Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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Research for your marketing

Marketing research helps you better understand your offer and place in the market, and make better decisions as a result. Find out what it involves.

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New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

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Research your market

Success in business requires maintaining a thorough knowledge of your customers and competitors. Find out what market research involves.

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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.