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Blog posts tagged Stuart Baggs

The Apprentice: Just two survive the interviews

December 16, 2010 by Rachel Miller

Missed the eleventh episode? Catch up here:

The task

It’s the interview stage. The previous tasks look like a walk in the park compared to a day facing Lord Sugar’s inner circle of business heavies — Margaret Mountford, Viglen CEO Borden Tkachuk, former Amstrad CEO Claude Littner and lawyer Alan Watts.

The candidates put on brave faces but the masks slip pretty fast after the first bruising encounters. To begin with they try to convince their fellow candidates that they have done well as they wait between interviews but as the day wears on, the toughness of the task is written on their faces in sweat and Stuart sums it up by saying, “I feel like I’ve done ten rounds with Mike Tyson”.

How did the candidates perform?

Jamie

Jamie’s attempt at joking on his CV — saying he has a third nipple and then revealing it’s a lie — is derided as “puerile” by Margaret Mountford. His Cyprus-based property business also comes under scrutiny in the interviews. He is accused of playing the blame game — blaming his parents for his poor qualifications and his Cyprus partner for his business failings. He tells Margaret Mountford, “I’m a key cog in a wheel.” She says, “Any wheel?” and he replies, “I am a cog”.

Stuart

Stuart greets Margaret Mountford like an old friend and gets a frosty reception. He tries to convince all the interviewers that he isn’t dishonest even though he has written on his CV that he once told the media a whopping lie — that a rival had gone bust. Worse, he has claimed to have a full telecoms license when in fact he only holds an easy-to-get, inexpensive ISP license.

Claude Littner really goes to town on him. He says, “’I am Stuart Baggs the brand’ — what on earth are you talking about? Don’t tell me what a brand is. You are not a brand.” Later Stuart says he is a big fish in a small pond. Claude responds, “You are not a big fish. You are not even a fish.”

Stella

Stella’s corporate background is still being cited as a drawback. At one point she is accused of being a “glorified PA”. Borden Tkachuk calls her the “admin queen”. But Nick Hewer leaps to her defence calling her “entirely decent” and Karren Brady says, with feeling, “She’s ambitious and there’s nothing wrong with an ambitious woman.”

Chris

Chris is not that long out of university, so he bigs up his academic achievements. This does not go down well at all and you get the impression that Stella’s “I left school at 15 with no qualifications and look where I am today” is impressing the panel far more than a first class honours degree.

Chris also has to deal with accusations that he’s a quitter having dropped out of a law degree to do politics and having left his investment bank job after just nine months.

Joanna

Poor Joanna is like a rabbit in headlights when Borden Tkachuk asks her to tell him about Lord Sugar’s companies. She doesn’t know how to pronounce them, let alone what they do.

Praised for starting a business, she is then criticised for not trying to grow the business. Joanna says “I don’t want to be known as Joanna the Cleaner”. But the panel suggests she should focus on being Joanna, owner of a successful cleaning business.

The losers

Lord Sugar wastes little time in sacking Stuart. He tells him, “I don’t believe a word you say.” And he berates himself for allowing Stuart to come this far.

Jamie, meanwhile, is let down a little more gently — he has “come to the end of the road”.

Finally, Joanna gets high praise from Lord Sugar as he, regretfully, points the finger at her. He says, “You leave here with your head high, You’ve done very very well.”

The finalists

So two bankers — Stella and Chris — have made it to the final. My money is still on Stella.

Quote of the week

“My four advisors, they have said to me you’re full of s**t basically.” Lord Sugar, as he fires Stuart.

Missed this episode? Watch it on BBC iPlayer.

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