March 18, 2011 - Anonymous
Start-ups are being urged to raise funds for victims of the Japanese disaster by bidding for a business-support package which contains prizes from business celebrities, writes Clare Bullock.
The It’s Not Much campaign was set up by managing director of small business EtcEtc, Darren Leighfield, in response to the recent humanitarian crisis. Leighfield has put together a “Business Box” of prizes aimed at start-up businesses, which will be auctioned via eBay to raise funds for international disaster relief charity ShelterBox.
The box aims to help start-ups get on their feet, with the contents including mentoring sessions with leading UK entrepreneurs such as Brad Burton of 4networking and former Dragon Rachel Elnaugh, as well as a laptop, free web design and search engine optimisation training.
Leighfield noticed that many people on Twitter were sending wishes to Japan in the aftermath of the disaster. “We thought, rather than asking if people can send prayers or wishes, let’s ask if they can send cash,” he said.
“The idea of the Business Box was to see if we could get some of the leading UK business people to donate something, whether that would be time or a product,” added Leighfield. “What the UK needs currently is enterprise, and we know that money is tight right at the start of a business. Let’s give a start-up box to a would-be entrepreneur to get them going. It’s kick-starting the UK initiative but at the same time helping the unfortunate people that have been affected in Japan.”