Sales and marketing

Marketing matters. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

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Sales and marketing - overview

Marketing matters. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

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Create a brand - overview

Having a strong, engaging brand will set your new business apart and enable you to attract and retain customers however small your business.

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Promote your business - overview

Promoting your business is essential if you want potential customers to know you exist. But where do you start? Personal recommendations help.

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Sales techniques - overview

You might have the greatest product since sliced bread, but if you can't sell it, your business won't last. When selling, you must be enthusiastic.

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Research your market - overview

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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Trading internationally - overview

Many small businesses look to international trade when they can’t increase sales at home, while some sell exclusively to customers overseas.

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Creating a website - overview

A website is an effective marketing and promotion tool that requires little maintenance, functions 24/7 and reaches out to people all over the world.

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Negotiating

Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.

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Price your product or service

Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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Online selling tips (part one)

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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Market your new business

Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.