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The tortoise and the hare guide to online networking (for start-ups)

November 24, 2009 by Mark Sinclair

On social networks, it’s tempting to try and grow your network rapidly by accepting any friend requests that come your way and building a network of strangers. As Louis Gray explains, when thinking about business networking; revenue is only going to come from a small selection of your online community. For that reason, building a network of highly engaged people with whom you have a genuine connection can prove to be a great way to unlock business opportunities.

It’s easy to judge someone’s social media “usefulness” on their number of friends or followers, or assume that low numbers equates to a small and relatively useless network. But it might be sensible to start slowly and focus on quality. What do you think? startupdonutbannerbutton728x90

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