How to come up with good business ideas and test them

Great business ideas are wonderful. They can bring great success. But even if yours is a ‘me-too’ venture, good business ideas can set you apart from your competitors. So where do business ideas come from? Often, from a desire to solve a problem or meet a need (perhaps in the community). In other cases, people spot gaps in the market. Even if you think you've come up with the best idea since sliced bread, you must thoroughly test it to see whether enough customers will buy from you at the prices you intend to charge. Welcome to the Start Up Donut, where you’ll find a wealth of information about business ideas and other key start-up topics. You can also access a wide range of free resources.