The new Enterprise Allowance and the role of mentors

The new Enterprise Allowance and the role of mentors

July 21, 2011 by Mike Southon

In January 2011 David Cameron announced an ambitious plan to support the establishment of up to 40,000 new enterprises through the New Enterprise Allowance (NEA).

Under the new scheme people will continue to receive a weekly allowance for up to six months while they set up their enterprise. They will also have access to a low-cost loan of up to £1,000 and are provided with mentoring. The NEA has been generally well received, though there were concerns about how it would be implemented and whether it would actually achieve the desired outcomes.

I met with Chris Grayling, Minister of State in the Department of Work and Pensions (DWP). He explained that the NEA was the result of their manifesto promises to get Britain working by helping more people become self-employed, especially those on unemployment benefit.

This is part of the government’s Big Society initiative, to encourage successful business people to volunteer their time and share their expertise to help the next generation of entrepreneurs. The key challenges of the NEA were first in finding these mentors, and then managing the process without becoming bogged down in red tape and expensive process.

The DWP devised a very simple pilot programme rather than just farm out the work the NEA to the usual suspects traditionally selected to deliver government services.  A short application process was announced, requesting a ten-page pitch within a few days for a trailblazer in Merseyside worth around £100,000. The winner was a consortium of seven local chambers of commerce.

Kath Boullen is chief executive of St Helens Chamber, a thriving hub of enterprise providing support to its members with expert advice, business information, serviced offices and networking events. The chamber also provides other very valuable local services, including working with children excluded from school.

Boullen and her team approached their members for potential mentors and provided a two-hour briefing. This explained they would be expected to provide their mentoring for free, inspired by the model operated very successfully by The Princes Trust.

So instead of the usual monolithic service providers delivering yet another moderately successful government initiative inefficiently and at huge cost, the NEA works through local volunteers providing simple advice because they want to help others, rather than for financial gain.

Early indications are that the trailblazer is working much better than expected. Boullen explained that only around seven per cent of those referred by Jobcentre Plus fail to attend the first meeting, a dropout rate less than a commercial seminar.

Of those who have attended, over 80 per cent were deemed to have an idea worth pursuing. This judgement is based on whether the mentor feels inspired enough to continue helping the budding entrepreneur, rather than weighing the number of forms they have filled in or counting the number of spreadsheets in a business plan.

The NEA will be extended to 17 more districts in the next three months and will be available nationwide in August. It is still early days for the programme, but several new businesses are already up and running, and over 300 more are in the pipeline.

In June, the DWP will launch The Work Programme, billed as a results-based initiative aiming to help 2.4 million people get back to work. Some familiar names are in the list of successful bidders and my hope is that they will continue to make the provision of free mentoring a cornerstone of their delivery.

The first rewards for a successful entrepreneur include financial security and an improved quality of life. Later, there is an added and often unexpected bonus: the opportunity to continue their own learning by themselves becoming unpaid mentors.

Originally published in The Financial Times. Copyright ©Mike Southon 2011. All Rights Reserved. Not to be reproduced without permission in writing. Mike Southon is the co-author of The Beermat Entrepreneur and a business speaker.


Dandy Dukes Billiards's picture

If this was successful the Conservatives would be singing about the success of the NEA at every opportunity. I have not heard anything maybe you have?

viv leach's picture

I am a self-employed business adviser and skills trainer, who is feeling very much agrieved by all the changes that are impacting upon the business support arena and particularly from the displacement that my business is suffering because of the use of inexperienced mentors or those with little experience of running a business! Displacement is a big issue and I am sure I am not the only business who is annoyed with large organisations who have muscled in and secured work that would have normally gone to people like me. I cannot complete with free neither can I compete with lower cost provision.

Rob Weaver's picture

I don't wish to rain on anyone's parade and given the design of the programme, the St Helens approach to recruiting mentors seems eminently sensible.

However, I am sure I can't be alone in thinking that the 'mentoring' offered under NEA is anything but and is potentially counter-productive to the interests of both mentor and mentee.

I have been approached to act as a mentor by a local provider. This concerns me on two levels; firstly, that I have myself only been trading for a year and I got the distinct impression that all recent business starts were being approached to act as mentors; secondly, the 'mentoring' consists of 8 weekly one hour sessions tied to the production of a business plan.

Straightaway you get to the heart of the misrepresentation of 'mentoring' in this context. To my mind mentoring is good, often necessary but certainly not sufficient as a source of help to new businesses. Mentoring should be a long-term ongoing exercise and should never be conflated with advice that might relate to business planning. I suppose NEA contractors no longer have business advisers to provide this input.

From the mentor perspective surely there is a concern about professional indemnity insurance and/or accreditation and/or just not being able to 'do the job'. These issues will surely impact on the mentee too.

I wish everyone associated with the New Enterprise Allowance Scheme well. I am old enough to have managed the original programme and for all the issues of 'displacement' and 'deadweight' it did start some very significant businesses and i think on balance was a very good programme.

New EAS with its emphasis on volunteer mentors is indicative of 'where we are at' in terms of 'big society' etc. those of us who believe that 'business support' is a profession and one that is distinct from 'business' seem to be a dwindling band. The advent of startupbritain and mentorsme show the way the wind is blowing and i am sure there will be good things arise from these peer to peer initiatives...just not enough of them.

More of my take on mentoring at

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