Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

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Research for your marketing

Marketing research helps you better understand your offer and place in the market, and make better decisions as a result. Find out what it involves.

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Research your market

Success in business requires maintaining a thorough knowledge of your customers and competitors. Find out what market research involves.

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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

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Exploiting gaps in your market

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.

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Do-it-yourself market research

To help limit your costs, learn no-cost and low-cost ways to find out more about your competitors and customers by doing your own market research.