Research your market

You might be convinced you're on to a sure-fire winner, but not testing your business idea before you launch means you're asking for trouble.

Article image
ARTICLE

Research your market - overview

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

News image
ARTICLE

Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

News image
ARTICLE

Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices – it can be the difference between success and failure.

News image
ARTICLE

Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.