Setting prices

Setting prices is a crucial task and getting it wrong can be disastrous for your business. Find out how to set prices to maximise profitability.

Setting prices - overview

Setting prices is a crucial task and getting it wrong can be disastrous for your business. Find out how to set prices to maximise profitability.

Wooden dice spelling out value and price
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Seven ways to price your product

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.

Product pricing calculator
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Product pricing calculator

Our free downloadable product pricing calculator works out how much you should be charging to cover your costs and make a profit

Business owners setting prices for their products and services
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Essential guide to pricing

Pricing guide: how to get your pricing strategy right to maximise profits, boost sales, keep prices competitive and protect your margins.

A woman making a purchase from her phone
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Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

Roll of receipts printing paper
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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Paper game
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Why value-based pricing works best

Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.

A couple look at a receipt and wince at the prices
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How to set competitive prices

Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?