1 “Devise a simple ‘unexpected circumstances’ plan. Detail who does what, when and where, should things go awry. Prepare a temporary office in advance if there’s a risk you can’t get to your usual one. Make sure employees can work from home if necessary. Send your people home early if conditions worsen and be flexible if travelling is dangerous.”
From What to do if your business is affected by bad weather by Hannah Tonge.
2 “Sell something people want; make sure the difference between what you buy it for and what you sell it for is big enough; find a way to get people to buy from you. And, of course, make sure you collect all the money you are owed.”
From How to keep your business's head above water by Robert Craven.
3 “A well-engaged workforce will deliver increased productivity and performance. Remember that even the smallest gesture can make a big impact, such as enabling staff to leave early once targets have been met or even treating them to lunch. It’s up to you to motivate your workforce and prevent a dip in staff morale.”
From Top tips for boosting staff morale this winter by Helen Pedder.
4 “The right time for growth is when your business is in the middle of a successful period, with a few strong months just gone and a couple more forecast to follow. Be aware that expansion will eventually require additional resources, including labour, equipment, finances and more micro-management.”
From Why it pays to fund your own new business by John Bee.
5 “Don’t be afraid of mistakes. They’re a fact of life and with a bit of thought they can be easily managed. Accept that making mistakes need not be a bad thing. After all, in the words of legendary US basketball player and coach John Wooden: ‘If you’re not making mistakes, you’re not doing anything.’”
From What's the best way to handle your employees' mistakes? by Heather Foley.
6 “New businesses are a prime target for predatory salespeople. If you’re in the online space you can expect companies that host business directories, sell email data, run pay-per-click ad campaigns, etc, to contact you. Most of them will press really hard and rattle off impressive-sounding numbers, but these direct sales services rarely convert to sales.”
From Five key insights gained by a six-month-old online start-up by Pete McAllister.
7 “Over-thinking something often means that the ideas you come up with are forced and unrealistic. Watching an unchallenging film or TV show can allow your mind to switch down a gear and come up with something much less forced.”
From How to reach your 'light-bulb' moment by Paul Lees.
8 “Effective marketing is about taking someone on a journey from hearing about you to buying from you, and from there, to buying more and telling the world about you. Taking the time to understand how your buyers do this will always be a good investment.”
From The fundamentals of marketing explained for start-ups by Bryony Thomas.
9 “One in eight UK employees works more than 48 hours per week, while 54% of Britain's workforce regularly works through their lunch break. People who work long and unsociable hours could be doing themselves serious harm. Studies have shown that working 11 hours a day compared to eight increases your chances of developing heart disease by 67%.”
From Has Britain become a nation of workaholics? by Helen Pedder.
10 “Factually, right now, about 60% of the people in your sector are only doing OK and 20% are struggling. This means that by stepping up and standing out, you could be in the 15% that are doing very well and if you really excel – you could be in the 5% that are exceptionally successful.”
From How to be an exceptionally successful business by Anne Mulliner.
Thank you to our site sponsors for their support in 2014. Many thanks also to the experts who shared their knowledge to ensure this blog remains a popular source of information, advice and inspiration. A massive ‘Thank You’ to all our readers, of course. Whether you were thinking of starting up and wanted inspiration or started your own business in 2014 and needed advice, we hope you found what you were looking for. Happy Christmas – here's to a fantastic 2015…
When was the last time you were up at 3am? Big birthday bash? New baby? Box set? There are many life-affirming reasons to have your eyeballs open at silly o’clock. But slaving over your accounts or squinting at your Google Analytics dashboard aren’t among them. There are four classic mistakes that start-ups and small businesses often make. Here’s how you can avoid them:
There’s an unavoidable period where start-up owners have to wear all the hats: sales, marketing, finance, IT, operations. While it is possible to find joy in all these tasks (the thrill of a sell, the hum of a server, the glint of a spreadsheet anyone?) there are some you will always despise. But if you’re not careful you’ll end up doing everything forever. So cherry-pick the bits that give you a buzz and for everything else, use freelancers to get it off your desk and get it done. If you can’t face your accounts, your blog or your SEO, ship them off to someone who can. You get some sleep – or finish that box set.
If you’re trudging through your tax return or fiddling for hours with Photoshop, you’re definitely not making best use of your time and you’re probably not making a great job of it either. Don’t run your business doing lots of stuff averagely; do less stuff, but outstandingly. Build a network of fellow specialists and you’ve created a multi-skilled team without employing a single person. Find freelancers with the right skill set and experience, check out examples of their work and read independent reviews from other business owners. When you hire, set a fixed rate, for an agreed period, with clear deliverables.
Unless you live in a cave, you’ll know the two Truths of Domestic Existence: 1) you will one day, possibly quite soon, have need of a good plumber and 2) there is nothing harder to find than a good plumber. However – and here’s the point – you still wouldn’t hire a permanent one would you? Similarly in your business, you might have a recurring but unpredictable need for say, a proofreader, a salesperson or a website designer. Using online hiring platforms such as Elance or ODesk to hire an expert resource on a project-by-project basis – exactly when you need it – keeps your options open and your cash available. Even if business is flying at the moment, future demand is hard to foresee. Focus on what you need now and stay flexible for as long as you can.
What happens when you go on holiday or get ill? Do all gears grind to a halt? If so, you’re not running a business, you are a business. Diverting streams of repeat activity such as admin support or website maintenance through reliable freelance channels makes your business less vulnerable to disease, pestilence and man-flu. It also gives you a greater sense of progress: in addition to the furrow you’re ploughing, you have another production line. Most importantly however, placing tasks with others automatically promotes you to an executive position. That means you are reviewing, checking, approving and deciding everything, which is a lot less time-consuming and more important for your business than doing absolutely everything.
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The Chancellor of the Exchequer, George Osborne, will announce the 2014 Autumn Statement on Wednesday 3 December. Throughout the day, Start Up Donut will be covering the key points from the Autumn Statement 2014 affecting small businesses:
Autumn Statement 2014
We’ll update the list above with the latest Donut coverage on Autumn Statement 2014 as it goes live.
A new report commissioned by the Information Economy Council (a joint initiative between the Government and the private sector) argues that resources should be focused on helping “scale-ups”, because this could “contribute a million new jobs and an additional £1 trillion to UK economic growth by 2034”. The report defines scale-ups are enterprises [with 10 or more employees] that have “average annualised growth in employees or turnover greater than 20 per cent a year over a three-year period”.
The scale-up report on UK economic growth was written by Canadian-born but UK-based serial entrepreneur and investor Sherry Coutu, who sits on the boards of the London Stock Exchange, Zoopla, LinkedIn and others. In the foreword she says: “If we take action now to focus on ‘scale-ups’, we will secure significant growth in jobs, taxes and wealth, and the competitive advantage of Britain for generations to come.
“This report explains how a boost of just one per cent to our scale-up population should drive an additional 238,000 jobs and £38bn to GVA [ie gross value added – a measure of economic output] within three years. In the medium-term, assuming we address the skills gap, we stand to benefit by £96bn per annum and in the long-run, we stand to gain 150,000 net jobs and £225bn additional GVA by 2034.”
She adds: “With the supportive government policies, industry structure, geographic placement and talent supply we enjoy in the UK, we [can] create unrivalled national competitive advantage by increasing the proportion of companies that scale-up.”
As Coutu explains, although more new businesses per capita are started in the UK than even in the USA, few scale-up into large companies, with Britain (0.5%) having a lower proportion of larger businesses (ie 250-plus employees) than the USA (0.7%) and many other nations.
In 2013 in the UK, according to Government-endorsed entrepreneurial campaign group Start Up Britain: “526,446 businesses were registered with Companies House, beating the 484,224 businesses recorded in 2012 and 440,600 in 2011.” But, about half of all new businesses fail within three years and most (90%) are gone within 10 years; only 4% of start-ups achieve a million-pound turnover after three years.
According to Coutu, high-growth, scale-up companies “contribute a disproportionate amount of jobs and growth to the economy, so closing this ‘scale-up gap’ is the most effective thing government, business and academia can do to drive economic growth.”
Analysis by RBS has found that closing the ‘scale-up gap’ could create 238,000 more jobs and £38bn in additional annual turnover in the UK within three years, while (innovation charity) Nesta estimates it could “be worth up to £96bn per annum to UK economic output”. Professional services heavyweight Deloitte says implementing the report’s recommendations could deliver a potential £225bn in additional GVA and 150,000 net new jobs over the next 20 years.
“Britain’s start-up community is flying,” Coutu comments. “The next stage of creating wealth, prosperity and jobs will come from focusing on scale-ups. We have the chance to identify and support the companies that are already creating new jobs and help them further drive the UK economy. People often ask if the UK could be home to the next global success story, like a Google or Facebook. The answer is yes, but we need to be more effective at identifying the companies that have the greatest potential, and making sure they can find the most talented people and serve more customers, in more countries, more easily.”
She adds: “Getting our ecosystem to produce a greater number of scale-ups is more ambitious and challenging than producing a greater number of start-ups or celebrating entrepreneurs.”
Blog written by Start Up Donut editor and freelance SME content writer Mark Williams.
According to American Express: “Godfather of Pop Art, Sir Peter Blake, one of Britain’s best-recognised supermodels, Daisy Lowe, and BAFTA-winning filmmaker Heidi Greensmith have come together to encourage the public to shop small on Small Business Saturday, 6 December 2014.”
Small Business Saturday is a campaign that encourages people to shop in local, small, independent businesses across the UK. American Express supports the initiative, together with small business organisations, trade bodies, local authorities and others.
American Express founded Small Business Saturday in the USA in 2010 and it arrived in the UK in December last year. The financial services heavyweight has commissioned the trio to “use their talents to shine the spotlight on the nation’s small businesses”.
Sir Peter Blake, world-famous pop artist who is responsible for the iconic Beatles LP cover for Sgt Pepper’s Lonely Hearts Club Band, is “creating a bespoke piece of celebratory art featuring small businesses from across the UK”. He says: “Small shops and the Great British shopkeeper have been at the forefront of British culture for hundreds of years.
“The notion of a ‘Nation of Shopkeepers’ is embedded in our folklore and the wonderful variety of today’s independent shops, as well as the character that small businesses bring to a local area, make them an ideal subject matter for modern pop art. Having worked at a local butcher at the age of 13, I have also experienced the dedication and hard work that goes into running a small shop. It is for all these reasons that I am thrilled to be lending my support to a campaign that champions small businesses.”
Daisy Lowe “will lend her support at an independent shop on Small Business Saturday”, while Heidi Greensmith “has turned her camera onto three independent shops to give small businesses a share of the limelight in the lead up to the Christmas shopping rush”.
Her excellent film, Saturday, can be seen on YouTube. It “captures the passion and commitment of the business owners”, including 36-year-old Cardiff fishmonger, Nick Bryant, as he gets up early and prepares for the rigours of his day. Olivia Brewer and Nik Blake, owners of Bath clothes shop FOUND, then feature, “as they give their customers the personal stylist treatment”. Finally, we find out more about Babette Kulik, 47-year-old owner of London bookshop The Society Club. “She sources first-edition books and holds unique literary events for her eclectic mix of customers”.
“Small businesses are an essential part of the local community, not only providing a personally selected offering for their customers, but also as a place where local people can simply meet up, catch up and feel looked after,” comments Greensmith. “I set out to capture and celebrate the unique role small businesses play in our lives and hope the film inspires the public to shop small on Small Business Saturday."
According to American Express research carried out after last year’s campaign, “43% of shoppers on the day chose specifically to shop at local independently owned businesses because of Small Business Saturday”. They each spent an average of £33, generating £468m for small businesses throughout the UK. More of the same this year? That’ll do nicely…
Blog written by Start Up Donut editor and freelance SME content writer Mark Williams.
The Government’s Business is GREAT Britain campaign and BT Business have come together to launch the GREAT Faces of British Business competition, which seeks to recognise British “businesses with exciting innovation, growth and export stories”.
Winning entrants will be crowned champions of their region, before going forward to compete for national honours. The overall winner will win an exclusive package worth more than £30,000, including a bespoke advertising campaign, national and regional media coverage, an iPad Air and unlimited BT Wi-Fi for 12 months, as well as a package of export support from UK Trade & Investment (UKTI).
Entrants must be UK-based businesses with up to 250 staff. There are three categories – best exporter, most innovative small business and best growth story. Firms can enter one or all of the categories, depending on relevance to their business. “All eligible businesses must state why they deserve to be named one of the GREAT Faces of British Business,” say the organisers.
Business minister, Matthew Hancock, says: “Small businesses have been the driving force of our economic recovery. This is a top opportunity to celebrate the enormous contribution they make to villages, towns and cities across Great Britain.”
Steve Rathborne, director of sales, BT Business, says: “BT Business wants to help and support small businesses to succeed. The UK has a pedigree of producing innovative and successful businesses and leaders. That’s why we’re supporting the Business is GREAT Britain campaign, to discover and champion the entrepreneurial talent and to give businesses an opportunity to boost their fortunes further.”
Launched in 2013, the Business is GREAT Britain campaign aims to celebrate and inspire small businesses. It is run by the Department for Business, Innovation and Skills and UKTI and “provides relevant advice and information for small and medium-sized enterprises looking to grow, hire, export, lead and access finance”.