Sales and marketing

Marketing matters. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

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Sales and marketing - overview

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

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Create a brand - overview

A strong brand sets your business apart and helps you to attract and retain customers. Learn how to create a strong brand image for your business.

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Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

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Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

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Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

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Trading internationally - overview

Exporting your goods can open up exciting new markets and increase your turnover. But it is not without risks. Read our guide to international trade.

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Creating a website - overview

A company website can reach customers globally, 24-hours a day. Discover the benefits of a company website, ecommerce and how to create a website.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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Direct mail and email marketing

Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.