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Red button with start written on itDeveloped with the needs of enterprise agency clients firmly in mind, the Start Up Donut is jam-packed with free advice, tools and resources to help your new business succeed.

If you know which subject you want to read about, then you can simply search the Topics listed on the left. Should you prefer, our Themes pages break things down into a simple four-stage start-up journey
(Think > Prepare > Launch > Run).

Our case studies enable you to learn from other start-ups, while expert Q&As provide no-nonsense answers to key questions. We've now fully integrated our blog and this is where you'll find hard-hitting opinion about the start-up and small business issues that matter most.

If you become a registered user (don't worry, there's no charge), you can access even more time- and cost-saving resources and receive MyDonut – our fantastic monthly business advice e-newsletter.

We add new content all of the time, so bookmark this site and keep coming back for more.

Start-up advice

Chris Barling

“Given the cost of attracting new customers – as much as eight times more expensive than holding onto existing buyers – ensuring customer loyalty can be the difference between failure and success”

10 ways to keep your online customers loyal

Start-up case studies

How I started my café business

A bowl of Harira

“I redecorated the premises; made seating and replaced the doors. We bought all our furniture, pans and crockery cheaply online and from second-hand shops. We designed our own menus using a template, too”

Djamel Ait Idir of Algerian café-restaurant Khamsa

Sage World 2010

Sage World logo

Sage World is a free two-day event in September for anyone starting or growing a business. The Telford-based event will feature seminars, practical advice and speakers that include the founder of King of Shaves.

See our calendar for more small business events.

Question Time

Emma Jones interviewing Business and Enterprise Minister Mark Prisk

Enterprise Nation website founder Emma Jones talks to business and enterprise minister Mark Prisk to find out what policy plans the new government has for small firms. Watch the full interview here.

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