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Donut guide to exporting

Exporting can present your business with the opportunity to expand into new markets, increase sales and brand awareness and spread your risk. For those businesses willing to take the plunge, the benefits can be considerable

Recent data from DHL and the British Chambers of Commerce suggests that 70% of exporting businesses believe their turnover will increase in the next 12 months. 47% of the companies surveyed also reported a growth in their export sales.

Much of the recent growth has been fueled by a massive increase in online searches for UK goods. The British Retail Consortium data showed a massive increase in searches for British retailers and brands from overseas customers - there was a 231% increase in searches for UK brands from Germany alone in the final quarter of 2013.

Simplified trade procedures have also helped many smaller businesses capitalise on export opportunities.

However, exporting is not without risk, and proper preparation and planning is required. UK Trade and Industry (UKTI) supports new and experienced exporters to help them to make the most of opportunities.

We have gathered together a wide range of resources from across all five Donut sites. If you are considering exporting for the first time or would like to expand into new markets, the following may help...

1 Researching possible markets 

You must research your potential markets, because getting it wrong can be costly. You will need to identify where the best export opportunities lie, how big the potential market for your goods is, who your customers are and what need your product or service satisfies. For more read:

2 Understanding tax and legal obligations

Although simplified export procedures have been implemented in the European Union (EU), you still need to be aware of your export VAT and tax obligations. You will also need to check whether your goods will be subject to any specific excise duties and make sure you understand any legal restrictions on your products. This is especially true if you are considering exporting your goods to countries outside of the EU. For more read:

3 Developing your export strategy

How will you reach your target customers? What sales targets will you set? Which sales and fulfilment methods will you adopt? For more on how to fomulate your export strategy read:

Other sources of export support and information:

Visit the UKTI website to keep up to date with exporting news and opportunities, as well as the GOV.UK website for official guidance to exporting.

Also visit the Export Britain website and the international trade pages of the British Chambers of Commerce website.

4 Preparing to export

Make sure you have sufficient resources to cope with exporting. You may need to arrange additional finance, train or recruit staff with specialist language or other skills and change your working practices to cope with the requirements of selling your goods overseas. Consider whether you need to make any changes to your website – for example, should you price your products in another currency or will you need a foreign language version of your website? You must also consider whether you need to take steps to protect your intellectual property in your new, overseas markets. For more read: 

To find the full range of exporting resources across our Donut sites see:

You can also find market information and guidance on growing your business through export on the UKTI website.


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