How to come up with good business ideas and test them

Great business ideas are wonderful. They can bring great success. But even if yours is a ‘me-too’ venture, good business ideas can set you apart from your competitors. So where do business ideas come from? Often, from a desire to solve a problem or meet a need. In other cases, people spot gaps in the market. Even if you think you've come up with a fantastic business idea, you must test it thoroughly to see if enough people will buy from you at the prices you intend to charge. Welcome to the Start Up Donut, where you’ll find a wealth of information about business ideas and other start-up topics. You can also access a range of free resources.