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How to come up with good business ideas and test them

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How to come up with good business ideas and test them

How to come up with great business ideas and test them{{}}

Great business ideas are wonderful. They can bring great success. But even if yours is a ‘me-too’ venture, good business ideas can set you apart from your competitors. So where do business ideas come from? Often, from a desire to solve a problem or meet a need. In other cases, people spot gaps in the market. Even if you think you've come up with a fantastic business idea, you must test it thoroughly to see if enough people will buy from you at the prices you intend to charge. Welcome to the Start Up Donut, where you’ll find a wealth of information about business ideas and other start-up topics. You can also access a range of free resources.

Donut business survival guide

Survival - LifebuoyIs your business finding things tough at the moment? Maybe your problems are rather more serious than that? The Donut sites feature a wealth of content that could help you. Find out more by reading our handy business survival guide.

Start-up case studies

Hester Moore of Festival Postcards{{}}

“Sometimes, when I’m tired, cold and hungry, stuck in a muddy field having not sold many postcards, I wonder whether I’d be better advised to just go and get a full-time job, but that soon passes”

Hester Moore of Festival Postcards

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