you offer. Make sure this is optimised to its full potential. Always be thinking of how you can improve and differentiate your service.

2 Image

How you present yourself is critical to ensure confidence – not only from your customers, but also your suppliers. As a minimum, make sure your logo and website exude style and reflect your business well. Good design is really important these days. A decent freelance designer should cost no more than around £250 per day. This is money well spent.

3 Customer service

This is easy to overlook when you’re pulled in several directions. But it is so important to make sure those precious first customers are really well looked after. Drop everything to deal with their queries. Treat them well and you’ll be rewarded in the long term with a loyal kernel of customers that will be unpaid ambassadors for your company.

So, my advice is invest sensibly in your start-up; avoid the big overheads for as long as possible; and keep a realistic view of how much time it will take for your business to gain real momentum.

Jonathan Rodger is managing director of email marketing service Message Horizon.

How to minimise your accountancy costs

May 05, 2011 by Elaine Clark

Every business has different needs when it comes to using an accountant. Indeed, some may decide not to use one at all.

Only a limited company with a turnover of more than £6.5m and a balance sheet total exceeding £3.26m needs an audit – which would require an accountant. Most other businesses can do their own accounts and tax returns, if they so choose. However, running a business is hard enough without having to learn every accounting and tax rule, regulation and law.

But what exactly do you need your accountant to do?

Most businesses need their accountant to complete what we accountants call “compliance work” – basically, filing your accounts and tax returns (eg statutory accounts, annual return, VAT, Self Assessment, Corporation Tax, PAYE, etc) in correct format, ahead of deadline.

Most small businesses have very simple accounting and tax needs. Accounts usually consist of:

  • sales invoices each week/month 
  • costs for stock, advertising, web hosting, etc
  • daily/weekly travel expenses 
  • mobile and other phone charges 
  • monthly salary/wages 
  • use of home as office 
  • insurances and/or professional subscriptions 
  • bank interest/charges 
  • sundries such as stationery, postage, laptop, etc 
  • dividends (if your business is a company) 
  • and, of course – accountants fees!

So how many individual transactions would this be a year? 100? 200? 500? Not too many, really. Add a free or inexpensive accounting system to your PC to record these transactions and you won’t have to face the nightmare of bags overflowing with receipts, invoices, statements, etc.

You can save a lot of money simply by doing your own bookkeeping, of course. Modern PC-based systems also grant better control of the financial side of running a business. Thanks to accounting software (or even just a basic Excel spreadsheet system), you no longer have to wait several months after the year-end to find out how your business has performed.

Keeping your accounts up to date in this way allows you to make better decisions based upon current financial data. It also allows your accountant to provide appropriate advice based upon your current trading rather than on previous accounts, which could be two years or so out of date.

What more do you need?

Occasionally, you might need clarification on a financial or tax matter – so being able to quickly pick up the phone to ask your accountant questions can be hugely beneficial.

Accountants like to give this advice the grand title of “tax planning”. For some businesses (ie those with a high turnover or value), it’s important to have a clear and documented tax strategy. But in most cases, a tax planning strategy can be quite simple.

Your accountant should also make sure you claim all allowable costs – those that are “wholly and exclusively for business”. Many myths exist about what you can claim (eg clothes, all lunches, etc). Some seem to think that unless you hire an ‘expensive’ accountant, you won’t get the right advice on allowable costs. Utter nonsense! The advice you get depends on the accountant – there are good and bad ones – whatever price you pay!

Changes in your circumstances

Planning for the long term may give you a different tax plan, for example, if you intend to build up and sell your business. In addition, your circumstances could change and it may be necessary to discuss your tax plan with your accountant if, for example, you separate from your spouse, want to retire or buy property, etc.

Trying to account for “ifs, buts and maybes” in a tax strategy can make it unnecessarily complex. Taking into account events that may never happened can lead to a flawed plan, so keep things simple, based on what you know and what is likely to happen. Make sure you keep your accountant informed of any likely or forthcoming changes in your circumstances. This will help them ensure your tax plan remains valid.

Pay for the advice you need – when you need it

There’s no need to pay fancy fees for specialist services you’d rarely, if ever, use. You can get the best of both words by making sure your accountant provides the service you need as and when you need it – at a fair price. An accountant with core trained and qualified staff, plus access to specialist services, should easily be able to do this for you.

Elaine Clark, www.cheapaccounting.co.uk

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The Big Issue with entrepreneurs

April 26, 2011 by Mike Southon

If you are considering starting a business, my first advice is to study some relevant and successful entrepreneurs. If you also have a burning desire to make the world a better place, you should definitely talk to some very particular people: vendors of The Big Issue.

It is a common misconception that The Big Issue is a charity; in fact, it is a social enterprise. The vendors first have to raise the cash to buy the magazine and then persuade people to part with their cash, the classic model for entrepreneurship.

The people behind The Big Issue are highly focused entrepreneurs with a social conscience. John Bird was raised in an orphanage, went to prison and slept rough on the streets. In 1991 he founded the magazine with successful Body Shop entrepreneur Gordon Roddick.

His foil is Nigel Kershaw, a printing expert who first became involved when they were looking at producing the magazine themselves. Then, they worked on various entrepreneurial ideas, such as Big Issue vendors manufacturing fair trade candles for The Body Shop.

Finally, they followed the path often taken by successful entrepreneurs: to have even more fun by investing in other people’s businesses and Big Issue Invest was formed.

Any entrepreneur with an established track record, a fully functioning management team and a genuine market opportunity can potentially grow their company by taking on inward investment.

My own advice is invariably for them to scale back their ambitions and try to grow the company organically from revenue, or do everything they can to retain at least 51% of their company.

If you question this sound counsel, you should spend some quality time with an entrepreneur who came to work one day only to be suddenly, and often correctly, fired by their investors.

If your business would benefit from inward investment, has the potential to make some serious money and also has a genuine social purpose, then you should talk to Kershaw at Big Issue Invest. They have been running a social enterprise loan fund since 2005 and have recently launched a new investment fund.

Their process is no different to any other venture capital firm. Experienced investment professionals will first examine your plan to see if it stands a good chance of making some serious money and therefore provide a healthy return for the investors.

Then, they will check that the enterprise has a demonstrable social purpose; the day-to-day business activities of the company must also make the world a better place. Big Issue Invest will measure and report to their investors on the enterprise’s social impact.

Kershaw is looking for people with the right stuff, or as he nicely defines it, are ‘six-thirty people’. These are business veterans, who spend eight a.m. to seven p.m. making money and then at 7.01 attend a charity event or undertake voluntary work.

Kershaw reckons that at six-thirty these people have the right combination of business and altruistic mindsets, and therefore might make successful social entrepreneurs and investors.

The terms of business from any investment fund always have specific requirements.

In the case of Big Issue Invest, this might include a commitment to interview or train a specific number of Big Issue vendors for future employment.

This makes complete sense to me; when I walk up The Strand I always make a point of avoiding eye contact with the irritating ‘charity muggers’ but always buy a copy of The Big Issue, as I am always interested in meeting aspiring entrepreneurs.

More importantly, the magazine is always a cracking good read and excellent value for money, well worth the £2 investment.

Big Issue Invest can be found at www.bigissueinvest.com.

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.

Things you should know about finance, risk and reward

March 30, 2011 by Chris Barling

It seems to always be true that the only time that it’s easy to raise finance for a start-up is when you no longer need it. That’s certainly been my experience.

Over the years, I’ve raised money from family and friends, personal savings, government grants, business angels, venture capitalists and going public on the stock market. I’ve only ever once sought a loan from my bank and been offered it, but I turned it down.

I’ve also been an investor in a number of companies, with good and bad results. Here are a few thoughts that result from my experience on the whole process of raising money…

There are two factors involved when anyone decides whether to invest or lend you money – risk and reward. If you want to raise money, think long and hard about how you can persuade the potential source that the risk is low and the reward is likely to be high. You also need to think this equation through for your own personal well-being. If you have no idea of the risk and no plan should the business fail, you’re probably not realistic enough to start a business.

If your start-up is unproven, any bank finance isn’t that appropriate and if available, it will most likely be tied to a guarantee against your personal assets – which means you are the one taking the risk. It’s bad enough if your business goes bust, but losing your house too can turn it into a personal disaster. If you’re considering going down this route, think about selling the house, investing the money in the business and renting or remortgaging your house. When you do the sums, it will probably be a much cheaper source of finance, while having the same risk profile.

The time when bank finance, or finance from someone such as Lombard makes more sense is when the money will be used to purchase tangible assets, and the source of finance can take a charge on these assets.

If you have prosperous friends or family, they might be able to lend you money or invest in your business. Remember, though, if the business fails the result can be damaged relationships – and that might be a risk not worth taking.

Business angels and venture capitalists want the same thing as we all do – a risk-free, returns-rich opportunity. While this doesn’t really exist, you need to form your business pitch to get as close to that as possible. Don’t sell your proposition like you would to a customer; instead paint the picture of why and how they will get a major return. You can find lots of potential sources of finance by searching for “Business Angels” and “Venture Capital” on Google.

For a start-up with a strong offering, crowd funding is another option. It’s where you pitch your business proposition to the general public and build the capital you require from lots of small investments. Look at sites like KickStarter, CrowdCube and RocketHub to find out more.

Raising money is usually a frustrating experience, where persistence and hard work are the keys. Good luck with your fundraising – it can be the key to major growth and success.

Chris Barling is CEO of ecommerce software supplier Actinic

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