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The Donuts are lively little blighters with plenty of reader-on-editor action, but until now our relationship with you, the audience, has been conducted entirely from eyeball to screen. Communicating face to face, and convincing new readers to pay the sites a visit, was always going to give us a fresh perspective on Project Donut. So it was at last week's Business Start Up Show in London's Docklands.
As a form of marketing, exhibitions can be a bit hit and miss. You have to choose the right event, but when you do you're pretty certain to meet useful new contacts and kick start a few potentially lucrative projects. Why? Because exhibitions afford the opportunity for business folk to do what comes naturally - talk. For all our tweeting and texting, technology can never replace the power of a face to face meeting. Get it right, and the contacts you make at an exhibition can lop weeks off your marketing schedule.
Be warned, though - exhibitions require a lot of organisational skill. It pays to use a checklist and work through it before you go. Lights, stand graphics, power supplies, presentations, sales collateral - get them all organised well in advance. I've been to plenty of shows and I don't think I've ever been 100% happy with how things turned out. This time, we suffered from a lack of napkins (we gave away donuts, natch) and blue tack (for the wall-mounted screenshots). Something will always crop up, but at the very least you should download this indispensable checklist and work through it.
And don't forget to take care of an exhibition stand's most important apparatus - your people. Organising a roster which gives everyone a break has the dual effect of ensuring the stand is properly manned for the duration of the show. Also, don't forget to drink as much water as possible. Exhibitions can leave you dehydrated and the air is made thin by all that constant chatter - to which you'll be contributing.
Finally, don't scrimp on stand graphics. The man who designed ours, and the people who designed our pop-up stand, are nothing short of geniuses. The stand fits in a wheelie-bin, and the wheelie bin doubles as a plinth. Add our rather colourful graphics and it's an awesome combination - as you can see here.
Martin Read, BHP Information Solutions
1. Remanufactured cartridges void your warranty
Often seen as the greatest barrier to effective third-party cartridge distribution, most people wrongly believe this to be true. Pressure from EU and American trade laws mean it is illegal for a manufacturer to void your printer warranty purely due to the use of third-party cartridges. Look in chapter 50, section 2302 of the Magnuson-Moss Warranty Improvement Act for further details.
2. Remanufacturers only replace the toner
Prevalent in the “drill and fill” region of the market, this leads to poor performing cartridges due to the strain experienced from repeated use. Professional third-party providers replace all worn and damaged components in the remanufacturing process. They are then cleaned and tested to standards approaching the original equipment manufacturer’s (OEM’s) stringent guidelines to ensure the quality performance you would expect.
3. Remanufacturers reuse toner in their cartridges
Ignoring the fact OEM cartridges all have different chemical formulations and are thus unable to be mixed, as soon as toner leaves the cartridge and is applied to the page it cannot be reused. Laser printers undertake a complicated series of positive and negative electrical charges to transfer the toner from a cartridge, to a printer drum, to the paper. The moment the toner is ‘polluted’ by particles from the environment such as paper dust, it cannot be reused.
4. Remanufacturers contain lower quality toner
Nearly all OEMs now use chemical toner technology, which provides finer particles in a consistent shape for more accurate printing. Remanufacturers also use this technology, meaning your third-party toner particles are of a similar quality. However, it is true OEM toner can contain more chemicals than remanufactured counterparts, as they are scientifically ‘constructed’ from the ground up for performance in specific printer models. Just remember you will only see their benefits when printing high-resolution images and text onto the original manufacturers paper; often up to double the price of remanufactured options.
5. Remanufactured cartridges can damage your printer
The process laser printers go through to print means the cartridge rarely makes contact with any part of the printer, the only issue is leaking toner. All cartridges lose some toner inside the printer, hence the existence of waste toner collectors within most laser printers. There is still the risk of excess waste through poorly manufactured cartridges, so ensure your supplier is quality tested with a performance guarantee.
6. Returned cartridges to OEMs are all reused
A mere 20% of toner cartridges are reused in the entire market, with OEMs falling behind on this statistic. This is compounded by an InfoTrends study into cartridge remanufacturing, which highlights third-party suppliers collecting 70% more empty OEM toners than the OEM themselves. Furthermore, research highlighted OEMs’ preference to recycle the returned cartridge and use only part of the materials for new cartridges, whilst third-party producers will almost always re-use cartridges once (after inspection and cleaning), saving energy and overall waste levels.
So the bottom line is that you can seriously consider buying third party cartridges in future and save yourself a bob or three.
Matt Bird of printer cartridge supplier, StinkyInk
I’m pleased to report that the wraps are off: The IT Donut, a new website for small businesses, will be launching the week of 23 August.
Expect heaps of advice about choosing, using and generally not getting totally frustrated with IT in your business.
I’ve taken on the role of editor (the next few months are looking to be very busy), but thankfully there’s a whole team of great people from BHP Information Solutions working hard on the site too. And because you can’t substitute for first-hand knowledge and experience, we’re on the hunt for experts who know all about IT at the sharp end of business.
You see, when businesses use IT, there’s an ideal world, and there’s what actually happens. The two often differ quite considerably.
The IT Donut isn’t going to live in the plain sailing, smooth running and largely theoretical ideal world. It will acknowledge the situations and challenges businesses face every day with their IT.
Although the team behind the website is packed with experience (I’ve been writing about small businesses and IT for years now), we need people who’ve been there and done it to help us cover every area. These IT experts are the people who’ll really bring the site to life.
So if you know a bit about IT in business, I want to hear from you. You might be an expert in web hosting, networking or accounting software. Or you might be a business that’s experimented with cloud computing, open source software – or gained some other knowledge that you’d like to share.
Whatever your expertise, give me a shout. It’s your chance to be involved in one of the most exciting projects I’ve ever worked on – and to get some great PR while you’re at it.
I only found out that I was going to be on the Start Up Donut stand at The Business StartUp Show at Excel a couple of days beforehand so there wasn’t much time for the reality of what this meant to sink in.
People kept saying to me that it would be hard work, but I don’t think I realised just how hard! I’m not shy when it comes to speaking to people or striking up a conversation and I project manage the Start Up Donut so I felt confident about singing its praises to people running small businesses. But what I didn’t realise is that you’re talking constantly to a seemingly never-ending stream of people. Don’t get me wrong, it’s great that we were so busy and I’m really pleased that I got to speak to so many people, but by the time I got on the coach home I was ready to fall asleep.
As a start-up or small business, I’d imagine attending an event like this is well worth the time and effort. With exhibitors ranging from those offering training and motivation to advice on intellectual property to business support there’s a huge range of information, resources and potential contacts in one room. Not to mention the array of the seminars and workshops.
The highlight for me, however, was meeting so many different characters. When you work on a project/website every day it is so nice to meet people who have heard of it or visit the website regularly and who have feedback for you, even if it's things you could change or ways to improve the site. I found it really interesting to explain the Start Up Donut (and also the Marketing Donut, Law Donut and the IT Donut which is due to launch at the end of the Summer) to people who’d never heard of them and to explain all of the features and gauge their reactions.
Next time you go to an exhibition, remember to say hello to the people you’ve heard of and let them know what you think of their product or service. You might just make their day.
Anna Kirby, Start Up Donut