Market research

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Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

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A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

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Benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

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FAQS

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.