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Using social media in B2B lead generation

Our clients, and most people we've met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES. In the last year, 40% of Clear Thought's revenue can be tracked back to a social media source, and 10...

Date: 29 October 2009   By: Bryony Thomas

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How much freedom is too much freedom?

Nasty Nick Griffin’s much-publicised appearance on Question Time raised a lot of questions, namely about democracy and freedom of speech, and about how much freedom is too much when your views just happen to be fascist.

Date: 27 October 2009   By: Kate Horstead

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If you can access the internet, you’re in business

I love the internet; in the last 50 years has there been a more important development in the history of business? People compare the net to other important media developments, such as the printing press, the TV or radio. Wrong. The internet is bigger than all of those put together.

Date: 26 October 2009   By: Ben Dyer

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Credit Card Security

Card payments, either directly or via eWallet services like PayPal, make up the vast majority of payments for goods online. Consumers are well protected against fraud, however, merchants do not enjoy the same blanket level of protection and need to be careful when accepting online payments.Card pay...

Date: 23 October 2009   By: Trevor Ginn

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5 powerful questions to help you describe what you do

"So, what do you do then?"...

Date: 21 October 2009   By: Sonja Jefferson

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Keeping up with the Joneses

Monday morning saw an early start for your intrepid blogger and a trip to the BT Tower in London for the Small Business Week launch event. The Business Pulse survey results were revealed and were duly followed by a series of talks from the likes of Lord Digby Jones and Peter Jones.

Date: 20 October 2009   By: James Ainsworth

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Is your data up-to-date?

This week I wanted to talk about and touch upon data cleansing as, in a recession, it is perhaps even more important to keep your data up to date. After all, many of us are trying to cut costs wherever we can but we also know when to make the right investments in order to continue to speak to our cu...

Date: 19 October 2009   By: Resonata Consulting

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How startups can leverage social networks to recruit smarter

Fifteen per cent of hiring managers in the UK said they either currently use social networking sites to recruit potential candidates or plan to do so by the end of the year. Using social networking is an effective and economical way to source new talent, especially for startups. They are a great way...

Date: 16 October 2009   By: Administrator