05 Start up story - Lee DeSanges of street food award-winner and restaurant Baked In Brick

Lee Desanges, guest on episode 05 of the Start Up Your Business podcast

Discover how a wood-fired pizza oven and a shed at the bottom led this week's guest on a start-up journey that involved a hair-raising European road trip that resulted in him winning the accolade of 'Best Street Food in Europe'

In this episode we speak to Lee DeSanges, founder of Birmingham-based Baked In Brick, a business he launched in 2015 from his garden shed. Soon Lee was cooking and selling BBQ chicken tikka wraps out of a modified Mini Cooper, as well as wood-fired style pizza at events and street markets. More recently, Lee opened his own Baked In Brick restaurant in Birmingham.

Find out what Lee would do differently if he had to start his business again and what his key start-up tips are.

Show notes

Find links to all the resources mentioned in this episode, along with related content, below.

Essential resources for street-food and restaurant businesses

Forming a business

Profit and loss (P&L)

About Lee DeSanges

Lee is the founder of Birmingham-based Baked In Brick, a business he launched in 2015 from his garden shed. Soon Lee was cooking and selling BBQ chicken tikka wraps out of a modified Mini Cooper, as well as wood-fired style pizza at street food events. More recently, Lee opened his own Baked In Brick restaurant at the Custard Factory in Birmingham

Find Baked In Brick on Instagram, Twitter and Facebook.

About our Sponsor

Thanks to the Federation of Small Businesses (FSB) for sponsoring this first series of the Start Your Own Business podcast.

FSB help smaller businesses to achieve their ambitions. They are the leading voice of 5.8 million small businesses and self-employed people across the UK, working to promote and protect their interests.

Whether they're influencing key policy decisions in government, offering specialist advice on everything from HR to insurance, or running local networking events, the needs of small businesses come first.

FSB members benefit from a range of market-leading business services and support, including advice, financial expertise, and a powerful voice heard in governments across the UK. If you’re just starting out on your business journey, FSB can help you every step of the way at fsb.org.uk/start.

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