On social networks, it’s tempting to try and grow your network rapidly by accepting any friend requests that come your way and building a network of strangers. As Louis Gray explains, when thinking about business networking; revenue is only going to come from a small selection of your online community. For that reason, building a network of highly engaged people with whom you have a genuine connection can prove to be a great way to unlock business opportunities.
It’s easy to judge someone’s social media “usefulness” on their number of friends or followers, or assume that low numbers equates to a small and relatively useless network. But it might be sensible to start slowly and focus on quality. What do you think?