S2E1 Make offline marketing work for your small business

Tony Dowling discusses offline marketing in the first episode of the new series of the Start Your Own Business podcast

Such has been digital marketing's rise to prominence you could be forgiven for thinking that there's no point in bothering with offline marketing. But for many start-ups and small businesses with a limited budget, tried and tested offline marketing techniques continue to offer excellent returns, helping them to attract and retain customers

In this episode, expert Tony Dowling, director of Swansea-based Real Inbound Marketing, runs through the main offline marketing options that are available to small businesses, including word-of-mouth, face-to-face networking, as well as newspaper, magazine, and even local radio advertising. Tony shares his considerable insight, so you can learn how your start-up or small business can ensure the best results from offline marketing.

Show notes

Find links to content related to the topics covered in this episode below.


Advertising – local radio, newspapers

Advertising messages – creating ads

Customer service

Word-of-mouth recommendations

About Tony Dowling

Tony Dowling is the Director of Swansea-based Real Inbound Marketing, a sales consultancy and web-building agency that works for small businesses. Over his 25-year career, Tony gained incredible insight into both online and offline marketing having worked in radio and regional newspapers. Although Tony's company creates fantastic websites and offers digital marketing and sales enablement services, he's a strong advocate of the business benefits of offline marketing

About our sponsor

Thanks to the Federation of Small Businesses (FSB) for sponsoring the Start Your Own Business podcast.

If you've got a brilliant business idea or you're on your way to start-up success, FSB is here to help you every step of the way. As the leading voice of 5.5 million small business owners and the self-employed, they're helping entrepreneurs like you to achieve your ambitions.

Business life can be tough, but with FSB by your side, you won't have to go it alone. From market-leading business services like 24/7 legal advice and financial expertise, to local networking and a powerful voice heard in governments across the UK, you'll always have support by your side. With FSB's updates on the latest guidance relating to important issues like trade, digital skills, late payments, and sustainability, you'll stay one step ahead.

Find out more about how FSB can support you to start, run and grow your business at fsb.org.uk/join.

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