Why a brand is much more than just colours, fonts or slogans and how to come up with a great business name
In this episode we speak to Liz Mosley to learn the importance of creating a strong, distinctive brand when starting a business. We hear about the importance of brand values and how to create a distinctive brand identity including your business name, your logo and your website.
Show notes
Find links to all the resources mentioned in this episode, along with related content, below.
Branding
- Branding overview
- Creating a brand
- I’m a small business – why do I need a brand?
- Ten ways to build a brand for your small business
- Create a powerful brand for your ambitious start-up
- Find more content on branding in the Branding topic on Marketing Donut.
Your business name
Your logo
- Six steps to designing a great business logo
- Canva – free tool (with paid-for options) for creating logos and social media graphics
Building a website
About Liz Mosley
Liz is the host of the popular Building Your Brand podcast, which advises small businesses on a wide variety of subjects linked to their brand and marketing. She also offers training courses for small businesses and she's a graphic designer with more than ten years' experience who creates stunning brand identities for start-ups and small businesses.
Find Liz on Instagram, Twitter and Pinterest.
About our sponsor
Thanks to the Federation of Small Businesses (FSB) for sponsoring the Start Your Own Business podcast.
If you've got a brilliant business idea or you're on your way to start-up success, FSB is here to help you every step of the way. As the leading voice of 5.5 million small business owners and the self-employed, they're helping entrepreneurs like you to achieve your ambitions.
Business life can be tough, but with FSB by your side, you won't have to go it alone. From market-leading business services like 24/7 legal advice and financial expertise, to local networking and a powerful voice heard in governments across the UK, you'll always have support by your side. With FSB's updates on the latest guidance relating to important issues like trade, digital skills, late payments, and sustainability, you'll stay one step ahead.
Find out more about how FSB can support you to start, run and grow your business at fsb.org.uk/join.
What next?
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- Join our thriving Facebook group the Donut Small Business Collective
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