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Forum - Technology gone mad or an effective marketing tool for the future?

Technology gone mad or an effective marketing tool for the future?

Japan are developing billboards that scan the consumer to determine what product / service to vend or advert to display. Will this revolutionise targeted marketing or is it a gimmick?

http://blog.headstartdesign.co.uk/2010/09/technology-gone-mad-or-sheer-g...