Create a brand

Having a strong, engaging brand will set your new business apart and enable you to attract and retain customers however small your business.

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ARTICLE

Create a brand - overview

A strong brand sets your business apart and helps you to attract and retain customers. Learn how to create a strong brand image for your business.

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CASE STUDY

Birth of a brand: the SKNHEAD story

Award-winning hairdresser Adee Phelan reveals how he developed his male grooming range SKNHEAD and built an exciting new hair care brand.

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ARTICLE

Q&A: Personal branding

How do you look, behave or project yourself in a professional capacity? Does your personal brand give the message you want to project to customers?

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ARTICLE

Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price of Creatively Minded Design provides her golden rules for branding.