Testing business ideas

One of the best ways to avoid starting a new business that's doomed to failure is to test your business idea rigorously before you launch.

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Testing business ideas - overview

To avoid starting a new business that's doomed to fail, you must test your business idea rigorously. Discover how to test your business ideas.

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Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

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Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

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Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices – it can be the difference between success and failure.