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After a lot of hard work, more than a few donuts consumed, and assistance from a whole bunch of helpful experts, we're really pleased to announce that the IT Donut has launched.
What do you think?
To use a bit of IT jargon, the IT Donut is currently version 1.0. We're pleased with it, but we're still looking for feedback and help so we can make it even better.
If you have any comments on the information the site contains, or how it looks and functions, send a quick email to firstname.lastname@example.org. Alternatively, leave a comment on the website to tell us what you think.
Be one of our experts
We're also working hard to expand the information on the IT Donut. To do this, we're recruiting IT experts to help us.
If you're knowledgeable about any area of IT, we'd love to hear from you. Again, just send an email to email@example.com and we'll see how we can get you involved. In return you'll get exposure on the site, plus the warm feeling that comes from knowing you've helped out lots of small businesses.
John McGarvey, IT Donut editor
We’ve been creating a lot of blogs for people recently, and I often must sound like a broken record in briefing meetings due to my insistence that bloggers work with a good photographer to get a professional headshot.
I can’t tell you the difference it makes.
Let’s start with the presumption that a good headshot will make you look your most attractive, professional and approachable. By attractive I don’t mean sleazy or sexy or like you’ve just stepped off a boudoir shot. I’m talking about a photograph that strokes your ego and makes you proud. But it also needs to look like you.
Before I met Matt Pereira my headshot was a picture I’d had taken in a studio in Birmingham several years before. I was one of the female entrepreneurs invited to take part in a cover shoot for a franchise magazine. They had hired a make-up artist and after several hours (I kid you not) primping and preening, we were wheeled out into the studio where we were draped over a chaise longue . To get us used to the camera, the photographer initially took headshots of us on a bar stool. I looked attractive but nothing like myself. I limped on with this photograph for several years but I had to laugh when I met the lovely Shelley van Lit from the Elmbridge magazine at an Elmbridge Women in Business event I was speaking at. Shelley said to me “I’ve been looking at your website today, I wanted to meet you. You look nothing like your photo! I wouldn’t have recognised you if you hadn’t introduced yourself”. That was me told.
Fortunately a couple of weeks later, I had the most gorgeous shots taken by Matt and I’ve never looked back. Like I said, a good photographer will take photos of you that actually look like you. But they’ll be of your best self. He or she will capture the essence of you and present you as someone people want to get to know. A good social media photograph has got to be engaging and approachable. And so that means eyes to camera, smiling and saving those sexy pouts for the boudoir shoots.
And a good headshot isn’t just about helping you appear more engaging in your social media profile. It’ll also help your website and blog appear more attractive.
So next time you think you’ll just upload that holiday snap from two years ago, think again. Find a great photographer and get some professional headshots done. It will pay dividends.
Fiona Humberstone, Flourish design & marketing
I was delighted to be invited to speak at the forthcoming Sage World event on 8-9 September.
For my part, I will be chatting about a question that has fascinated me ever since my first ‘proper job’ as an investment controller at the venture capital company 3i: What simple principles and tactics make business success easier? Or, put another way, what things allow you to survive the tricky first stage of business growth, so you can then have the time to build a truly successful business?
I’ve been discussing this topic with audiences for over ten years. It is a subject that never loses its excitement, because starting a business is never anything less than exciting for the people doing it. I come out of these sessions buzzing with enthusiasm and wanting to spend a couple of hours with each of the people who come and talk to me about their businesses straight after the session. I think it helps enormously that I started my own business as a one-man-band and I’ve continued to grow the company with no outside investment — in other words I am like 99% of the people in the audience.
Sage is one of a handful of mega-success stories in British business over the last 25 years and I’m pleased to see that Sage World is trying to do something different from the usual business event, by using their ‘interactive delegate technology’.
So there will be lots of demonstrations of the software tools you can use to get your business idea off the ground. If you’ve already established your business, then you’ll find plenty of ideas to help you build on that foundation and meet the technical challenges that small firms face in the modern business climate: finance, HR, sales, marketing, and so on.
Sage World also offers a tremendous opportunity for you to build useful contacts. Networking is about meeting the right people, making the right connections and tracking them during and after an event. So I’m dying to try out Sage’s Spotme electronic networking device - I’m sure this will really help me find and talk to the people that matter to me.
I’m sure it’ll help you, too. So please do track me on Spotme, come and say hello and make the time to hear the presentation.
Sage World is a free two-day event in September for anyone starting or growing a business.
Rory MccGwire, BHP Information Solutions
When you start and grow a business, you’re involved each day in the detail of running the business; perfecting customer service, ensuring positive cashflow, making new products and so on. This is all good and right but to plan for business growth, it’s important to step away from day-to-day affairs and take a good look at the business from a distance.
Years ago someone told me the story of a successful business owner who, once a year, would pack his bags, leave the family home, and head off to spend a week alone with the business plan. I’ve emulated this ever since and every year I think it’s time well spent. Freshly back from this year’s break, here are my five tips on how you can reap rewards from taking a business break.
1 Head to a place that stimulates the senses
This place doesn’t have to be far from home but it’s important you travel to it as the journey itself gives a sense of separation. As the car drives away/train pulls out/plane takes off, you positively feel yourself moving farther from the detail of the business and heading towards a space and place that will help you focus on ‘the bigger picture.’ Ideally, choose a place with dramatic scenery; open seas, rolling hills, tall skyscrapers; essentially you’re looking for a landscape that’s different to the one you’re used to as this will stimulate the imagination and create the perfect setting for planning.
2 Get settled
You’re in the setting and a new place, get yourself accustomed to it; take a walk, have a drink, allow your mind to wander and people watch! Feel yourself starting to relax? Good. You’re in the right frame of mind to start planning!
3 Ask yourself two questions
How has the business performed over the past six months/year and where do you want to take the business in the next six to 12 months. Write down your thoughts... on napkins... in a notebook... on your phone... whatever is closest to hand. Be ambitious in your goals and make the most of being in a place that’s encouraging you to plan for your dream business.
4 Don’t rush it
It’s likely you will come up with a new idea for the business in a ‘eureka’ moment of "Ah! Why didn’t I think of that before!" – allow time for this moment to come. You’ve certainly created the right conditions for innovation as your brain is finely tuned on the business and not distracted by detail.
5 And now for action
Possibly the most important point of all. Take your notes, head home, and get started on turning plans into reality!
Business breaks don’t have to be a full week or far away. What’s important is to place yourself in conducive surroundings. I do this alone, as did the man I emulate, but you may choose to go with a business partner or friend so you can vocalise your thoughts. Go with what works for you and know that taking time out may seem like an extravagance, but it will pay dividends.
Complaints are great. Although there is a tendency to do the same with complaints as with a medieval runner bringing bad news from the battlefield – blame the messenger – this temptation must be avoided at all costs. Complaints are the best and most unvarnished source of customer feedback. That’s when they are read in the raw, uncorrupted by staff editing, “summarisation” or by any other subtle bias from your customer surveys.
It’s much better to hear from a customer, and have the chance to fix things, than for them to bad mouth you behind your back, or even worse, broadcast your failings for others to hear. A customer who has been able to complain, and feels that the complaint has been taken seriously has already reached the first base in changing their feelings about your organisation. They are then much less likely to spread their complaints more widely.
Customer complaints highlight problems with people or processes, often way before other indicators show red. You can then fix them before they cause too much trouble. It’s all too easy to glide blithely along while significant problems are developing, with no recognition at management level. Complaints help to shatter the peace, for the better.
If you don’t already have a customer feedback facility on your website, consider introducing one. Ideally hosted by a third party so people know that the comments are authentic. You’ll get positive and negative input, and make sure you respond to the latter saying how you’ve tackled the issue.
Research has shown that customers with issues that are resolved quickly often become very loyal, which is good for all involved and often helps boost the bottom line. In other words, listening and fixing complaints creates better customers, and better customers are more profitable.