Such has been digital marketing's rise to prominence you could be forgiven for thinking that there's no point in bothering with offline marketing. But for many start-ups and small businesses with a limited budget, tried and tested offline marketing techniques continue to offer excellent returns, helping them to attract and retain customers
In this episode, expert Tony Dowling, director of Swansea-based Real Inbound Marketing, runs through the main offline marketing options that are available to small businesses, including word-of-mouth, face-to-face networking, as well as newspaper, magazine, and even local radio advertising. Tony shares his considerable insight, so you can learn how your start-up or small business can ensure the best results from offline marketing.
Find links to content related to the topics covered in this episode below.
Advertising – local radio, newspapers
- Ten ways to get coverage in your local media
- Radio, TV, and cinema advertising
- Local sponsorship is good for business
Advertising messages – creating ads
- Writing an advertisement
- Writing a brief: a template for briefing copywriters and designers
- Address your customers in your marketing messages
- Essential guide to building customer loyalty
- Ten ways to reward loyal customers
- Building rapport with your customers
About Tony Dowling
Tony Dowling is the Director of Swansea-based Real Inbound Marketing, a sales consultancy and web-building agency that works for small businesses. Over his 25-year career, Tony gained incredible insight into both online and offline marketing having worked in radio and regional newspapers. Although Tony's company creates fantastic websites and offers digital marketing and sales enablement services, he's a strong advocate of the business benefits of offline marketing
About our sponsor
Thanks to the Federation of Small Businesses (FSB) for sponsoring the Start Your Own Business podcast.
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