It’s come to my attention over the past few months that more and more people are merging their Tweets with their Facebook and LinkedIn status updates.
I’ve also noticed that sometimes my Facebook and LinkedIn news streams are totally clogged with meaningless Tweets that have no relevance to me whatsoever.
So I thought I’d put together a few reasons why, as busy as you are, you shouldn’t feed every single Tweet to other social and business networking websites.
When a Tweet’s been fed into my news stream I know that the person who’s written it hasn’t written it from the website I’m using. It feels impersonal and can convey a lack of interest in what their Facebook or LinkedIn contacts are up to.
Twitter is the only social networking site that has its own language to either tag a subject (#), reply to a Tweet (@) or Retweet (RT@).
These make absolutely no sense on other platforms (although Facebook now has a tagging feature that uses @) and can make your update look as though you're speaking in tongues.
This mainly applies to LinkedIn in my case. Several of my contacts appear to be feeding every single of their Tweets to LinkedIn. Bearing in mind that some people might Tweet 20 or 30 times a day, this equals a heck of a lot of RSI-inducing scrolling to find even one update that might interest me.
And talking of interest…
Facebook is generally for your friends to keep up with what you’ve been up to or for businesses to promote themselves. Therefore, the fact you’ve replied to a hilarious tweet (@DippyGirl lmao and rofl!!) won’t really have any relevance whatsoever.
LinkedIn is for business people to share knowledge, help each other and network. The fact that the roast chicken you cooked with your nearest and dearest last Sunday was delicious really doesn’t matter.
Can you remember every single person you’re friends with on Facebook or connected to on LinkedIn? If not, be very careful to check your Tweets before feeding them to the other sites. If your boss is connected to you on LinkedIn he/she probably won’t appreciate knowing that you’ve just pulled a ‘sickie’ and sounded realistically croaky on the phone.
With an extremely restrictive 140-character limit on Twitter and a more generous 420 characters for status updates, it would make sense to post to these two websites separately. You can be far more personal and descriptive on Facebook, so why not make the most of your update?
If you still feel the need to merge your tweets with other social and business networking sites, please remember to be selective.
Read more about social media on the Marketing Donut: