Promote your business

Promoting your business is essential if you want potential customers to know you exist. But where do you start? Personal recommendations help.

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Promote your business - overview

Promoting your business is essential if you want potential customers to know you exist. But where do you start? Personal recommendations help.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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Market your new business

Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.

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Online selling tips (part one)

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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How my business got its name

Jennie Avramovic of Bournemouth-based cake-making and decorating business Clevercow explains how she came up with a name for her business.

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Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

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How to boost online sales

Chris Barling, Chairman of ecommerce and EPOS software supplier SellerDeck, seeks insight from his customers about how to boost online sales.

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Online selling tips (part two)

In the second of a two-part series, Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his top tips for successful online selling.

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Q&A: Pre-launch marketing

It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.

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Q&A: Writing leaflet copy

It can be difficult to know how to write effective promotional copy for your business. Fiona Humberstone provides some tips for beginners.

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Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price of Creatively Minded Design provides her golden rules for branding.