Promote your business

Promoting your business is essential if you want potential customers to know you exist. But where do you start? Personal recommendations help.

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Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Direct mail and email marketing

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

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Market your new business

Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.

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Online selling - how to get it right

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

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Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

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How my business got its name

Jennie Avramovic of Bournemouth-based cake-making and decorating business Clevercow explains how she came up with a name for her business.