Giving online retailers a shop window

By: Guest contributor

Date: 8 May 2013

Giving online retailers a shop window/business owner infront of store{{}}Is the high street the future for online retailers?

As an online retailer, how do you know how your product is going to sell in the 'offline' market?

With 60% of new businesses now started at home, this is a question being asked more and more frequently. PopUp Britain reckons it has an answer.

The private sector funded scheme offers start-ups a chance to put their products to the test on the high street. The campaign’s first shop, a former estate agent premises in Richmond, Surrey, which had been standing empty for a year, played host to more than 60 start-ups in its first five months.

The not-for-profit campaign intends to make use of the growing number of empty shops on the high street in order to encourage small start-ups to grow by providing an affordable opportunity to test the waters with a 'real' shop.

The scheme’s latest project is based on the iconic King’s Road. The shop is a former electronics showroom which has been empty for three months. It has the capacity to house twelve start-ups at a time, and each will pay £240 for a two week stint to cover costs.

The latest shop, which opens on 9th May, is designed give fledgling businesses from around the country a low cost opportunity to test their products in an area that has famously played a key role in supporting independent British brands for decades.

As retail start-ups begin to realise that in order to build a solid brand they need to be in bricks and mortar, interacting with their customers face-to-face, PopUp Britain could provide just the opportunity they need. It neatly helps them keep all the advantages of online retailers like Amazon, whilst having a low cost route to the high street.

If you think you fit the bill, it’s free to apply: www.popupbritain.com/apply

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