Marketing essentials

One green match standing out from multiple red matches

Article

How to stand out from the crowd

If you want to sell more than your competitors, you need to remind your customers why they should buy from you rather than a rival. Here's how.

Online marketing

Celebrating getting to the top of Google search rankings

Article

How to hit the top spot on Google

How to use search engine optimisation (SEO), quality online content and link-building to get your website to the top of Google search rankings.

Social media

Advertising

Customer care

Sales

Market research

Market research for small businesses

Article

Essential guide to market research

The essential guide to market research for small businesses, covering desk research, field research, qualitative research and quantitative research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[