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Forum - Is this an example of a good e-commerce website?

Is this an example of a good e-commerce website?

Thu, 08/07/2010 - 15:47 — babygoboomboom

Hi,
I aren't sure if it is against the rules to post my own web address here. If it is I apologise in advance and will remove it.

www.babygoboomboom.com

The site was relaunched around April/May I would like to know the good and bad points anyone thinks of the website itself.

Thank You
Tom

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ngicreative's picture

Hi Tom,

Some immediate thoughts on this.

The Now Open and PayPal banners push the important content (the actual products) down the page quite a bit. Perhaps put this info top right?

The left-hand side column seems unnecessarily wide (if it were more narrow you could probably get more products on a row).

From a quick glance it's not obvious what your USP is? On a new site, this really needs to be spelled out (for example: we're the cheapest or we have the latest items).

Hope this helps.

NGI

www.ngicreative.com

Fri, 30/07/2010 - 16:40 — ngicreative
London Chamber's picture

Personally I find website without a phone number annoying.
If I am in the middle of a purchase and want to know something, having to fill a form in and wait for someone to come back to me is a huge turn off.
I'm doing the purchase now. So I would put a phone number and an address.

Also in your poll you ask about people's favourite colour, but favourite is spelt the American way.

Fri, 09/07/2010 - 09:31 — London Chamber

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