One of the most significant changes for retailers over the last few years has been the spread of 'multi-channel' shopping.
In the past, a purchase would usually take place, from beginning to end, through one channel, either on the high street or perhaps through the pages of a mail order catalogue.
The spread of ecommerce has changed all this, and now it is not uncommon for customers to compare the cost of your goods online via their smartphones or mobile devices before coming into your shop to make the purchase. Find out how you can manage the challenges of:
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