Pricing

Setting prices right is a crucial task. Go too high or low and it can have disastrous consequences for your business. Find out how to set prices.

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Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

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How to price your service

Pricing a service can be trickier than pricing a product. Getting it right means accurately valuing your time and expertise. Pick up other advice.

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Seven ways to price your product

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are 7 ways to price your product accurately.

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Ten ways to increase your margins

Firms are always searching for ways to trim their costs and increase their revenue, in good times and in bad. Make your business leaner and fitter.

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A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.