Exactly a year ago, I took the plunge and decided to become an internet freelancer, helping people grow their business online. Going out into the big wide world was daunting at first and there were some ups and downs.
But now I've got to a point where I am an established freelancer, working with reputable companies such as Groupon, Xexec and Call Wiser. Here are my top tips based on what I have learned so far:
It's important that the people closest to you such as friends and family know what you do, because they are going to be the ones most likely to recommend you to potential clients.
Start by posting regularly about your expertise on Linkedin and Facebook. Share posts about your industry, write blog posts or get an interview with the local press and share it. Soon, people will start associating you with that particular skill, such as PPC or SEO, and they will recommend you to others looking for that service.
As a freelancer, you need to ensure that you are constantly getting work. Without a regular monthly salary, you need to keep busy. Making connections with others in your industry is key.
Initially, I got in touch with dozens of agencies and freelancers and arranged meetings with a few who were interested. Eventually, I had a strong relationship with a few companies who regularly referred me work and continue to do so.
Clients come in all shapes and sizes. Some will squeeze every penny out of you, have huge expectations and expect you to overwork. Other clients will treat you respectfully and value your expertise and these are the clients you want to keep.
There is nothing wrong with turning down work from demanding clients even though it pays the bills. It is better to focus on those clients that treat you well and pay you on time. Overall, you will be more motivated and happier with your work.
There is really no need to pay too much for office space as a freelancer. By avoiding commuting and office costs, you can simply keep more money for yourself.
If you don't have space at home, it's likely that friends or family have a spare room where you can work. Or perhaps someone you know has a spare desk in their office that you can use one day a week. And of course, every high street has cafes such as Starbucks that offer a place to work and free wi-fi.
Having a back-up plan as a freelancer is important because you never know if the work could dry up for a while. This is common during the summer months or the Christmas break where people take more time off work or don't want to commit until the busier season.
So having a plan B is essential, whether it's a side project that you are working on and can devote more time to during slower periods, or giving lessons to people on your expertise, either in person or through online portals like Udemy.
There are also freelancing platforms like Elance where you can potentially pick up work at short notice. Above all, being busy is key to being a successful freelancer.
Copyright © 2015 Daniel Tannenbaum. Daniel works in London as a freelancer in SEO, PPC and digital marketing under Tudor Lodge Consultants.
Running your own sole trader business doesn't necessarily mean having to do everything yourself, and it's important to think carefully about how and when to call on the help and expertise of others. Here are some areas for which you might want to make use of a helping hand…
For lots of new business, marketing can be one of the more fun tasks. Creative promotion might seem like one of those areas you can do yourself; choose a logo, build your own website, stay active on Twitter, etc. And then before long other concerns seem more pressing, and you realise that common sense and enthusiasm only get you so far. Having someone keep an eye on your online (and offline) marketing each week – beyond the 'honeymoon period' – could prove vital to your success and momentum.
Here's a question. Do you know the difference between bookkeeping and accounting? The first refers to your day-to-day entering of incomings and outgoings; the second uses this information to build a more complex picture of your business's financial status and prospects.
You may have learned some key number-crunching skills already, but that still might not mean you're the best person for the job. An external expert may not care as deeply about your business as you, but in a funny way this can be good. Having someone keep track of the figures in a dispassionate way can help you to stay on course.
In the early stages, you might not be able to imagine how or why your business would face any legal problems. But there's an awful lot to keep an eye on – from employees' rights to health and safety. Having a supportive point of contact for legal advice and assistance is something you'll probably never regret.
This one is more about the psychology of it all. Yes, you're probably able to keep your place of work clean and tidy. And yes, you might be able to do this every day or two. But cleaning is another way in which your life and your business can start to feel like the same thing – and not in a good way. Arriving at a pre-cleaned place of work is one of those little extras that could make all the difference to your state of mind as an impossibly busy sole trader.
Copyright © 2015 Joseph O'Brien, who writes on business topics for Bookcheck.
When starting a business, one of the big decisions to make is whether to go it alone or start up with one or more partners.
There are pros and cons to both approaches, but one thing is for sure – it’s one of the most critical decisions you will make in your life. Not only can a lot of future prosperity depend on it, but it can also make a big difference to how happy you will be over many years to come.
If you’re on your own there’s no one else to fall out with; no one but you can decide to give up; have a family crisis or mess things up in some other way.
However, the right partner will usually double your financial resources and experience and you can encourage each other when times are hard. And the cocktail of skills you both have, along with the other factors, means that you’re more likely to succeed.
If you don’t have a partner and your business grows, you will need to employ staff. It’s a big jump from no employees to one (let alone more), both in cultural and financial terms. If there is more than one founder, it’s a smaller step.
When I was thinking of starting a business, for all of the positive reasons above I spent a lot of time looking for and wooing a business partner. I found someone with more entrepreneurial experience than me, who was great at raising funds and who brought with him substantial financial resources. Less than four years after we had started, we’d achieved a full listing on the London Stock Exchange and a business valuation north of £200m.
This experience can be balanced with plenty of other bad examples, of course. But it reinforces the point: deciding on whether to partner and who that partner should be is a crucial decision to make when starting a business.
If you’re thinking about starting up, you must carefully consider whether to form a limited company straight away or hold off for a while and become a sole trader.
You may think forming a limited company will save you tax and must therefore be the best route. However, many start-ups incur considerable costs in their initial months. And even if you do not have sizeable initial outgoings, you should still factor in a realistic margin for error in your budgeting.
You will more than likely have a “learning curve cost” if this is your first time in business or if you’re going to be operating within a sector of which you have no prior experience. In either case, you should not expect the same return straight away as your more experienced competitors.
If you make a loss as a sole trader, it can be set against your employment income for previous years, which in all likelihood will give you a handy refund after the first tax year. If you make a loss as a limited company, it can only be carried forward and set against future the company’s profits. If the company never makes a profit, it will be wasted.
Even if you’re more confident that your business plan will be a success, you may still profit from waiting until you form a company. As a sole trader, you can build up custom, contacts, brand awareness and reputation in the business. From a tax point of view, this goodwill can be sold to the company. Future drawings from the company can be taken in the form of a director’s loan repayment, which will be especially beneficial if you expect to be paying tax at a higher rate.
You can set up as a sole trader by simply telephoning HMRC or registering online, whereas the route for a company formation is more complex. Ongoing accountancy costs are bound to be higher and Companies House will publish your company’s financial results for anyone to see – including your competitors, suppliers and potential clients.
Yes, if your salary and dividends are organised properly, a company can save you considerable tax. It can also limit your liability to company debts. But the decision is not so straightforward. If you want to protect your trading name, you can always form the company and leave it dormant at Companies House until you are ready to start trading.
A limited company can save you tax in certain situations, but it is not always the best way to start out. A brief review of the options with your accountant could save you time and money in the long run.
Why do people who should know better continue to give credence to the myth that it’s difficult to start a business?
A recent high-profile example of this came a few weeks ago on Sunday morning on the BBC’s Andrew Marr Show and it was uttered by no less a figure than would-be Prime Minister David Cameron.
Detailing measures he would take to aid small firms (and so the economy) if the Tories win the General Election, he said: “It takes something like 13 to 14 days to start a new [sic] business in this country. In America, it’s half as long. We have the ambition to make this [the UK] one of the fastest places in the world to start up a new business.” Later, this was reported on the BBC News website and others, but remained totally unchallenged.
It must be the party line. A few days later, shadow business minister Martin Prisk MP, in his ‘New year, new start, new business’ Blue Blog on the Conservative Party website, further fuelled the myth, saying: “We would cut the time it takes to start a new [sic] business in the UK. Currently, it takes twice as long as in the USA, Denmark or Hong Kong. Conservatives want to change that, so we would reduce the number of forms needed to register a new company and move towards a ‘one-click’ registration model.”
What type of business are they talking about? Have I missed something?
Setting up as a sole trader (AKA becoming ‘self-employed’) is likely to take 10 minutes tops. All you need do is call the HMRC Newly Self-employed Helpline on 0845 915 4515 to provide some key details (eg your name, DOB, NI number, address, telephone number, start date and type of business). You could even have been trading for up to three months previously (if you leave registration any later than three months, you’ll be fined £100). Should you prefer, you can register online. Where’s the problem?
And while forming a limited company (“incorporation”) takes slightly more effort (you need to fill out an IN01 form and complete a Memorandum of Association and Articles of Association), it can be done within a day if you pay £50 for the Companies House same-day service. Otherwise you’ll have to pay the standard registration fee of £20, which, granted, could take between eight and 10 days to process. Pay a professional to do it all for you and opt for the same-day service and your new company could become a legal entity in four hours or so.
So why spread the myth? Is it because our politicians are so out of touch with the reality of starting a business? Probably, yes. Few politicians of whatever persuasion have or will ever start or run their own small business. And that’s part of the problem, but one for another day.
And while it’s understandable that any party trying to gain power should seek to appeal to small firms and the wider electorate with the promise of a better new world, using untrue ‘facts’ (if you’ll forgive the deliberate oxymoron) merely increases the risk of putting people off, at a time when the economy needs them to start a business. We should encourage people to go into business – not discourage them.
Truth is, registering a business isn’t difficult and it doesn’t take a long time, the myth needs to be challenged (same as the ‘excessive red tape’ red herring). The real difficulty lies in surviving that all-important first 12-18 months and then moving the business onto the next stage. Any small-business owner would tell you that, Dave.
Mark Williams, Start Up Donut editor