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Laurie South

Laurie South

PRIME

Chief executive

Astral House, 1628 London Road, Norbury, London SW16 4ER

www.primebusinessclub.com

Contact: Laurie South

Company description

PRIME is a UK-wide charity founded by Prince Charles to help people aged over 50, particularly the workless, consider and start their own businesses. We provide pre-enterprise help and support, and a loan fund.

About the expert

I am passionate about helping people aged 50+ who may never have considered running their own business before. We help over 4,000 people a year consider whether enterprise is for them.

PRIME provides guides and work-books to help chart the enterprise journey. In some instances, we provide workshops and mentoring. We are the only national organisation dedicated to helping the over 50s consider starting their own business or social enterprise.

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Articles by this expert, by highest rating

  • How I set up a business in my 50s

    When PA Sharon Lawrence was made redundant at the age of 50 after 25 years of having been a PA at senior level, she set up her own business as a virtual personal assistant. Here she talks about some of the challenges she faced as an 'olderpreneur'…

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  • How I became an olderpreneur

    In 2007, Suzy Kilgour left the charity sector to become a specialist fitness instructor, setting up southwest London-based Walking Workouts. She explains why age is no barrier to entrepreneurial success.…

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  • Q&A: Olderpreneurs

    Setting up a business in your 50s, 60s or even 70s can bring a whole set of different challenges, but you will have the benefit of life experience, too. Laurie South, chief executive of the over-50s charity The Prince’s Initiative for Mature Enterprise (PRIME), talks about the obstacles and advantages of setting up a business later in life.…

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  • How I set up my olderpreneur enterprise

    Tony Palmer, founder of Essex-based Crystal Mountain Glass, talks about setting up his olderpreneur business. …

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