Cara Sayer

Really Simple Ideas Ltd

Managing director

2 Charles Street, W1J 5DB, London

www.snoozeshade.com

Contact: Cara Sayer

Company description

Really Simple Ideas Ltd developed the innovative SnoozeShade® – the UK’s first blackout blind for prams and pushchairs that helps babies get the sleep they need on the go. Its universal fit and UPF50+ make it a year-round pram accessory and the new essential piece of kit for parents. New products in development.

About the expert

Cara's career has spanned nearly 20 years in PR, marketing, brand development and events. She is passionate about helping small businesses increase their marketing activities. A huge fan of social media, she probably spends too much time tweeting but values its impact on her business. Recently an inventor of one of the UK's most popular new baby products, she has learned a huge amount about bringing a new product to market and is happy to share her experiences. You can find her on LinkedIn.