As an SME owner, I know that experiencing that inspirational moment that cements the purpose of your business is essential, but almost painfully difficult to find. The more you panic about finding your ‘Eureka’ moment, the more elusive it can prove to be. However, there are a few sure-fire ways that can help you to relax and find that moment. Take some time to find inspiration in some of the most unlikely of places and chances are you’ll soon be struck by the light-bulb moment you’ve been searching for.
Even if you’re the world’s most practical and business-minded person, sometimes you have to unleash your creative side to find true inspiration. From roughly sketching a meaningless object to spending hours working on a more challenging piece of art, you’ll find yourself lost and letting your mind wonder onto other subjects, which could lead to you being struck by an unexpected bolt of inspiration.
Over-thinking something often means that the ideas you come up with are forced and unrealistic. Watching an unchallenging film or TV show can allow your mind to switch down a gear and come up with something much less forced.
Unwinding with a great read has numerous benefits, but is also a brilliant way to learn and let your mind wander. It doesn’t have to be related to business in any way. Pick something or someone in whom you’re interested and passionate about or even something that will spark debate or opinion in you. Annotate as you go along with points that you find interesting, inspiring, enlightening or even empowering. You could even write short reviews or points you have learnt.
As more people move to TV that allows viewers to pause, rewind and fast-forward, it can be easy to think that adverts are a total waste of time and money. However, there are adverts that make people stop, look and listen. Take notes about what makes these ads successful. How are they able to convey a story in a short amount of time and how do they connect with their audience? Apply these observations to your own work and think about how you can make it your own.
How you become inspired is up to you. We all have our ways that are as unique to us as our business models, but if you’re lost for ways to expand your mind, these are some easy tricks that are sure to get the creative juices flowing.
Blog supplied by Paul Lees, founder and CEO of business conference call services provider Powwownow. You can see Paul talking about his experience of starting a business below.
On the roller-coaster ride of running one’s own business, I used to think that having a fantastic product would be enough. As you know, this is far from the truth. This probably accounts for the 1% inspiration bit.
As I have discussed before, everyone expects you to be an expert in your business and in a small business, if you are on a shoe string and a one-man band, this means being an expert in everything. Is this the perspiration bit? The 24/7, never switching off, always being on task? Reading the paper on a Sunday looking for relevant articles, checking emails late at night when it’s quiet, cooking, etc..? I think the perspiration bit is also connected with the resilience of taking the failures as lessons to be learned, to stand up after falling, to get on with it and persevere when things may not be as rosy as one would wish for.
But we are in the 21st century and I would add another element. Yes, you had your 1% inspiration in your great idea and you are working really hard, which is your 99% perspiration. What about the communication bit? I think this changes the 1%+99% equation. Nowadays, entrepreneurs are required to twitter, to tell their story, to shout out their values and they are also allowed, and indeed expected, to drive their enterprises ethically. Green issues, fair trade, sustainability...
I think this is a great time to be an entrepreneur because it’s become the norm to have ideas and to communicate them effectively. I’m starting to learn how to communicate with people out there about what I’m trying to do – introduce new adventurous flavours of food that come from local growers and those who are far away, who share my passion for great food and respect for the environment and people. 21st century communication media - what a great opportunity to relate with possible customers and, hopefully, make a difference.
You can find out more about Marcela on the new interactive business website www.inafishbowl.com