Promote your business

Promoting your business is essential if you want potential customers to know you exist. But where do you start? Personal recommendations help.

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Online selling tips (part one)

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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Advertising

Advertising is the fastest and simplest way for a start-up business to let a large number of people know about its products and services.

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Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

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How to write a mailshot

Use this checklist to find out how to write an eyecatching and effective mailshot, from identifying your audience to personalising your mailshot.