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Blog posts tagged blogging

What difference does a good headshot make anyway?

August 20, 2010 by Fiona Humberstone

We’ve been creating a lot of blogs for people recently, and I often must sound like a broken record in briefing meetings due to my insistence that bloggers work with a good photographer to get a professional headshot.

I can’t tell you the difference it makes.

Let’s start with the presumption that a good headshot will make you look your most attractive, professional and approachable. By attractive I don’t mean sleazy or sexy or like you’ve just stepped off a boudoir shot. I’m talking about a photograph that strokes your ego and makes you proud. But it also needs to look like you.

Before I met Matt Pereira my headshot was a picture I’d had taken in a studio in Birmingham several years before. I was one of the female entrepreneurs invited to take part in a cover shoot for a franchise magazine. They had hired a make-up artist and after several hours (I kid you not) primping and preening, we were wheeled out into the studio where we were draped over a chaise longue . To get us used to the camera, the photographer initially took headshots of us on a bar stool. I looked attractive but nothing like myself. I limped on with this photograph for several years but I had to laugh when I met the lovely Shelley van Lit from the Elmbridge magazine at an Elmbridge Women in Business event I was speaking at. Shelley said to me “I’ve been looking at your website today, I wanted to meet you. You look nothing like your photo! I wouldn’t have recognised you if you hadn’t introduced yourself”. That was me told.

Fortunately a couple of weeks later, I had the most gorgeous shots taken by Matt and I’ve never looked back. Like I said, a good photographer will take photos of you that actually look like you. But they’ll be of your best self. He or she will capture the essence of you and present you as someone people want to get to know. A good social media photograph has got to be engaging and approachable. And so that means eyes to camera, smiling and saving those sexy pouts for the boudoir shoots.

And a good headshot isn’t just about helping you appear more engaging in your social media profile. It’ll also help your website and blog appear more attractive.

So next time you think you’ll just upload that holiday snap from two years ago, think again. Find a great photographer and get some professional headshots done. It will pay dividends.

Fiona Humberstone, Flourish design & marketing

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Advertising your business on a low budget

March 10, 2010 by Laura Morris

When starting a business it is difficult to put aside an amount for marketing and it’s hard to justify how much should be spent.

When I started my business Rentabuggy.co.uk in 2008 I spent a couple of thousand pounds on marketing within the first six months but was surprised to find that I didn’t get many results from it. Here are my top five tips for advertising on a low budget.

  1. Network. Networking is free and many businesses are becoming more involved. Networking is a great way to work with like minded businesses on a like for like basis. Shortly after setting up my own company, I set up another company with my business partner called Networking Mummies Dorset and we now have over 150 businesses involved. We share knowledge, advice and advertising and I now use this as my main stream for advertising my own business.
  2. Press release. If you have a newsworthy story involving your business then write a press release. Press releases are a great way to showcase some exciting information you may have with the media. Make a list of local newspapers, radio stations and magazines within your sector and email them. Always write the press release in the body of the email as well as attaching it as a document. For great tips on writing a press release check out www.mumsclub.co.uk.
  3. Reciprocal links. Research businesses on the internet that are in the same sector as you and email them to ask if they would like to do a ‘reciprocal’ link. This means you add a link to your website with their information and vice versa. This is a good way to try increasing traffic to your website.
  4. Facebook. Facebook was originally launched as a social media portal for friends to stay in touch but has since become a great way to advertise your business. Set up a fan page and invite all your friends. Hopefully, they will then request their friends to join and so on.
  5. Blog. Blogging is a great way to keep your customers updated with news, offers and more. You don’t have to be a great writer to write a blog and this can be kept simple. Linking with other companies will help your search engine results too.

Laura Morris, Rentabuggy.co.uk

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Create a professional looking site in under 30 minutes

February 10, 2010 by Peter Gradwell

Create a professional looking site in under 30 minutes: Easy things to install on your web hosting

If you need to create a presence on the Internet and you already have web hosting, then there are a few things that you can do to create a professional looking site in under 30 minutes.

Blogging - WordPress
Using a blog is one of the most effective ways to build a following and create a professional web presence with little fuss. The results won’t be immediate, but with continued blogging, you’ll soon start dominating your key search terms. Blog frequently, with no less than 300 words on topics related to the words that you’ve discovered people use when searching for your products or services.

WordPress is software that is completely customisable and can be used for practically anything you need. There is both a downloadable version, suitable for parking at your web host (e.g. www.myblog.com), as well as more limited online version (e.g. myblog.wordpress.com).

Due to the flexibility of Wordpress, you can tailor the look of your blog accordingly by downloading hundreds of free WordPress themes, or by purchasing one that better suits your needs. You can also engage WordPress designers to create bespoke themes at a later stage if you wish to add to the unique nature of your blog.

These days, it’s possible to use specially designed software to convert or transform your WordPress blog into a Joomla Site so that if you want to give your blog greater functionality and potential later, then it’s possible.

CMS - Joomla
Joomla is a powerful Content Management System, or CMS, which easily allows you to build your own website. Many successful businesses that do not want to spend a fortune on designers fees and wish to retain complete control of their website choose Joomla software. Joomla is easy to use, flexible and can be tailored to your precise needs. It’s completely free to download and there’s a great deal of help and support both on Joomla’s website and across the Internet.

A content management system will help you to get found on the Internet. The CMS organises and maintains all of the content on your website and presents it to you in a way that makes it very easy for you to create, edit and publish your content to the website. With Joomla you can add music, text, photos, video - whatever you need, it’s all very simple. The main advantage of using Joomla is that CMS systems like this do not require you to have any programming skills, so once you’ve mastered the basics of Joomla, you can quickly create great looking pages without the need for technical expertise or experience.

Forums/Community Site - SimpleMachines
A great way to create interest in your site, build online credibility and drive traffic towards your products or services is to create a forum or community site. You can add an online community to your website using Simple Machines Forum. They offer a professional software that’s completely free and only takes a few minutes to setup and get running. It has a completely customisable layout and unique technology allowing your website and the forum software to work together seamlessly.

A forum is the perfect tool for bringing people to your site. There they can express their opinions on a range of subjects, all under your watchful eye, and every comment or question they add helps you to attract more people to your site.

So what are you waiting for?

Peter Gradwell, Gradwell

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Starting a business? You should be tapping into social networks.

November 09, 2009 by Mark Sinclair

Penny Power, founder of Ecademy.com, explains why anyone starting up a new business should be active on social networks.

Are you already using social networks to get your business off the ground?  Please share your story. startupdonutbannerbutton728x90

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