Sales and marketing

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Sales and marketing - overview

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Creating and optimising a website - overview

A well-designed website can be a highly effective marketing tool, promoting your business to people all over the world 24/7. Discover how to create a website that can bring your business to a whole new audience.

Group of employees sat around a table working on marker research
Article

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

A businesswoman with a megaphone
Article

How I publicise my business

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

Benchmark your business
Article

Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

Team of five people having a meeting on sofas
Article

Q&A: PR for start-ups

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

Little boy in a hat and shirt shouting into a white megaphone to gain publicity
Article

14 ways to gain free publicity

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.

A shopper carries a red shopping basket in a shop aisle
Article

Q&A: Sales technique

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.