Missed the seventh episode? Catch up here:
The cars are coming to take the candidates to Pinewood Studios. Joanna has vaguely heard of the world-famous film studios where Harry Potter and the James Bond movies are made and hazards a guess, “I’m sure it’s a furniture store.” Standing in front of the biggest blue screen in Europe, Lord Sugar explains that the two teams have to create and sell virtual experience DVDs to shoppers at Westfield Shopping centre. This involves making a background action movie, buying props, filming people in front of a screen and flogging the DVDs.
It was the Stuart Baggs show last night. Project leader for Apollo, Stuart was so bad, he was good. There were definite shades of David Brent. The team selected motor-racing for the backdrop which allowed Stuart to race around Brands Hatch and utter the immortal line, “I have to rein in my own extreme masculinity in this task.” Stuart’s leadership style was horrendous. He talked over everyone, made quick bad decisions, took a dramatic u-turn when he realized his mistake and then took the credit for the new strategy. At one point he says, “I think we made good decisions under quite a lot of pressure.” Guess who provided the pressure? Best of all, he kept trying to score points against Stella in a game of “how many different ways are there to say, ‘I’m brilliant and you’re useless.’” Stella simply batted him away like an annoying fly.
Synergy, meanwhile, was lead by Sandeesh, who was trying to assert herself and shake off Lord Sugar’s accusation that she does “naff all”. She did try, bless her, but was undermined by Jamie, who was unhappy with his role as errand boy.
Both teams displayed a very cavalier attitude to pricing. Apollo started selling the DVDs for £10 but as sales took off they decided to up the price to £15, leaving customers distinctly unamused. Over on Synergy, the team dropped the price early on and sold the DVDs too cheaply.
Neither team did brilliantly but Apollo scraped a win. It’s worth watching Stuart Baggs’ hilarious reaction to winning, puffing himself up and only just stopping himself from punching the air and shouting “come on”. Ooh the masculinity! And so Synergy lost and it was left to Sandeesh to bring two team members back into the boardroom. To say she doesn’t have the killer instinct is putting it mildly. She has been the sacrificial lamb enough times, but for some reason she lets Jamie off the hook and selects the two strongest members of her team, Chris and Liz. Why, Sandeesh, why? It doesn’t take Lord Sugar long to point the finger. Sandeesh, you’re fired.
Stella continues to shine like the star that she is. I’m ready to put money on her to win. But let’s hope Stuart Baggs hangs on for a few more weeks to keep us entertained and to make the saner contestants look good.
“Stuart’s leadership style leaves me trembling with irritation. Who does he think he is.” Nick Hewer.
Missed this episode? Watch it on BBC iPlayer.
Are you prepared to work hard? And not just hard, harder than you have ever worked before in your life?
Are you prepared to experience and savour the intense highs of business success?
If yes, then read on...
Your first 18 months of business life will be a roller coaster ride. Being your own boss brings you true freedom to do what YOU want with YOUR business and take it to where YOU want to take it. Being your own boss is addictive and compelling, and after six months you will know for certain whether you ever want to go back to corporate life.
As your own boss you are not just plotting a course and steering the ship, but deciding what ship to steer and the reason why you need to steer it in this destination. Sometimes luck plays a part in business success, but more often than not any luck is underpinned by a lot of hard work and dedication. Your role as boss is to provide the drive, vision and motivation to take your business through the storm into the next port.
However, when it is just you in your business, with potentially a mortgage to pay, you need to be very focused and disciplined. This means motivating yourself to get up each morning and get to work – even if this is your kitchen table or study. It also means being able to finish what you have started, and focus on the strategy and plans which will build your business. Only your energy will take your business forward, no-one else will.
Discipline is more than focusing on a strategy or plan until you get the required results, it’s also about making sure the tasks that you don’t enjoy get done, and they get done on time. To survive the first two years in business, which 70% of businesses don’t, you need to keep an iron fist on your finances, and regularly monitor your incomings, outgoings and your cash flow.
Your time does now really equate to money. If you are focusing on something that is not directly linked to running or building the business, this is costing you money. Discipline is needed from you to work to your business plan, and make sure that you give yourself re-charge, reflection and planning time. This time is just as important as time working ‘in the business’.
Does the thought of building something from scratch for yourself appeal? Or are you scared at the thought of having to put in your own processes, systems, plans in place and constantly use your own initiative? If you are not ‘turned on’ by the thought of building it all from scratch you may benefit from buying a franchise – i.e. getting a ready-made business in a box.
Rejection is part and parcel of life as a business owner. To succeed as a business owner you have to connect with your inner tigger. I can guarantee that as your own boss, you will ‘suffer the slings and arrows of outrageous fortune’. Your inner tigger will help you bounce back and re-motivate the troops when your business has hit a setback. Because, if you don’t inspire people to get back up and going again, no-one else will.
So to summarise, you will need drive, passion, enthusiasm, vision and bucket loads of discipline and focus.
Are you up for the challenge?
Heather Townsend, The Efficiency Coach
This week’s Apprentice saw the two teams rudely awakened by Lord Sugar who arrived early at the candidates’ house. So early, in fact, that some of them were still in bed, and appeared downstairs before a Peer of the Realm, still in their night attire!
The task this week was to promote, through advertising, a new brand of household cleaning liquid, by producing new packaging, as well as a TV and radio ad.
Step up to the plate this week’s Project Managers – the battle of the northern giants! In the blue corner from Cheshire, Chris Farrell, selected because he was the only team member not to have been a PM up until now. Good selection criterion!
And in the red corner, from Manchester, the marketing guru that is Alex Epstein. Hot-foot from his roaring success in the fashion-selling project in the Trafford Centre, the previous week, Alex, whose quote of last week was “Be different. When everyone is zigging, you should zag”, saw this as his opportunity to shine! (Get it? Cleaning liquid – shine!)
Given support from one of the world’s largest advertising agencies, Chris’s team produced a nice pastel-shaded bottle, a passing reference to an octopus, and an advert that came straight out of the fifties. Talk about cheesy.
Meanwhile, Alex — “if I were an apple pie, it would have oranges inside” — brainstormed with his team, and finally selected a name and concept that he said wouldn’t work, and which he didn’t believe in!
The final product came in a black bottle with a red top and was called ‘Germ-n-ator’. Judging by the design, it should have been called “engine oil”.
So now to the exciting bit – making the advert. Why is it that every year when this task is set, it seems to bring out yet two more budding Arthur J. Rank characters, who on this occasion were Chris & Chris – a bit like Saatchi & Saatchi!
After scripting and filming, each team had to pitch the new product to a selected audience of advertising industry gurus – you know, mates of Alex “I am a guru” Epstein.
The ads were shown and the teams departed to allow the audience to tell Lord Sugar what they thought of them. Which was, it turned out, “not a lot”!
Back in the boardroom, Lord Sugar announced that Chris’s team had triumphed – but it was not so much that they had won, but that the others had lost. This is known as the “best of a bad bunch syndrome”.
The final showdown saw Alex pitted against the rest of his team. And so it was that Alex “yes Lord Sugar, no Lord Sugar, three bags full Lord Sugar Epstein, brought Chris and Sandeesh into the boardroom with him. Yes, Sandeesh, making her second appearance in two weeks, even though she was credited with having done a good performance at the industry pitch.
Lord Sugar soon dispatched Sandeesh back to the house, because he, along with millions watching the programme, couldn’t believe what Alex had done.
After further deliberation with Karren Brady and Nick, who really ought to have his own show sometime — The Many Faces of Nick Hewer, Lord Sugar pointed the finger. Alex, you’re fired!
And Alex’s parting words? “Thank you Lord Sugar, it has been a pleasure to meet you, and likewise Nick and Karen.”
The guru is gone!
Adrian Wilkinson is the owner of marketing consultancy Image and Profile
At the National Enterprise Academy (NEA), we are passionate about creating the next generation of entrepreneurs and business leaders. We exist to do something that has never been achieved inside the education system before.
And that’s to demonstrate that you can develop the entrepreneurial skills of our young people. We developed the first ever qualification, based on a curriculum written personally by Peter Jones — in enterprise and entrepreneurship — starting with 16 to 19 year-olds.
You may well ask why we don’t have enterprise education already. And it would be a good question.
Despite more than four million people passing through our further education system each year, no-one was teaching our young people the foundations of building a good business.
Now, I know Lord Sugar would probably disagree with Peter and I about this but we believe passionately that entrepreneurs can be made, as well as born. Yes, raw talent, commitment and that spark of a business idea is of course important and difficult to learn. But the basic ingredients of what makes a successful entrepreneur can, we believe, be taught.
I just do not accept that to get on in life and be successful in business is somehow solely the product of the bed you were born in or the genes that you inherit.
Lord Sugar is right about one thing though. We need to rewire the entrepreneurial mindset of the British people — perhaps even change our cultural DNA altogether. That’s as much about changing the attitudes of people in our society who too often ask the question: ‘Can I?’ Instead of saying, ‘I can!’.
This is borne out by the international evidence. The UK is second from top in the G7 of those — over 50 per cent of the population — who believe they have the know-how to set up successfully in business. Yet, only 5.8 per cent of our population is in the process of starting a new business right now. To put this into a global context –in the US it is 8 per cent, in Brazil 15 per cent and in China 19 per cent.
So this suggests that there is still a huge ambition gap to overcome. Converting the thinking into the doing is key. At the NEA we are trying to address this through what we call “learning by doing”. By nurturing a generation of young people that come out of the formal education system with the determination to make a job, not just take a job.
This week is Global Entrepreneurship Week – now in its third year. Over 100 countries will simultaneously celebrate the importance of building an enterprise culture. Ten million entrepreneurs around the globe will take part.
It’s based on a UK invention: an annual Enterprise Week launched in 2004. Like so many things, we’re great at generating the ideas. We can clearly export our ideas and creativity abroad. But can we really be the best and make the next decade the most entrepreneurial in our history?
A guest blog by Tom Bewick, chief executive of Enterprise UK
We often start our businesses because of a deep-seated passion for what we do. Perhaps we have a flair for something and we want to spend all of our time doing it. Maybe we want to turn a hobby into a business – perhaps we just want to do what we do best.
I have a lot of respect for people who follow their passions. When you bring a passion for what you do together with a flair for business, you have a winning formula.
The challenge is getting that flair for business into the mix.
I’ve spoken to two brand new clients recently. Both have more than 20 years’ experience in their respective fields and have a real passion for what they do, but they haven’t thought clearly about how customers fall into the mix.
Business owner number two – let’s call him Jeff – is an expert in his field. He works in a niche, scientific market but his service could be sold to anyone – domestic or commercial. He called my company for help with designing an advert for a school magazine. The trouble was, he hadn’t thought through how the parents at school would benefit from his service. He certainly hadn’t thought through why they should care about his business.
Jeff was blinded by his passion. So passionate was he that everyone should use his service, he’d failed to see it from his customers’ point of view.
You may believe in your product or service, you may have scientific evidence to back it up. But unless you can convince your customers they need or want you, you’re on a hiding to nothing. You’ve got to sell your business in a way that your customers can feel it in their gut. They need to understand exactly why they need you (ask yourself – so what? why should my customers care?) and what the cost of doing nothing is.
It’s hardly surprising that Jeff’s business is struggling. He needs to define a clear brand strategy for his business; he needs to work out who his most profitable clients are; and he needs to create a structured marketing plan that enables him to communicate effectively to them and get them to start buying. His passion alone isn’t enough.
Don’t get me wrong, I’ve been described as one of the most passionate business people in Surrey – on more than one occasion. I “get” the importance of running a business you’re passionate about. But passion alone isn’t enough. You’ve got to stay focused on your customers, because without them – you don’t have a business.
Fiona Humberstone, Flourish design & marketing
Missed the fifth episode? Catch up here.
It’s another early start and this time the candidates have been asked to pack an overnight bag. They are going to Manchester to sell clothes at the Trafford Centre. But first they must select two lines of clothing made by some young up-and-coming new designers in London. All the girls’ eyes light up at the prospect of a fashion task and Liz becomes leader of Synergy while Paloma leads Apollo.
Things are looking slightly more professional at last — although it’s hard to know whether the candidates are improving or it’s just that the worst of the bunch have left. Then again, it could simply be the fact that this task is a buying and selling job, pure and simple, and does not include any tricky manufacturing challenges — sausages, muffins etc — that often descend into farce. For me, the best bits are watching Nick Hewer’s constantly changing facial expressions, which register everything from amusement to horror and speak louder than words.
Apollo makes three mistakes. Like Synergy, Apollo visits the designers of some affordable glitzy party dresses that could sell themselves. While the Synergy team is in raptures over the clothes, the guys from Apollo stand there in silence. You can almost see the tumbleweed. So when the designers have to pick a team to sell their clothes, they opt for Synergy. Strike one. Compounding that mistake, Apollo then chooses a range of upcycled clothes with a hefty price tag that are very hard to sell. Strike two. Next, Alex brags that he has worked at the Trafford Centre before (doing what, one wonders) and takes charge of picking a site for Apollo’s promotional stand — miles from the team’s actual store. Strike three.
Paloma pins all the blame on Alex. She also takes Sandeesh into the boardroom — a transparently tactical decision as Sandeesh has already faced some flak from Lord Sugar. But nothing gets past Lord Sugar. He tells Alex, “I think you’ve been set up. You may be bloody useless but I’m going to give you another chance.” Paloma is out.
As the numbers dwindle to ten, the potential stars are shining a bit brighter. And this week’s stars include Stella, Liz and Chris. Meanwhile, Alex and Sandeesh may have survived another week but their long-term prospects don’t look great.
“Behind me you can see Stella wearing a very short sequined emerald green dress, waving at people from the window. Amsterdam? Maybe. But not in Manchester.” Nick Hewer.
Missed this episode? Watch it on BBC iPlayer.