Courtesy navigation

How to create a winning brand for your new business{{}}

Branding is just as important to start-ups as any other business. Having a professional, attractive brand can set you apart and help you to attract customers. But a brand is so much more than a name, logo, typeface or colour (important as these all are). Branding is the experience customers have when they engage with your business and the perception this leaves them with. So, how do you create a winning brand?

 How to create a brand >> 

Free business plan tool from HSBC

HSBC{{}}Use HSBC's free interactive business plan tool that could help get you started on the road to running your own business.

Click here to begin >>

Start-up stories

How I thought of the unique business idea for{{}}

"On the plane, I began thinking of an alternative solution. Midway through the short flight – I had the answer”

 Adam Ewart of

Syndicate content