How to create an authentic brand voice

By: Tailor Brands

Date: 1 August 2018

How to create an authentic brand voiceSo, you've established your dream company, devised the perfect marketing strategy, signed deals with vendors, and arranged a team of highly skilled professionals that will support you at every step of your journey. However, what about branding? What about your brand's voice?

If you don't have the answer to these questions, then fret not - you've come to the right place! Here's how to find your brand's authentic voice.

Feeling emotional?

Before we get started, you need to understand how important it is for your brand's voice is able to connect with your target demographic.

This is because emotions play a big role in branding. According to CustomerThermometer, a whopping 65% of customers connect to a business if they feel as though that business cares about people like them, and 55% if they feel the business is making a positive difference in the world.

Now that you understand the role of emotions, let's take a look at a few simple yet highly effective exercises that can help you find your brand's voice.

Asking the right questions

One of the best ways to get closer to your brand and get your priorities straight is to ask yourself the questions that matter the most. Some of these are:

  • How do I want my customers to feel when they use my products?
  • What are three words that aptly describe my brand?
  • Which brands do I want to follow?
  • How do I want to differentiate my brand from my rivals?

Personifying your brand

One of the biggest challenges that you will face with branding is when establishing your brand voice on social media.

This is because it's platforms like Facebook and Twitter where you can actually show your brand's personality and connect with fans on an emotional level. After all, you will be sharing images, commenting on posts, and replying to messages sent by your customers.

However, these platforms can also help you identify your brand's voice. You can picture your brand as an individual - a user on social media. What kind of personality does this person have? Are they straightforward, never mincing their words? Or are they highly considerate, thinking twice before saying anything? What kind of subjects and social causes do they feel strongly about?

The answer to these questions can help you give your brand a personality, and once that's done, giving this personality a voice won't be difficult.

Getting direct feedback

You may already know that all the top companies actively listen and learn to increase sales through customer feedback. However, did you know that the same method works when you want to create a brand's voice as well?

Instead of trying to guess what your target demographic thinks and feels, you may learn more by asking a focus group to give you feedback. Demonstrate your shortlisted brand voices and ask them which one they like the most.

Take their feedback on each of your ideas, and combine the aspects they like about each one to create one impeccable brand voice.

Conclusion

Creating a fresh new brand isn't easy. However, your job is not done when that's been taken care of. You need to give it a personality too.

With the right voice, your brand can reach the farthest markets and attract countless new customers effortlessly. You just need to work for it, and not settle until you have found the right tone and language. Good luck!

Copyright © 2018 Article was made possible by site supporter Tailor Brands, a comprehensive branding platform offering graphics design services for SMEs.