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How to make it big
Many small firms struggle to achieve significant growth, staying pretty much as they were when the business started. Others move from small time to the big league, some very quickly. So, what is the key to significant growth and could your business make that leap? Four experts, including two hugely successful entrepreneurs – Laura Tenison of JoJo Maman Bébé and Will King of King of Shaves – explain how to take a small business into the big time.
Start-up advice
“Aim for two pages maximum. Busy journalists don’t have the time (or inclination) to work their way through pages of information. Keep your language simple, concise and to the point – avoid jargon at all costs”
Start-up case studies
“I’d considered other names, but they all seemed a bit dated, overused and predictable. I wanted something that was unique and modern – just like the cakes I make”
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