Trust and credibility are big, big issues on the web. There are millions of websites out there, and not all of them are reputable. We web users are a suspicious bunch. How can your new start up website win our confidence?
Here are 10 ideas:
- Prove your authenticity by outlining the company background in the 'About Us' section: tell the company story.
- Make sure your content is fresh: add new content regularly, and date it so readers can see the site is not stale.
- Use 3rd party evidence - testimonials, endorsements and case studies from your customers. Highlight these and update them regularly; they're a really important credibility builder for your business.
- Show there's a bona fide company behind the company website: give full contact details and an address.
- If people get in touch via your website make sure they receive a swift reply.
- Cut the gobbledygook: use plain English, not jargon, business waffle or marketing speak.
- Tell them about the people in the company: create bios; use photos; participate in online social networking and link to these sites.
- Make sure the copy is free of typos and grammatical errors.
- Fill your site with authoritative, educational content focused on solving customer problems.
- Invest in professional-looking design, intuitive navigation and clear company branding on all pages of the site.