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Forum - Pros and cons of home-based businesses?

Pros and cons of home-based businesses?

There's a great piece on our blog written by Emma Jones of Enterprise Nation called “The 10 Golden Rules of Home Business”

It features loads of really good practical advice...

If you run your business from your home – what are the key pros and cons? What do you enjoy most about being able to run your business from home? Is there anything you dislike? Perhaps being a home-base business restricts your options? Maybe you wouldn't otherwise be able to run as business if you couldn't do it from home...

Lascom's picture

If your starting a business from home you might want to consider using 08xx numbers as your contact telephone numbers?

Why would you use a 0800/0844/0843 number translation service?

Many businesses use NTS. Here are some of the key benefits:

Call routing

NTS numbers can help you to control where and when your calls are received. There are many options available, including routing calls based upon time of day and day of week, routing on no answer or busy to another number or voicemail and even routing based on the geographical location of the caller.

Increase sales response
Free phone numbers, 0808 for example, are widely recognised as a very powerful marketing tool, research has shown that advertising responses can increase significantly when using one.

Professional image
NTS numbers are usually associated with large companies that have a wider presence or image, therefore the use of these types of numbers could possibly help to improve perception and image for a smaller business.

Portable
Companies sometimes move premises and it's not always possible to keep the existing telephone number, this can be a problem regarding company literature, signage or even your customers being able to contact you. By using a NTS number, this problem is easily overcome and you’ll never miss a call, simply by changing where it translates to.

Monitor marketing
Many NTS numbers can be pointed to the same telephone number, which gives the opportunity to use different numbers for different promotions, allowing you to measure the effectiveness of your marketing against budget. For example, a company could use different numbers in Yellow pages & Local adverts, to the one on their website, our live call reports, has the ability to see how many calls each number receives over a certain period.

Disaster recovery
In the event that your landline telephone number develops a fault or you had to evacuate your building, the NTS number can instantly be re-routed to an alternative number or a voicemail service that could play out a special announcement for your callers.

Advanced Options
There are main more advanced options such as call queuing, call recording, caller greetings, message playback, pre-connection messages, ratio plans and voicemail facilities. Using our in-house development expertise, it is also possible to create bespoke solutions by combining any of our capabilities to match more precisely your business's requirements.

http://numbers.lascomsolutions.co.uk offer numbers and a full ranage of calling services a a very affordable £9.95 per number

ChrisW's picture

The main advantage of working from home is being able to spend time with the children. That's also the main disadvantage.

More seriously, the key is being able to create an effective working environment for yourself - whether that means deciding on set 'office' hours, putting in earplugs or whatever. Other problems like image can be overcome (eg by using a PA service) but if you can't work productively you are in real trouble.

judyheminsley's picture

I've worked from home for more than 20 years and there has been a noticeable shift in people's perception of home-based business. It still depends to some extent on what your business is, but there is far more acceptance of home businesses and less doubt about their professionalism. In some cases, like the creative industries, it's almost taken for granted that you work from home if you're self-employed!

And of course it's up to the individual to make sure they always conduct themselves and their business in a professional way, even if they work from a corner of the kitchen table.

seanprice's picture

Working from a home office is mostly pros there are few cons but the biggest would be that many people will base your "professionalism" on the location of your business - being based in a home office will often sway people to believe you simply are not "big" or "good" enough to work with - but talking to clients you should be able to work around this issue.

Client visits - these can easily be solved by meeting either at their office/place of work or neutral ground of a local cafe/coffee shop.

andybritnell's picture

I love the flexibility of working from home (which I have done for the last 15 years). No time and energy wasted commuting to work, work/life balance easier to manage and no office politics.

The pros and cons will be different depending on your personality. Extroverts require external stimulus so may find it better to work in a public space with wifi. Introverts, who prefer their own company, need to make the effort to get out of the home office in order to obtain some external stimulus.

Check out www.workfromhomewisdom.com for ways of dealing with potential isolation issues.

franova's picture

My business is easily run from home and there are only pros. I am an Internet marketing consultant and always visit clients in their offices.

innovateip's picture

I have been running my own business from home for about six months and I am enjoying every minute of it. It gives me an excuse to visit my Client's and get to know their businesses better which means that they get a much better service than they would if I was working from an office.

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