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Alan Gleeson

Alan Gleeson

Sales and marketing specialist

Contact: Alan Gleeson


Company description

Alan Gleeson is a sales and marketing specialist within the SaaS space. His areas of expertise include strategy, business planning, entrepreneurship, internet marketing, small business marketing and software as a service (SAAS) business models.

About the expert

Alan has an MBA from Oxford University and an MSc from University College Cork, Ireland.

Articles by this expert, by highest rating

  • Q&A: Business plan basics

    A key task when starting up is drawing up a sound business plan that outlines your idea, strategy for achieving your aims and other key information. Alan Gleeson explains how to create such a business plan and present it…

  • Q&A: Marketing plans

    Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities and ensure your objectives are met. Alan Gleeson explains how to go about writing a marketing plan for your new business…

  • A guide to early stage investment in the UK and Ireland

    Alan Gleeson is Managing Director of Palo Alto Software, makers of Business Plan Pro, the best-selling business planning software product. Read his recent publication – A Guide to Early Stage Investment in the U.K. and Ireland (pdf). It weighs up the pros and cons of common start-up finance options, as well as explaining how and why to start a business on a shoestring. It also provides an accessible introduction to how to fund a business with angel investment or venture capital (ie private equity…

  • Start-up business plan: Top 10 tips

    Writing a business plan can seem daunting if you've never done it before. However, it's something you can't afford to put off or ignore. Having a sound business plan is crucial to the survival and development of your business. Alan Gleeson explains how to get it right…

  • Where to start? An A to Z Guide for entrepreneurs

    Alan Gleeson is managing director of Palo Alto Software, makers of Business Plan Pro, the best-selling business planning software product. With concise guidance on tackling some key start-up challenges, read his recent publication – Where to Start? An A to Z Guide for Entrepreneurs (pdf)…

  • Q&A: Sales forecasting

    Sales forecasting is key to cash flow control, but it can be difficult for new businesses, because they don't have any past sales figures to go on. Alan Gleeson provides the answers in his beginner's guide to sales forecasting…