Testing business ideas

One of the best ways to avoid starting a new business that's doomed to failure is to test your business idea rigorously before you launch.

Article image
ARTICLE

Testing business ideas - overview

One of the best ways to avoid starting a new business that's doomed to failure is to test your business idea rigorously before you launch.

News image
ARTICLE

Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

News image
ARTICLE

Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

News image
ARTICLE

Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices – it can be the difference between success and failure.