Looking after your customers

Key considerations about your target customers and the service they're likely to expect should guide you when creating your new business.

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How I attract and retain customers

Ross Campbell of the Exercise Club in Clifton, Bristol, explains how he improved his business to attract customers and keep them coming back for more.

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Q&A: Customer service

Derek Williams, Chief Executive of The WOW! Awards, explains how investing in staff training on customer relationships can make a real difference.